Blog - (Archived)

WHITE PAPER: Contractors Use Customer Satisfaction Research to Win More Contracts

May 8, 2013

Government contractors are using the results of third-party customer satisfaction research to win more recompetes and new contracts, increase competitiveness and achieve growth during austerity and sequestration. As part of a comprehensive series of white papers from Market Connections, new insights are available that will help contractors win more new contracts and enhance customer satisfaction with current government contracts . Be sure to download a copy of this white paper, and learn about how customer satisfaction research validates what you think you know, and helps to uncover brewing issues you may not know about, within government contracts. Read more

Q&A: Darren House, Technologist, UNICOM Government (formerly GTSI), Discusses Commoditization of Federal IT and LPTA Contracts

May 8, 2013

As the government sector is dealing with a new era of budget cuts, we are seeing the rise of LPTA contracts that focus solely on price.  Subsequently, the perception that government IT solutions are commoditized is becoming more prevalent. As such, we need to shift this perception and create more dialogue between industry and government where federal IT will no longer be considered a commodity, but be seen as a true driver of business value. We recently spoke with Darren House, Technologist-Data Center for UNICOM Government (formerly GTSI), who shared these key insights and much more. FedPulse: Tell us about what is going ... Read more

Where’s the Innovation? Fed Workers Not Encouraged to Innovate

May 7, 2013

The foundation for a more effective, modernized government lies in the ability to continually embrace new ideas and innovations that will help advance the mission. As we have seen over the past 17 years, government success has rested firmly on the shoulders of new technologies – from the rise of the dotcom era to post-9/11 national security solutions to today’s data- and cloud-driven government. In addition, with all of us facing more austere times, the right innovations are key to ensuring mission success even when budgets are in peril. So, wouldn’t we expect that government employees are empowered and motivated to be as ... Read more

Monday News Kick Off: Defense Spending Cuts Lowered Job Gains; Gov CIOs Support IT Reform; and Lockheed Celebrates 50 Years in Huntsville

May 6, 2013

Welcome to the Monday news kick-off post from the FedPulse blog.  The fallout of sequestration continues to take effect with the latest jobs report being impacted by defense cuts.  Though as always, there are many new contract wins happening, and the Pentagon is still up-in-the-air regarding furloughs.  Clearly it’s still a confusing and uncertain time for all of us.  Happy Monday! DOD Furlough Decision Expected Soon Defense Secretary Chuck Hagel is expected to reach a decision soon on the number of furlough days DOD employees will have to take – or whether to furlough at all. Federal Media Study Breakfast Thursday, May 16 Gannett Conference Center 8:00-10:00 ... Read more

Market Connections Federal Media and Marketing Study to Showcase Federal IT Budget Increases

May 2, 2013

Knowing where and how to reach senior decision makers at civilian and defense agencies is a vital component to every marketing effort aimed at the federal government. Market Connections’ unique government market research study, the Federal Media and Marketing Study, tracks the media use of federal decision-makers and allows marketers to slice and dice demographic, job function or purchasing data against the actual media usage of government buyers. This study helps marketing and communications professionals targeting the government by: Helping marketers reach government executives in all the right places via print, online, mobile, social or broadcast TV and radio media Identifying where ... Read more

Q&A: Paul Craig, Rolls-Royce President Customer Services – Defense, Discusses Offerings for U.S. Defense Sector and More

May 1, 2013

Although a company not often synonymous with defense contracting, Rolls-Royce powers nearly 2,800 fixed and rotary-wing aircraft currently in service with all branches of the U.S. Armed Forces. The company recently announced that it was awarded a $97.3 million contract from the U.S. Air Force to support its C-130J transport fleet in 2013. The work for this MissionCare™ contract includes logistics and program management support, engineering services, spares and technical data support. Following is an exclusive Q&A with Paul Craig, Rolls-Royce President Customer Services – Defense, who discusses the company’s expertise in the U.S. defense sector, as well as this new U.S. ... Read more

Telephone Vs. Online Surveys: Which is Better?

April 30, 2013

When using market research to gather insights, determining the best survey method can be confusing. Moreover, in today’s austere business climate, it is understandable for businesses to also weigh the affordability of online versus phone surveys. But while the choice between a phone or an online survey is chiefly driven by cost and timing, money should not be the only driving factor. For example, this decision should also be guided by whom you want to survey, and the nature or sensitivity of the topic. Go to the full article — including ... Read more

Monday News Kick Off: Senators Aim to Cancel Sequestration; FAA Furloughs End; Pentagon Awards $225 Million in Contracts; Raytheon Posts Solid Quarter; and Much More

April 29, 2013

Welcome to the Monday news kick-off post from the FedPulse blog.  With many experiencing flight delays because of furloughs, the idea of sequestration is starting to get real:  so much so that the Senate agreed to end the FAA furloughs and several senators actually want to cancel sequestration.  On the other side of the coin, contractors keep winning new contracts and Raytheon is posting solid earnings Happy Monday! Senate Approves Plan To End FAA Furloughs, Tower Closings The Senate unanimously agreed to allow the Federal Aviation Administration (FAA) to shift $253 million from other accounts so it can end furloughs and keep towers ... Read more

Market Connections Hosts Federal Media and Marketing Study Breakfast on May 16

April 25, 2013

The past year has been one of tremendous uncertainty within the federal government. The total impact on procurement policies and agency budgets is still unknown. Understanding how to reach senior decision-makers at civilian and defense agencies will be our greatest challenge in the year ahead. Every dollar assigned to reach federal decision-makers is a precious resource and must be focused now more than ever. Market Connections and Sara Leiman, VP Media Director at TMP Government, are excited to announce the 5th anniversary release of the popular syndicated Federal Media and Marketing Study. Survey responses from more than 3,900 decision-makers will highlight their use ... Read more

Q&A: Kyle Rice, Chief Technology Officer (CTO) of SAIC’s Integrated Systems Group, Discusses New DigitalEdge Offering

April 24, 2013

Earlier this year, SAIC introduced DigitalEdge, a highly unique Big Data software platform capable of real-time, high-volume data ingestion and processing from a variety of complex data sources. In a time when many government agencies, defense and intelligence organizations need actionable data at their fingertips for enhanced decision making, SAIC’s DigitalEdge software seamlessly facilitates this process by processing and analyzing billions of data records per day. We recently spoke with Kyle Rice, Chief Technology Officer (CTO) of SAIC’s Integrated Systems Group, about DigitalEdge and why this type of solution is so valuable for government. FedPulse:  Tell us about the DigitalEdge offering and what ... Read more

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