Blog - (Archived)

The Courage to Be Creative in Your Federal Marketing Efforts

December 27, 2013

Author:  Matt Langan, Founder and CEO of L&R Communications It’s our inherent human nature to follow the pack, especially when it comes to marketing to federal decision-makers.  However, the misguided belief that federal decision-makers want to see conservative approaches and content often leads government marketers to stick with traditional technical white papers and online “brochureware” that lack personality or creativity. As marketers, we often make the mistake of viewing the government customer as one-dimensional and focused only on the mission.  This could not be more wrong. Although providing content and insights to help agencies support mission goals is paramount, federal marketers lack a ... Read more

Top 5 Government Marketing Recommendations for 2014

December 26, 2013

The lingering impact of sequestration and the government shutdown caused great challenges for government marketers in 2013. Budgets decreased, while the need to enhance brand awareness and lead generation increased. During 2013, Market Connections and FedPulse spoke to several industry leaders, as well as developed studies that offered the right tips for marketers to best connect with and influence government decision-makers. Following are the Top 5 Marketing Tips from FedPulse, which will help guide marketers in their efforts into 2014 and beyond. Tip #5 – Differentiate Through Content Marketing: Alisa Valudes Whyte, Senior Partner and Chief Operating Officer at Merritt Group, believes that ... Read more

Weekly News Kick Off: Senate Approves Budget; DoD Sequester Budget Buybacks; and Engility to Acquire Dynamics Research Corporation

December 23, 2013

Welcome to the Weekly News Kick Off post from the FedPulse blog.  With it being a short holiday week, we have provided an abridged version of our ever-popular weekly news kick off post – since many of our readers are spending precious time with family and loved ones.  The big news is the approved government-spending plan, along with stories about new contract wins and acquisitions. Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. Senate Approves Budget, Sends to Obama Congress has passed a government-spending plan without resorting to last-minute brinkmanship such as ... Read more

How Well Did Government Contractors Do in 2013?

December 19, 2013

By Bob Lohfeld, Guest Contributor President, Lohfeld Consulting Group Before this year fades from memory, I thought it would be instructive to take a look back at 2013 and examine how well, or not well, government contractors did in terms of revenue growth. You will recall that this past year, companies had to endure almost all the downside trauma that government can throw at them—budget delays, budget cuts, sequestration, a shutdown, and non-stop uncertainty. All of these actions caused procurements to slip to the right and, in some instances, be cancelled. Because of this turmoil, only 15 percent of government contractors ... Read more

Winning Contractor: Engility Wins $4 Billion Defense Threat Reduction Agency Contract

December 18, 2013

Earlier this year, FedPulse spoke with Tony Smeraglinolo, President and Chief Executive Officer of Engility, where he discussed the company’s unique approach to retaining key talent and provided cost-effective solutions to the marketplace. Smeraglinolo also discussed the progress that had been made at Engility since the spin off from L-3 Communications in 2012, which involved streamlining seven companies and 10 business units, harmonizing benefit plans and developing one unique culture. Clearly, all of these efforts are paying off for Engility.  Last week, the company announced that it had been selected as a prime contractor on a $4 billion multi-award contract awarded by ... Read more

New Study: Sequestration and Government Shutdown Negatively Impacting Majority of Government Contractors

December 17, 2013

Nearly two-thirds of government contractors experienced moderate to significant revenue decline in 2013 as a result of sequestration and the government shutdown, according to a new PulsePoll™ of government contractors by Market Connections, Inc. and Lohfeld Consulting Group, Inc. The online poll of 220 government contractors gauged the impact of sequestration and the government shutdown on government contractors, and how companies are responding to a changing market. Nearly one-third (31 percent) of contractors said their revenue declined more than 10 percent in 2013 due to sequestration and the shutdown, and another 30 percent declared moderate revenue declines of up to 10 ... Read more

Weekly News Kick Off: Budget Deal to Avert Government Shutdown; Pentagon to Roll Out Major Mobility Effort; and Engility Wins a $4 Billion Contract

December 16, 2013

Welcome to the Weekly News Kick Off post from the FedPulse blog.  We are on the way to averting another government shutdown, as well as easing some of the sequestration cuts with the new budget deal.  In addition, the Pentagon is preparing for a major mobility roll out, while Engility just won a $4 billion Defense Threat Reduction Agency contract.  Be sure to check out this and much more in the latest Weekly News Kick Off.  Happy Monday. House Approves Budget Deal Aimed at Averting Shutdown A federal budget plan that would remove the threat of a government shutdown for two years ... Read more

VIDEO Part Two: Al Boykin, Chief Learning Officer, National Contract Management Association, Discusses Positive Outcomes in an Austere Economy

December 12, 2013

With many government contractors facing today’s tough economic climate, industry members must focus on long-term business goals, and provide quality services to better meet government customers’ mission goals. In the shorter term, there are even windows of opportunity for the most savvy and innovative of contractors. These are some of the key insights from Al Boykin, Chief Learning Officer, National Contract Management Association (NCMA), who served as a panelist during Market Connections’ 2013 Federal Media and Marketing Study (FMMS) event earlier this year. The study revealed that government executives are embracing mobile solutions, with smartphones and tablets becoming key channels for reading news and ... Read more

Q&A: Ken Melero, Director of Federal Sales at Socrata, Discusses Democratizing Government Data

December 11, 2013

Socrata’s cloud-based solutions helps government leaders improve transparency and modernize citizen access to information – with a vision of democratizing government data.  This year, the company received a $18 million Series B round of funding, which it is using to enhance its offering for the federal government. Part of this expansion included bringing on Ken Melero (formerly of PIXIA Corporation) as the new Federal Sales Director.  FedPulse had the unique opportunity of speaking with Ken who provided the following insights on the growth of open data and government. FedPulse: Tell us about Socrata. Melero: Socrata is a cloud software company focused exclusively on ... Read more

What Is the Optimal, or Minimum, Sample Size for Statistical Validity in Government Market Research?

December 10, 2013

By Cynthia Poole, Director of Research Services, Market Connections, Inc. Many clients often ask about the ideal sample size required for achieving statistical validity in market research.  This is an outstanding question and the answer is:  it depends. One of the keys is understanding the value and difference between qualitative and quantitative research.  With qualitative research, if you do 50 in-depth phone interviews among targets, the real value is the insights gleaned from the depth of these conversations—the reasons, perceptions, feelings and beliefs behind participants’ responses—rather than statistical data. With quantitative research, it is all about determining the size of the total audience ... Read more


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