The Greatest FedPulse Research Stories of 2013
January 2, 2014
In a year of budget uncertainty, actionable information in the form of market research has been the guiding light for many contractors – allowing them to traverse through some challenging waters. With 2013 officially behind us, the FedPulse editorial team has compiled a list of the top 10 research stories from the year. We hope this post will serve as a reminder of the power of information when developing capture strategies and campaigns in 2014. #10: What Is the Optimal, or Minimal, Sample Size for Statistical Validity in Government Market Research? Many clients often ask about the ideal sample size required ... Read moreWeekly News Kick Off: Obama Signs Budget Deal; More Cyber Pros Needed; Lockheed, Harris and Raytheon Announce New Contracts
December 30, 2013
Welcome to the Weekly News Kick Off post from the FedPulse blog. Stretching into week two of the extended holiday, we are seeing that the federal news cycle has slowed down a bit – but not too much. President Obama signed the budget deal, and Lockheed Martin, Raytheon and others announced new contract wins. Be sure to check out this and much more in the latest Weekly News Kick Off. Happy Monday. Obama Signs Bipartisan Budget Deal, Annual Defense Bill Last week, President Barack Obama signed a compromise budget that averts another government shutdown and a defense bill that provides base a ... Read moreThe Courage to Be Creative in Your Federal Marketing Efforts
December 27, 2013
Author: Matt Langan, Founder and CEO of L&R Communications It’s our inherent human nature to follow the pack, especially when it comes to marketing to federal decision-makers. However, the misguided belief that federal decision-makers want to see conservative approaches and content often leads government marketers to stick with traditional technical white papers and online “brochureware” that lack personality or creativity. As marketers, we often make the mistake of viewing the government customer as one-dimensional and focused only on the mission. This could not be more wrong. Although providing content and insights to help agencies support mission goals is paramount, federal marketers lack a ... Read moreTop 5 Government Marketing Recommendations for 2014
December 26, 2013
The lingering impact of sequestration and the government shutdown caused great challenges for government marketers in 2013. Budgets decreased, while the need to enhance brand awareness and lead generation increased. During 2013, Market Connections and FedPulse spoke to several industry leaders, as well as developed studies that offered the right tips for marketers to best connect with and influence government decision-makers. Following are the Top 5 Marketing Tips from FedPulse, which will help guide marketers in their efforts into 2014 and beyond. Tip #5 – Differentiate Through Content Marketing: Alisa Valudes Whyte, Senior Partner and Chief Operating Officer at Merritt Group, believes that ... Read moreWeekly News Kick Off: Senate Approves Budget; DoD Sequester Budget Buybacks; and Engility to Acquire Dynamics Research Corporation
December 23, 2013
Welcome to the Weekly News Kick Off post from the FedPulse blog. With it being a short holiday week, we have provided an abridged version of our ever-popular weekly news kick off post – since many of our readers are spending precious time with family and loved ones. The big news is the approved government-spending plan, along with stories about new contract wins and acquisitions. Be sure to check out this and much more in the latest Weekly News Kick Off. Happy Monday. Senate Approves Budget, Sends to Obama Congress has passed a government-spending plan without resorting to last-minute brinkmanship such as ... Read moreHow Well Did Government Contractors Do in 2013?
December 19, 2013
By Bob Lohfeld, Guest Contributor President, Lohfeld Consulting Group Before this year fades from memory, I thought it would be instructive to take a look back at 2013 and examine how well, or not well, government contractors did in terms of revenue growth. You will recall that this past year, companies had to endure almost all the downside trauma that government can throw at them—budget delays, budget cuts, sequestration, a shutdown, and non-stop uncertainty. All of these actions caused procurements to slip to the right and, in some instances, be cancelled. Because of this turmoil, only 15 percent of government contractors ... Read moreWinning Contractor: Engility Wins $4 Billion Defense Threat Reduction Agency Contract
December 18, 2013
Earlier this year, FedPulse spoke with Tony Smeraglinolo, President and Chief Executive Officer of Engility, where he discussed the company’s unique approach to retaining key talent and provided cost-effective solutions to the marketplace. Smeraglinolo also discussed the progress that had been made at Engility since the spin off from L-3 Communications in 2012, which involved streamlining seven companies and 10 business units, harmonizing benefit plans and developing one unique culture. Clearly, all of these efforts are paying off for Engility. Last week, the company announced that it had been selected as a prime contractor on a $4 billion multi-award contract awarded by ... Read moreNew Study: Sequestration and Government Shutdown Negatively Impacting Majority of Government Contractors
December 17, 2013
Nearly two-thirds of government contractors experienced moderate to significant revenue decline in 2013 as a result of sequestration and the government shutdown, according to a new PulsePoll™ of government contractors by Market Connections, Inc. and Lohfeld Consulting Group, Inc. The online poll of 220 government contractors gauged the impact of sequestration and the government shutdown on government contractors, and how companies are responding to a changing market. Nearly one-third (31 percent) of contractors said their revenue declined more than 10 percent in 2013 due to sequestration and the shutdown, and another 30 percent declared moderate revenue declines of up to 10 ... Read moreWeekly News Kick Off: Budget Deal to Avert Government Shutdown; Pentagon to Roll Out Major Mobility Effort; and Engility Wins a $4 Billion Contract
December 16, 2013
Welcome to the Weekly News Kick Off post from the FedPulse blog. We are on the way to averting another government shutdown, as well as easing some of the sequestration cuts with the new budget deal. In addition, the Pentagon is preparing for a major mobility roll out, while Engility just won a $4 billion Defense Threat Reduction Agency contract. Be sure to check out this and much more in the latest Weekly News Kick Off. Happy Monday. House Approves Budget Deal Aimed at Averting Shutdown A federal budget plan that would remove the threat of a government shutdown for two years ... Read moreVIDEO Part Two: Al Boykin, Chief Learning Officer, National Contract Management Association, Discusses Positive Outcomes in an Austere Economy
December 12, 2013
With many government contractors facing today’s tough economic climate, industry members must focus on long-term business goals, and provide quality services to better meet government customers’ mission goals. In the shorter term, there are even windows of opportunity for the most savvy and innovative of contractors. These are some of the key insights from Al Boykin, Chief Learning Officer, National Contract Management Association (NCMA), who served as a panelist during Market Connections’ 2013 Federal Media and Marketing Study (FMMS) event earlier this year. The study revealed that government executives are embracing mobile solutions, with smartphones and tablets becoming key channels for reading news and ... Read more