Blog - (Archived)

VIDEO: David Salati, Associate, Corporate Marketing & Communications at Booz Allen Hamilton, Discusses Being Creative in Government Marketing

March 13, 2014

Marketing teams in the contractor community are facing greater challenges with tighter budgets and ongoing uncertainty in the government market. They must do more with less to both prove their value and show true return-on-investment. The impacts of the budget battle and sequestration still loom over the contractor community—making it imperative for marketers to ensure they are effectively targeting government decision-makers. These are some of the key takeaways from David Salati, Associate, Corporate Marketing & Communications at Booz Allen Hamilton, who joined Market Connections’ annual Federal Media and Marketing event last year. Check out this exclusive FedPulse video interview with Salati, who discusses ... Read more

Q&A: Mark Weber, President, NetApp U.S. Public Sector, Discusses Expanding Role of the Federal CIO

March 12, 2014

Federal CIOs are moving from being the builders of services for their agencies to being app developers, data center operators and brokers of information services.  In addition to this rapidly moving shift, senior federal IT leaders are dealing with expanded mission requirements with fewer resources. FedPulse recently had the opportunity to speak with Mark Weber, President, NetApp U.S. Public Sector, about key government IT trends and how cloud computing, big data, mobility and Flash-based solutions can allow agencies to do more with less. FedPulse: Tell us about NetApp’s offering for the public sector. Weber: NetApp delivers the most complete portfolio of cloud-integrated, ... Read more

Three Top Business Problems Government Market Research Solves for Contractors

March 11, 2014

Author:  Lisa Dezzutti, President and CEO, Market Connections, Inc. It goes without saying that government contractors are facing tremendous business challenges.  From the lingering effects of sequestration and the government shutdown of 2013, to the reality of declining government budgets overall, contractors continue to march uphill when it comes to remaining competitive with growing revenue in today’s marketplace. Federal contractors need to arm themselves and be prepared with actionable knowledge to drive business success. In the face of the most significant business challenges, market research offers the right insights – grounded in statistical analysis – for government contractors to create competitive advantage. These ... Read more

Weekly News Kick Off: Gov IT Spending to Drop with $5 Billion for Cyber; Agencies Focus on Insider Threats; and More Contract Wins

March 10, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog.  President Obama unveiled his $3.9 trillion budget blueprint, which offered a drop in government IT spending – while $5 billion has been earmarked for cybersecurity spending.  In addition, the new contracts were awarded to SAIC, Raytheon and DynCorp. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. Obama Sends $3.9 Trillion Budget Plan for Fiscal 2015 to Congress Last week, President Obama sent Congress a $3.9 trillion budget blueprint that seeks fresh spending to boost economic growth. IT Spending Drops in President’s Budget Information technology ... Read more

How Do My Target Audiences Impact the Price of Market Research?

March 6, 2014

Author:  Dave Glantz, Director of Research Services, Market Connections, Inc. Last year, I authored a FedPulse article about pricing considerations and research, which has garnered lots of traffic and attention.  In today’s government contracting marketplace, price clearly matters when it comes to research. As I highlighted in that article, I have conducted focus group studies costing anywhere from $10,000 for a single and very simple group of government IT professionals, to others up to $100,000 in the case of an eight-group study Retreat Thurs best-horoscope.com afternoon to Satur best-horoscope.com – rest, contemplate where you’ve been the last few years ... Read more

Winning Contractor: Dell Wins Contract to Build Private Cloud for U.S. Nuclear Regulatory Commission (NRC)

March 5, 2014

As many federal agencies are challenged with developing and implementing private cloud-based systems that are fully compliant with new and ever-changing mandates, the right industry partners can help in achieving this major IT goal. It was recently announced that the U.S. Nuclear Regulatory Commission (NRC) awarded a contract to Dell to build and install an on-premises, federal government compliant private cloud. Dell has designed the cloud solution specifically for the NRC to help it achieve its business needs of reducing IT costs, simplifying operations, providing new technology and capability to the NRC user community and satisfying the OMB direction for each agency ... Read more

Opportunity for Contractors to Fill the Gap with Government Staffing Concerns

March 4, 2014

A recent headline-making PulsePoll™ from Market Connections, Inc. and FierceGovIT quantified a higher-than-expected level of dissatisfaction with government employment:  50 percent of federal respondents said they are considering employment outside of government. Pay freezes, furloughs and the uncertain political climate are all contributing factors for this mindset. Government workers are feeling the strain of thinning budgets, yet the continued pressure to produce at a high level with fewer resources. While this news is troubling for the federal government, this could be an opportunity for contractors to fill in the gap with talent and resources. “The flipside for industry is that this may ... Read more

Weekly News Kick Off: Pentagon’s Take on Sequestration for 2016; Budget Cuts Hurt Government; and New Contract Wins

March 3, 2014

Welcome to the Weekly News Kick Off from the FedPulse blog.  Defense Secretary Hagel unveiled the Pentagon’s new budget, which focuses on leaner and meaner defense efforts.  The topic of sequestration also reared its head again in Hagel’s comments about fiscal year 2016.  In addition, we have stories about new contract wins and a government IT acquisition reform. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. Here’s What the Pentagon Will Cut If Sequestration Happens Again in 2016 If sequestration happens again in fiscal year 2016, Defense Secretary Hagel said he will ... Read more

Q&A: Jean-Paul Bergeaux, Chief Technology Officer of SwishData, Discusses Need for Advanced and Cost-Effective Cyber Solutions

February 26, 2014

As federal agencies are considerably challenged from a highly advanced cyber threat landscape, there is a critical need for procuring the right solutions for staying one-step-ahead of the bad guys. However, the big question is how can agencies do this when budgetary resources are extremely low, and the threat vector is very high. FedPulse had a recent opportunity to speak with Jean-Paul Bergeaux, Chief Technology Officer of SwishData, about the company’s new cybersecurity offering that aims to provide the most comprehensive data security, while also being cost-effective. FedPulse:  Before we talk about your new cybersecurity offering, please tell a little bit about ... Read more

Warfighting at the Enterprise Level: Developing a Leaner, More Capable Intelligence Age Military

February 25, 2014

By Barry Rosenberg, Guest Contributor Editor, C4ISR & Networks In May the 13th annual C4ISR & Networks Conference will feature all aspects of the situational awareness revolution in defense, driven by networks of communications, IT, GEOINT, cyber, unmanned systems and sensors. The event will be an exciting and unique opportunity to engage and connect with generals, flag officers and members of the Senior Executive Services, as well as project managers, industry leaders and other attendees.  Dozens of generals/flags/SES’s have spoken at the event over the years. This year’s theme is ‘Warfighting at the Enterprise Level: Developing a leaner, more capable intelligence age military’.  The ... Read more

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