Blog - (Archived)

Ready to Become a Thought Leader in 2015?

February 5, 2015

Strategies for winning new business—or retaining current business—are always a topic of interest. We have found that positioning your company for growth and new business wins involves both delivering exceptional products and services and becoming a trusted advisor. One way to become a trusted advisor is to position yourself, and your company, as a thought leader. Thought leadership is such an important component of a robust marketing strategy that Market Connections has seen a significant increase in thought leadership studies being commissioned, as well as unique and creative ways of leveraging thought leadership content. In a two-part series, we will share ...
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Do You Know How to Reach Government Decision Makers?

February 4, 2015

Whether you are focusing on thought leadership, developing white papers, or using other marketing tools to reach government buyers this year, media distribution is likely in your plan. It’s important to know how federal buyers are using different forms of media. That is exactly what the Federal Media & Marketing Study is designed to uncover. Last year’s Federal Media & Marketing Study found that reaching the right senior decision-makers at civilian and defense agencies continues to be a complex challenge for federal marketers. Every dollar assigned to reach federal decision-makers is a precious resource and must be focused now more than ...
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Weekly News Kick Off: VA takes first step in implementing agency wide reform

February 2, 2015

The VA is on the way to agency wide reform that will help the agency better serve our nation’s veterans, and the Defense Department is ready to “get real” about cloud data. Welcome to the weekly news kick off… enjoy these highlights. VA takes first step in implementing agency wide reform The Veterans Affairs Department is taking the first steps in an agency wide initiative to overhaul the way the agency interacts with veterans. The program, called MyVA aims to reform the way the VA interacts internally and with the veterans it serves, said Bob Schneider, a former VA deputy assistant secretary ...
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Five Essential B2B Marketing Tactics for 2015

January 28, 2015

Note: This article originally appeared on the Bluetext blog January 9, 2015. The FedPulse editorial team thought the topic was timely for the FedPulse audience, and Bluetext gave us permission to repost it. The article is by Bluetext partner Rick Silipigni. As trends and technologies continue to accelerate at a pace faster than many marketers can match, the New Year is going to provide even more challenges for business-to-business marketers. With that in mind, here are what I believe are the top five most essential strategies you need to consider for 2015. Omni-Channel Marketing B2B marketers have been disproportionately focused on the shiny ...
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SolarWinds Survey Investigates Insider Threats to Federal Cybersecurity

January 27, 2015

“Pointing to hackers, terrorists or foreign governments as the top threats to our government’s security seems obvious. . . . But who could imagine that their own colleagues could accidentally cause security breaches with comparable impact to those executed with malicious intent?” —Chris LaPoint, Group Vice President of Product Management, SolarWinds In December, 2014, SolarWinds, in conjunction Market Connections, conducted its second annual blind survey of 200 IT and IT security decision makers in the federal government, military and intelligence communities in an effort to uncover their most critical IT security challenges and to determine how to make potential federal cybersecurity threats ...
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Weekly News Kick Off: Careless and Untrained Insiders Greatest Source of IT Security Threats

January 26, 2015

The news is full of stories about external cybersecurity threats and how to combat them—like NSA’s new report on how to proactively address the threats of malware. But a new survey indicates federal IT professionals consider careless and untrained insiders the greatest source of IT security threats. Do you agree? Welcome to the weekly news kick off. Enjoy these highlights. Careless and Untrained Insiders Greatest Source of IT Security Threats A new survey shows more than half (53%) of federal IT pros identify careless and untrained insiders as the greatest source of IT security threats at their agencies, up from 42% a ...
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Winning Contractor: Amazon Web Services is Helping Analyze Billions of Financial Market Events Daily

January 20, 2015

The Financial Industry Regulatory Authority (FINRA), one of the largest independent securities regulators in the U.S., is tasked by Congress with watching and regulating financial trading practices—billions of which take place every day. Market dynamics change rapidly, making it a challenge for FINRA to remain current. So the company moved its platform to Amazon Web Services (AWS) to analyze and store the approximately 30 billion market events every day. FINRA wanted a cloud services provider not only offered the right services, but could also meet the company’s security requirements. AWS meet all of the requirements. By using dynamic clusters (Hadoop, Hive, ...
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Weekly News Kick Off: Is the Greater Washington Economy Being Left Behind?

January 19, 2015

Welcome to the weekly news kick off. GMU economics Stephen Fuller says the national capital area’s economy is at risk of trailing other major metros if there isn’t more regional cooperation and diversification away from government-related business. Do you agree? Other news reports that Washington area companies are attracting more venture capital. Enjoy these highlights. Greater Washington’s Economy is “Being Left Behind” Stephen Fuller, head of George Mason University ‘s Center for Regional Analysis, says the greater Washington economy is at risk of trailing other major metro areas if there isn’t more regional cooperation and diversification away from government-related business. He said ...
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CBO Report Indicates Sequestration Won’t Be Required in FY 2015

January 15, 2015

The Congressional Budget Office’s “Final Sequestration Report for Fiscal Year 2015” says sequestration is not required for fiscal year 2015 because budget appropriations for defense and nondefense programs do not exceed caps on discretionary budget authority. CBO said that the enacted defense funding for fiscal 2015 is equal to the limit of $585.8 billion, while the nondefense budget of $513.8 billion is slightly below the cap of $514.1 billion. The report states that if Congress later adds appropriations that breach the budget caps before the end of the fiscal year, CBO will reduce its estimated limits on discretionary spending for fiscal 2016. Read the full report.  
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Three Key Steps to a Customer Loyalty Resolution in 2015

January 14, 2015

Although December and New Year’s resolutions may already seem far away, it’s still early in the year, and a good time to pause and assess 2015 goals. In a continually competitive business climate, resolving to build customer loyalty in 2015 is a sound strategy for ensuring recompete wins and building past performance that helps to win new business. In addition to providing exceptional service and being a trusted advisor to your clients, using a third party to conduct customer satisfaction research is an essential part of building customer trust and loyalty. A customer satisfaction research program helps you understand your strengths ...
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