Blog - (Archived)

Matching Internal Expertise with External Research for Content Marketing Success

May 7, 2014

The Philadelphia Chapter of the American Marketing Association is hosting its monthly networking happy hour tomorrow night and Monica Mayk, Marketing Director of Market Connections, will be the keynote speaker. Monica will be sharing how Market Connection’s content marketing strategy elevated a boutique small business to big-business influence and opportunities with major corporations.  She will also share case studies on how the custom market research firm leveraged their own experience and market research to provide high-quality content to national brands such as Dell, NetApp, AOL and Gannett. Be sure to check out this full Q&A with Monica, which provides key insights into content ... Read more

Announcing the 2014 Federal Media and Marketing Study Annual Breakfast

May 7, 2014

THURSDAY, JUNE 5, 2014 8:00-10:00 a.m. | McLean, VA   Market Connections and Sara Leiman, Vice President, Media Director at TMP Government, are excited to announce the sixth annual release of the Federal Media and Marketing Study.   Join Market Connections, Inc. on Thursday, June 5, 8:00 to 10:00 a.m. at the Gannett Conference Center in McLean, Va. DETAILS AND REGISTRATION The past year has proven to be one of continued uncertainly within the federal government. Its impact on procurement policies and agency budgets remains uncertain. In this environment, most of us reaching out to federal decision-makers are continually challenged. We have to do more with less, ... Read more

Weekly News Kick Off: Congress Gaining More Cyber Oversight; Agencies Leaving IT Money On the Table; and DoD CIO Steps Down

May 5, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog. The House is pushing back on a bill that would cut military subsidies, and a new report is out that federal agencies should be saving more money in their IT budgets.  In addition, ManTech makes an acquisition and Northrop Grumman wins a $90 million contract. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. House Panel Rejects Cuts In Military Benefits Congress is saying “not so fast” to a Pentagon proposal to cut subsidies to military commissaries where service members and their ... Read more

C4ISR & Networks 2014 Conference: Warfighting at the Enterprise Level

May 1, 2014

The theme for this year’s C4ISR & Networks Conference is, “Warfighting at the Enterprise Level,” which will focus on developing a leaner, more capable intelligence age military. The event will bring together military, government, industry and corporate leaders to discuss the latest requirements and capabilities in mobility, command and control, communications, cyber, unmanned systems and sensors, networks and geospatial intelligence – to address key transformations that are happening with the military and Intelligence Community. Clearly we are deep in the era of “doing more with less,” which will be a key theme at the event. Along these same lines, on May 6 ... Read more

How Could the Government Have Avoided the Affordable Care Website Debacle?

April 30, 2014

By Dave Glantz, Director of Research Services At a time of great austerity, it is more critical than ever for government agencies to ensure their core websites serve as a true citizen- and constituent-facing tool. The highly problematic rollout of the Affordable Care Act website doubly underscores the need for user-friendly, accessible and intuitive government interfaces. Usability testing is vital to the success of any website or user interface, whether for the use of citizens, businesses or consumers.  Government contractors and systems developers would be wise to include usability testing in the development of any website or IT system. A groundbreaking technology is ... Read more

Weekly News Kick Off: DoD Budget Cap Plan; Ukraine Threat Boosts Defense Budgets; and Decline in Fed Innovation

April 28, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog. The Department of Defense (DoD) launched its plan if the budget cap remains, while a new Pentagon reports that sequestration would minimize our nation’s security efforts. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. DoD Details Planned Cuts If Budget Caps Remain The Pentagon has laid out plans for how it would cut $66 billion in procurement and research-and-development projects between 2016 and 2019 should U.S. defense spending caps remain in place. Pentagon Report Finds Sequestration Cuts Would Reduce National Security More than ... Read more

DNI Clapper Will “No Longer Pretend to Do More with Less”

April 25, 2014

From the Boston Marathon bombings in 2013 to sequestration to the government shutdown, the Intelligence Community (IC) has had to operate under the guise of “doing more with less” during a tremendously difficult time. At the GEOINT 2013* symposium in Tampa, Florida, last week, James R. Clapper, Director of National Intelligence (ODNI), addressed these challenges head on – tacking the realities of today’s budgetary climate. DNI Clapper declared in his keynote address that the IC will “not pretend to do more with less.”  Rather he believes that the community will “do less with less.” From the budgetary restrictions to the Edward Snowden issue, ... Read more

Winning Contractor: SRA International Achieves String of Significant Contract Wins

April 24, 2014

With more than 30 years of experience in solving complex problems for its defense, intelligence, civil government and health clients, SRA International delivers key solutions in the areas of IT lifecycle services, cloud and mobile computing, cybersecurity, technology integration and professional services. While the specter of sequestration lives on for government contractors in 2014, the company has been reinforcing its deep heritage of supporting government mission goals with a string of new contract wins that have been making major headlines. For example, it just won a $148 million contract to provide IT infrastructure and operational support to the U.S. Government Accountability Office ... Read more

Weekly News Kick Off: Pentagon Learns to Live with Budget Uncertainty; DoD Aims to Enhance Procurement Communications; and DATA Act Passes Senate

April 23, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog.  The Pentagon is “learning to live” with budget uncertainty, while the Director of National Intelligence (DNI) sees the budget cycle continuing to decrease.  Meanwhile the Navy and the Army just announced two significant IDIQs. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. Kendall: Pentagon Learning to Live With Budget Uncertainty Since the Defense Department’s budget proposal was unveiled March 4, Pentagon officials are hopeful that Congress will meet them halfway, but hope is fading fast. Clapper: Decreasing Budget Cycle Will Continue The Director ... Read more

How Does Research Help Government Agencies Ensure Program Effectiveness?

April 16, 2014

By Dave Glantz, Director of Research Services Our nation is experiencing an unprecedented demographic shift. More than 10,000 baby boomers are expected to retire each day. The Hispanic population is growing rapidly. In addition, there are now more than 23 million disabled veterans in need of specialized care. For government agencies serving these vulnerable citizens, there are unique challenges in both communicating and providing the right programs to meet their needs. Ensuring program effectiveness by knowing the right messages and determining the proper channels for engaging with these citizens has never been more important. For example, not every citizen within these groups uses new mobile applications and ... Read more

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