Blog - (Archived)

How Do I Know My Federal Marketing Campaign is Working?

February 13, 2014

By Cynthia Poole, Director of Research Services Government contractors invest significantly in marketing campaigns aimed at influencing federal decision-makers.  From FedNewsRadio advertisements to earned media to content marketing, contractors are planning a wide range of tactics for 2014 marketing. But how do contractors know if their marketing investments are actually working?  This is where message testing research—often in the form of advertisement and message recall—comes into play. Market Connections works closely with many government contractors to conduct this type of research. Be sure to read the full article about how contractors can best maximize their marketing investment here. Read more

Q&A: Ashok Sankar, Senior Director at Raytheon, Discusses Extending Virtualization to Securing Mobile Data

February 11, 2014

Although mobile devices are prolific in society today, the disruption has been quick across commercial and government entities alike and federal agencies are trying to keep pace with the demand. Unfortunately, with this significant increase in mobile devices, they have become the target of the largest number of threats.  However, the reality is that mobile devices are really just another end-point – another point of access to data and applications. Therefore, IT departments should not be worrying about the security of the device, but focus on protecting the data. Although device security should be considered, given that the mobile phenomenon has largely ... Read more

Weekly News Kick Off: Global Defense Budget Climbs; 2014 Year of Mergers for Contractors; and Federal Travel Spending Declines

February 10, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog.  It is estimated that total defense spending on a global scale will increase to $1.547 trillion in 2014, while the U.S. is facing projected cuts in defense over the next decade.  This year, the contracting community also expects to see more mergers. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. Global Defense Budget to Climb in 2014 As the world digs out from the economic downturn of 2009, it seems that annual growth in global defense spending is back. Total global ... Read more

Why Does Past Performance Really Matter in an LPTA World?

February 6, 2014

By Dave Glantz, Director of Research Services, Market Connections, Inc. The idea of past performance often does not come to mind when contractors pursue Lowest Price Technically Acceptable (LPTA) contracts. As price is the main driver for these procurements, it tends to overshadow the ongoing, vital importance of past performance. Even in the LPTA environment, demonstrating past performance through the use of customer satisfaction and contract evaluation research is actually more important now than ever. I would even say that we need a new twist on the LPTA acronym to stand for “Let Performance Tap Awards.” This mind shift is necessary for three ... Read more

2014: The Year of Cloud Computing and Government

February 4, 2014

With budget savings a key focus in today’s government, federal agencies are being asked to do more with less. However, fewer resources does not mean that the level of service can be diminished. Rather, agencies need to discover ways to enable efficiency and communication in order to achieve their goals. Fortunately, as we make headway into 2014, cloud computing and virtualization providers are making tremendous strides towards helping agencies standardize and consolidate IT infrastructure to meet the need for enhanced savings, efficiencies and effectiveness. Through a pilot program launched in December 2013, the Defense Information Systems Agency (DISA) is implementing a cloud ... Read more

Weekly News Kick Off: Obama’s Vision for National Security; China’s New Tech Edge; Federal Retirements to Increase; and More Contract Wins

February 3, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog.  Last week, President Obama laid out his vision for national security, which will rest upon using more diplomatic tactics, while China is challenging our nation’s technological edge.  In addition, the federal government will be facing a wave of retirement in the next three years. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. China Challenging U.S. Military Technological Edge: Pentagon Official The U.S. military’s technological superiority is increasingly challenged by China, and efforts to maintain an edge are complicated by shrinking defense ... Read more

What’s Worse than a Dissatisfied Customer? A Silent One.

January 31, 2014

Have you ever been so pleased with a particular experience in a store, restaurant or any other establishment you do business with, that you went out of your way to tell the management how delighted you were with the experience? No. Neither have I. I’m just too darn busy. Have you ever been so dissatisfied with a rude cashier or long lines at the bank that you asked to speak to a manager or took the time to write a letter to the corporate office? Studies show that typically only one in ten customers will proactively convey their dissatisfaction to a company, whereas ... Read more

Make Industry Awards a Vital Part of Your Thought Leadership Program

January 29, 2014

By Joyce Bosc Boscobel Marketing Communications Many companies would love to do more industry awards, but they don’t have the bandwidth to develop a master awards calendar. It’s time consuming and requires a lot of “heavy lifting.” We know that, so we are making our industry award calendars available for free. The new year is the perfect time to kick off an industry award program. According to research issued last year by Market Connections and Boscobel, industry awards can be a key part of a company’s thought leadership program, along with public relations, content marketing, social media and other activities. There are two award calendars: one for government contractors, ... Read more

VIDEO: Judy Quinlan, Manager of Advertising and Creative Services, Northrop Grumman, Discusses the Crucial Role of Research in Marketing

January 28, 2014

The changing government landscape is putting contractors to the test, with more pressure on marketing teams to be flexible with their resources. The effects of sequestration still linger and the large budget deficit also causes anxiety in the contractor community. As such, it is imperative for marketers to leverage research for better targeting of government decision makers. This will lead to a smarter use of resources during this uncertain climate. These are some of the key takeaways from Judy Quinlan, Northrop Grumman’s Manager of Advertising and Creative Services, who joined Market Connections’ annual Federal Media and Marketing event as a panelist last ... Read more

Weekly News Kick Off: Sequestration Recovery?; Advancing Cloud Computing; and Government; and New Contract Wins

January 27, 2014

Welcome to the Weekly News Kick Off post from the FedPulse blog.  Both NIST and the Smithsonian have seen their budgets increase this year. General Dynamics reported flat sales in 2013 – despite sequestration and the government shutdown.  Perhaps the darkest days are behind us?   In addition, we have plenty of cloud computing stories and new contract wins to report. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. Smithsonian Budget Restores Most of Sequester Cuts The Smithsonian Institution announced an $805 million federal appropriation for fiscal year 2014, a $30 million increase over ... Read more

Share

© 2019 Market Connections, Inc.  All rights reserved. Privacy Policy

Mobile Menu