Blog - (Archived)

2014: The Year of Media Complexity in the Government Sector

June 5, 2014

According to the findings from the 2014 Federal Media and Marketing Study (FMMS), government decision-makers are accessing information through an increasingly complex mixture of print, digital, mobile and social media. In addition, mobility has become a major influencer on how government executives consume information – dramatically changing reading habits and reinforcing the need for government contractors to develop highly comprehensive strategies for influencing federal decision-makers. In its sixth year, the study was released today by leading government market research firm, Market Connections, Inc., and Sara Leiman, VP media director at TMP Government. Lisa Dezzutti, president and CEO of Market Connections and Sara ... Read more

Dell Survey Reveals Half of Government Agencies Don’t Address Network Vulnerabilities Proactively

June 4, 2014

Dell Software addresses business and IT challenges with connected software offerings across five core solution areas, encompassing data center and cloud management, information management, mobile workforce management, security and data protection. Dell recently commissioned Market Connections to determine to what extent agencies are using compliance and IT Governance software, and what features they deem most critical when selecting a tool. The poll surveyed 200 IT managers representing defense, intelligence and civilian agencies. Of the 200 respondents, 30 percent were from agencies in the defense/intelligence community; 63 percent were from civilian agencies; and seven percent identified as “other.” Complete awareness of agency network activity is not just critical to maintaining compliance with ... Read more

Dell Survey to Address Network Vulnerabilities

June 3, 2014

Dell recently commissioned Market Connections to determine to what extent agencies are using compliance and IT Governance software, and what features they deem most critical when selecting a tool. Stay tuned as the findings will be revealed tomorrow right here on FedPulse. Read more

Weekly News Kick Off: Sequestration Challenged IT Plans; Contractors Hopeful About Fiscal 2015; and The 2014 Federal Media Study

June 2, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog.  According to a new GAO report, sequestration caused many agencies to trim spending on IT projects. In addition, the National Defense Authorization Act contains provisions that would be beneficial to small contractors, and contractors are feeling positive about FY 2015.  Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. Sequestration Challenged Government IT Plans Budget cuts required under sequestration caused a majority of the agencies examined by the Government Accountability Office to trim spending on IT projects or renegotiate contracts. House Defense Bill Would ... Read more

How Do Federal Executives Access Media?

May 29, 2014

Author: Sara Leiman, VP Media Director at TMP Government According to the 2014 Federal Media and Marketing study, media usage among federal decision-makers follows the same pattern we see in the consumer world — essentially, there is no focus on any one particular outlet. This year’s survey continues to show that media habits are diversified and recommends the need to adjust on how government contractors utilize media. Here is a sample of how senior federal executives that live inside the beltway are accessing media: When they are at work, they access news at their desktop computers; When they leave the office, they access this information ... Read more

“Hacked: The Series” Shines Light on Real Dangers of Government Cyber Threats

May 28, 2014

There are real dangers that come with today’s cyber threat landscape.  Did you know that a targeted breach could land an innocent  federal employee in prison? SwishData, along with its partner community, today launch of a new online resource called “Cyber Attack Defenders,” which shines a light on the real dangers and realities that federal agencies face when it comes to cyber security. The first video in the campaign called “The Defenders” showcases a hypothetical federal worker who experienced a life-changing breach when hackers steal data from the agency and divert attention from the breach by framing him for espionage.  As a ... Read more

Sneak Peek: The 2014 Federal Media and Marketing Study

May 28, 2014

Author: Sara Leiman, VP Media Director at TMP Government The 6th annual Federal Media and Marketing Study will be released on June 5th, which will help government contractors navigate today’s complex media landscape that includes a confusing mixture of print, digital, mobile and social media outlets. As such, finding the best way to leverage them all can be elusive for many contractors selling to the federal government. As we offer each year, this syndicated survey and corresponding online tool looks at senior decision-makers within the federal government and evaluates their demographics, job functions, purchasing habits and then allows the user to cross tabulate ... Read more

Weekly News Kick Off: House Backs $601 Billion Defense Authorization Bill; GSA Awards OASIS; and New Contract Wins

May 27, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog.  Last week, the House backed a $601 billion defense authorization bill to save many military bases and assets.  In addition, the GSA finally awarded the OASIS contract to 74 companies, and there are new contract wins from Lockheed Martin, Liedos, General Dynamics and others. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Tuesday. House Defies Pentagon on Defense Spending The House defied the Pentagon last week, overwhelmingly backing a $601 billion defense authorization bill that saves the Cold War-era U-2 spy plane, ... Read more

Federal Media and Marketing Study 2014: Defense Employees Media Consumption Habits

May 22, 2014

The 6th Annual Federal Media & Marketing Study Breakfast & Briefing on June 5th highlighting the latest trends in the ever-changing federal media landscape is approaching. The survey revealed various implications for defense marketers. In a post-sequestration world, every dollar allocated to reach federal decision-makers has to be stretched and there is little room for error. Reaching the right senior decision-makers at both civilian and defense agencies continues to be a key challenge for federal marketers. Data from this survey will provide insights into the media habits of mid- to senior-level federal decision-makers. This year, survey responses from more than 3,700 federal ... Read more

Q&A: Caron B. Kogan, Strategic Planning Director for Big Data Lockheed Martin IS&GS, Discusses State of Big Data Analytics

May 21, 2014

With the vast proliferation of data in government and the commercial arenas, many organizations are challenged with turning this information into actionable insights to drive effective decision-making. Lockheed Martin IS&GS is at the forefront of developing comprehensive big data analytics which directly addresses these challenges.  The organization also recently developed a market research project, with support from Market Connections, to gain key knowledge to shape its business growth strategies in this arena. FedPulse recently had the opportunity to speak with Caron B. Kogan, Strategic Planning Director for Big Data, Lockheed Martin IS&GS, about this and much more. FedPulse: Tell us about Lockheed Martin ... Read more

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