Blog - (Archived)

Q&A: Ken Melero, Director of Federal Sales at Socrata, Discusses Democratizing Government Data

December 11, 2013

Socrata’s cloud-based solutions helps government leaders improve transparency and modernize citizen access to information – with a vision of democratizing government data.  This year, the company received a $18 million Series B round of funding, which it is using to enhance its offering for the federal government. Part of this expansion included bringing on Ken Melero (formerly of PIXIA Corporation) as the new Federal Sales Director.  FedPulse had the unique opportunity of speaking with Ken who provided the following insights on the growth of open data and government. FedPulse: Tell us about Socrata. Melero: Socrata is a cloud software company focused exclusively on ... Read more

What Is the Optimal, or Minimum, Sample Size for Statistical Validity in Government Market Research?

December 10, 2013

By Cynthia Poole, Director of Research Services, Market Connections, Inc. Many clients often ask about the ideal sample size required for achieving statistical validity in market research.  This is an outstanding question and the answer is:  it depends. One of the keys is understanding the value and difference between qualitative and quantitative research.  With qualitative research, if you do 50 in-depth phone interviews among targets, the real value is the insights gleaned from the depth of these conversations—the reasons, perceptions, feelings and beliefs behind participants’ responses—rather than statistical data. With quantitative research, it is all about determining the size of the total audience ... Read more

Weekly News Kick Off: Sequestration Deal Nearing; DoD to Reduce Staff By 20 Percent; and Contractors Continue to Innovate

December 9, 2013

Welcome to the Weekly News Kick Off post from the FedPulse blog.  Congress is beginning political maneuvering regarding another potential government shutdown in January, while a House Senate Budget Committee is close to finalizing a plan to provide sequestration relief.  In the meantime, government contractors are focused on innovation and new contract wins. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. Congress Faces a Stark Choice: Sequester or Shutdown Lawmakers in both parties could face a dangerous political dilemma after they return to Washington: Either endorse a second round of damaging sequester ... Read more

VIDEO: Sara Leiman, VP Media Director, TMP Government, Discusses Government Media Usage in Today’s Budget Climate

December 5, 2013

Media usage by government decision makers has become fragmented over a multitude of channels. While print is still extremely important, tapping into digital media through the web, mobile and social media is becoming more and more valuable when reaching this audience. The right research about government media usage will help contractors understand this new media landscape — both inside and outside the beltway. This can help contractors target their message to the appropriate audience, via the right channels, while saving money in a tight budget climate. These are some of the key insights from Sara Leiman, VP Media Director, TMP Government, who ... Read more

Q&A: Tom Romeo, President of Federal Services, MAXIMUS Inc., Discusses Business Growth in Challenging Budget Climate

December 4, 2013

It is no secret that government contractors are tremendously challenged when it comes to developing business growth strategies in today’s austere budget climate. However, seeking opportunities in adjacent markets can be the key to success, while providing the right services that support the mission, improving operating costs for government and best meeting citizen needs. These are some of the key takeaways from a recent FedPulse interview with Tom Romeo, President of Federal Services at MAXIMUS Inc., who shared several insights he covered during his recent PSC Conference panel. Below is the full interview. FedPulse: Tell us about MAXIMUS. Romeo: We are a global ... Read more

How Do You Customize Market Research for Government Contractors?

December 3, 2013

Author:  Laurie Morrow, Director of Research Services, Market Connections, Inc. Government contractors often ask Market Connections, a boutique research firm, what makes us unique when compared to larger, more traditional market research firms.  When searching for the right third-party research firm, we believe that customized research should always be a top consideration. We offer research that breaks out of the cookie-cutter approach, which is common with larger players.  Everything we do is designed to meet our clients’ unique needs.  From data collection to analysis, we offer a proprietary approach to gaining the right insights needed to advance organizational goals, especially in ... Read more

Weekly News Kick Off: Congressional Vacation to Create Another Fiscal Crisis; Dual Views on Sequestration; and Gov IT Legislation

December 2, 2013

Welcome to the Weekly News Kick Off post from the FedPulse blog.  Although last week was short due to the Thanksgiving break, the federal news-cycle continued to offer many stories about the pending fiscal crisis, sequestration and key new contract wins for industry. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. Congressional Vacation Set to Create Another Fiscal Crisis Congress will soon be forced to debate yet another short-term, stopgap bill to keep the government open, not because a budget deal can’t be reached, but because lawmakers haven’t left enough time to ... Read more

Remembering the First Thanksgiving

November 27, 2013

Rather than braving the winter storm that is bearing down on the East Coast, perhaps this time is best spent learning about the first Thanksgiving holiday. Although Thanksgiving is a holiday that is often overshadowed by consumerism and news stories about how ‘Black Friday’ gauges the health of our economy, there is much more to this holiday. Forbes Magazine pointed out how President George Washington issued a historic Thanksgiving Proclamation on October 3, 1798, which created the first Thanksgiving holiday.  Though as the article highlights, this may have not been the first Thanksgiving holiday for our great nation. In the meantime, if you ... Read more

How Do I Reach Congress, DoD and Intelligence Decision-Makers with Market Research?

November 26, 2013

Author: Cynthia Poole, Director of Research Services, Market Connections, Inc. Many of our clients need to gain insights from Congressional, Department of Defense and Intelligence Community (IC) decision-makers and influencers to help them better serve these specialized audiences. Gaining access has always been a challenge, especially for obtaining research insights that drive business decisions, communications, marketing and public affairs initiatives. When implementing research among these audiences, Market Connections offers extensive experience and a specialized approach for targeting these individuals. Be sure to read the full article on how to best reach senior government decision makers with market research here.  Read more

Weekly News Kick Off: Debt Ceiling D-Day Around the Corner; Sequestration Worsens; Intelligence IT Modernization and New Contract Wins

November 25, 2013

Welcome to the Weekly News Kick Off post from the FedPulse blog.  While we are all headed into the holiday season, a dark cloud looms in the near distance with the debt ceiling issue and the lingering sequester.  Though it’s not all doom-and-gloom.  The Intelligence Community is being funded to meet modern challenges and industry members keep winning more contracts.  Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. Budget Office: Next Debt Ceiling D-Day Could Come in March The government will exhaust its emergency borrowing authority sometime between March and June 2014, ... Read more

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