December 16, 2013
Welcome to the Weekly News Kick Off post from the FedPulse blog. We are on the way to averting another government shutdown, as well as easing some of the sequestration cuts with the new budget deal. In addition, the Pentagon is preparing for a major mobility roll out, while Engility just won a $4 billion Defense Threat Reduction Agency contract. Be sure to check out this and much more in the latest Weekly News Kick Off. Happy Monday.
House Approves Budget Deal Aimed at Averting Shutdown
A federal budget plan that would remove the threat of a government shutdown for two years ... Read more
December 12, 2013
With many government contractors facing today’s tough economic climate, industry members must focus on long-term business goals, and provide quality services to better meet government customers’ mission goals. In the shorter term, there are even windows of opportunity for the most savvy and innovative of contractors.
These are some of the key insights from Al Boykin, Chief Learning Officer, National Contract Management Association (NCMA), who served as a panelist during Market Connections’ 2013 Federal Media and Marketing Study (FMMS) event earlier this year.
The study revealed that government executives are embracing mobile solutions, with smartphones and tablets becoming key channels for reading news and ... Read more
December 11, 2013
Socrata’s cloud-based solutions helps government leaders improve transparency and modernize citizen access to information – with a vision of democratizing government data. This year, the company received a $18 million Series B round of funding, which it is using to enhance its offering for the federal government.
Part of this expansion included bringing on Ken Melero (formerly of PIXIA Corporation) as the new Federal Sales Director. FedPulse had the unique opportunity of speaking with Ken who provided the following insights on the growth of open data and government.
FedPulse: Tell us about Socrata.
Melero: Socrata is a cloud software company focused exclusively on ... Read more
December 10, 2013
By Cynthia Poole, Director of Research Services, Market Connections, Inc.
Many clients often ask about the ideal sample size required for achieving statistical validity in market research. This is an outstanding question and the answer is: it depends.
One of the keys is understanding the value and difference between qualitative and quantitative research. With qualitative research, if you do 50 in-depth phone interviews among targets, the real value is the insights gleaned from the depth of these conversations—the reasons, perceptions, feelings and beliefs behind participants’ responses—rather than statistical data.
With quantitative research, it is all about determining the size of the total audience ... Read more
December 9, 2013
Welcome to the Weekly News Kick Off post from the FedPulse blog. Congress is beginning political maneuvering regarding another potential government shutdown in January, while a House Senate Budget Committee is close to finalizing a plan to provide sequestration relief. In the meantime, government contractors are focused on innovation and new contract wins. Be sure to check out this and much more in the latest Weekly News Kick Off. Happy Monday.
Congress Faces a Stark Choice: Sequester or Shutdown
Lawmakers in both parties could face a dangerous political dilemma after they return to Washington: Either endorse a second round of damaging sequester ... Read more
December 5, 2013
Media usage by government decision makers has become fragmented over a multitude of channels. While print is still extremely important, tapping into digital media through the web, mobile and social media is becoming more and more valuable when reaching this audience.
The right research about government media usage will help contractors understand this new media landscape — both inside and outside the beltway. This can help contractors target their message to the appropriate audience, via the right channels, while saving money in a tight budget climate.
These are some of the key insights from Sara Leiman, VP Media Director, TMP Government, who ... Read more
December 4, 2013
It is no secret that government contractors are tremendously challenged when it comes to developing business growth strategies in today’s austere budget climate. However, seeking opportunities in adjacent markets can be the key to success, while providing the right services that support the mission, improving operating costs for government and best meeting citizen needs.
These are some of the key takeaways from a recent FedPulse interview with Tom Romeo, President of Federal Services at MAXIMUS Inc., who shared several insights he covered during his recent PSC Conference panel. Below is the full interview.
FedPulse: Tell us about MAXIMUS.
Romeo: We are a global ... Read more
December 3, 2013
Author: Laurie Morrow, Director of Research Services, Market Connections, Inc.
Government contractors often ask Market Connections, a boutique research firm, what makes us unique when compared to larger, more traditional market research firms. When searching for the right third-party research firm, we believe that customized research should always be a top consideration.
We offer research that breaks out of the cookie-cutter approach, which is common with larger players. Everything we do is designed to meet our clients’ unique needs. From data collection to analysis, we offer a proprietary approach to gaining the right insights needed to advance organizational goals, especially in ... Read more
December 2, 2013
Welcome to the Weekly News Kick Off post from the FedPulse blog. Although last week was short due to the Thanksgiving break, the federal news-cycle continued to offer many stories about the pending fiscal crisis, sequestration and key new contract wins for industry. Be sure to check out this and much more in the latest Weekly News Kick Off. Happy Monday.
Congressional Vacation Set to Create Another Fiscal Crisis
Congress will soon be forced to debate yet another short-term, stopgap bill to keep the government open, not because a budget deal can’t be reached, but because lawmakers haven’t left enough time to ... Read more
November 27, 2013
Rather than braving the winter storm that is bearing down on the East Coast, perhaps this time is best spent learning about the first Thanksgiving holiday.
Although Thanksgiving is a holiday that is often overshadowed by consumerism and news stories about how ‘Black Friday’ gauges the health of our economy, there is much more to this holiday.
Forbes Magazine pointed out how President George Washington issued a historic Thanksgiving Proclamation on October 3, 1798, which created the first Thanksgiving holiday. Though as the article highlights, this may have not been the first Thanksgiving holiday for our great nation.
In the meantime, if you ... Read more