Blog - (Archived)

Government Contractors, Take a Lesson from Beyoncé on Owning Your Brand

May 21, 2013

Monica Mayk Parham, Marketing Director at Market Connections, Inc. Beyoncé Knowles is everywhere these days. Whether it’s debuting her latest hit via an H&M clothing ad, headlining this year’s Super Bowl or posting on her Facebook and Twitter pages, the entertainment icon owns her brand across all media. Believe it or not, contractors can take a lesson from Beyoncé about controlling their brand and the conversation. “One of the things about Beyoncé’s saturation of every moment of our lives is that she is largely in control of it,” NPR’s Ann Powers stated in a recent piece showcasing Beyoncé’s media campaigns. “ makes her ... Read more

Monday News Kick Off: Contractors Want Sequestration ‘Certainty;’ Pentagon and FBI Furloughs; and SAIC will ‘Hold Its Own’

May 20, 2013

Welcome to the Monday Morning News Kick Off post from the FedPulse blog. Once again, we are confronted with stories about government contractors wanting more ”certainty” when it comes to sequestration.  Compound this with more news of furloughs set for next year, 2014 may turn out to be more challenging than 2012 and 2013 combined. All hope is not lost, though. Last week’s Federal Media and Marketing Study event declared the sky is not falling for contractors serving government, and Harris Corporation and others keep winning new contracts. Happy Monday! DNI Clapper: No Furloughs For Civilian Intel Workers Federal employees at civilian ... Read more

2013 is the Year of Mobility in Government: Study Shows Media Landscape Shifting in Government Sector

May 16, 2013

Market Connections Releases 5th Anniversary Federal Media and Marketing Study In 2013, government executives are embracing mobile solutions, with smartphones and tablets becoming key channels for reading news and information – signaling a major shift in the media landscape where government decision-makers want ubiquitous access to content. In addition, print media still is not dead and marketers need to develop strategies that target a broad range of media channels and formats. Using a variety of dynamic media spread across digital, print and social media is en vogue – it’s all about accessing any type of information, anyplace and at anytime. “The way government ... Read more

Q&A: Pamela Merritt, Federal Marketing Lead for Deloitte, Discusses Value of Targeting Government Decision-Makers

May 15, 2013

We recently spoke with Pamela Merritt, Senior Manager, Federal Marketing Lead for Deloitte, about the importance of effective targeting for a recent positioning campaign aimed at increasing brand awareness—and familiarity–in the federal marketplace. Deloitte is already a well-recognized brand, a global professional services organization where 200,000 professionals serve clients in more than 20 different industry sectors.  Here in the U.S., more than 6,600 dedicated professionals and former government executives provide consulting, risk, financial advisory, and tax services to Federal clients. Effective targeting was critical to helping us make our overall advertising program more impactful – particularly now when there’s increased expectation of ... Read more

Tired of Losing Contracts You Should Have Been Able To Keep?

May 14, 2013

Author:  Dave Glantz, Director of Research Services, Market Connections, Inc. We all know the maxim that it’s far more expensive to get new business than retain existing contracts.  In today’s environment of cutbacks and tighter budgets, it’s more important than ever to not leave the health of your existing accounts to chance, and to do all in your power to protect your contract base. Most companies’ sales and BD teams keep in close touch with their government agency or private sector clients to ensure the relationship and deliverables are on the right track. This is certainly important, but it may not tell ... Read more

Monday News Kick Off: Sequestration ‘Devastates’ Military Readiness; Gov Execs More Productive with Mobile Solutions; and New Federal Media and Marketing Study Launches this Week

May 13, 2013

Welcome to the Monday news kick-off post from the FedPulse blog.  Sequestration news still dominates the news cycle, but there was one shining light: the Pentagon awarded a $900 million contract to 15 companies.  In addition, we have a big week ahead of us with the release of the 2013 Federal Media and Marketing Study.  Happy Monday! DoD Comptroller: Sequestration Devastates U.S. Military Readiness During a Senate hearing last week on Obama’s $9.5 billion military construction budget request for fiscal 2014, Defense Department Comptroller Robert F. Hale said the budget cuts imposed by sequestration are devastating the U.S. armed forces. Lawmaker Tells Commerce ... Read more

New Poll Provides Candid Insights Into Government’s Use of Mobile Solutions

May 10, 2013

A new Market Connections-FierceGovernment IT PulsePoll™ shows that federal employees believe mobile devices make them more productive. 300 federal employees responded to the survey in March and April, with 60 percent of the participants being federal civilian employees.  Seventeen percent work for the Defense Department or a military agency.  Approximately 22 percent are in the legislative branch and about three percent are in the judicial branch. Below are the key findings. Enhanced Productivity More than 80% of government employees agree that a mobile device makes them more productive and is critical to doing their job. Seventy-two percent say they spend more time working while ... Read more

WHITE PAPER: Federal IT Challenges During Times of Austerity

May 9, 2013

With government budget austerity measures going into place, it’s more important than ever to employ technology and innovation to solve problems, optimize efficiency and drive results. Recent government market research from Market Connections shows how agencies will experience considerable transformation as cyber security, big data analytics, mobility, social business and cloud solutions influence government IT and communications in 2013. Be sure to download a copy of this white paper, and learn about the changing landscape of federal IT and how government contractors can leverage these insights to create new offerings that match government’s technology needs. Read more

WHITE PAPER: Contractors Use Customer Satisfaction Research to Win More Contracts

May 8, 2013

Government contractors are using the results of third-party customer satisfaction research to win more recompetes and new contracts, increase competitiveness and achieve growth during austerity and sequestration. As part of a comprehensive series of white papers from Market Connections, new insights are available that will help contractors win more new contracts and enhance customer satisfaction with current government contracts . Be sure to download a copy of this white paper, and learn about how customer satisfaction research validates what you think you know, and helps to uncover brewing issues you may not know about, within government contracts. Read more

Q&A: Darren House, Technologist, UNICOM Government (formerly GTSI), Discusses Commoditization of Federal IT and LPTA Contracts

May 8, 2013

As the government sector is dealing with a new era of budget cuts, we are seeing the rise of LPTA contracts that focus solely on price.  Subsequently, the perception that government IT solutions are commoditized is becoming more prevalent. As such, we need to shift this perception and create more dialogue between industry and government where federal IT will no longer be considered a commodity, but be seen as a true driver of business value. We recently spoke with Darren House, Technologist-Data Center for UNICOM Government (formerly GTSI), who shared these key insights and much more. FedPulse: Tell us about what is going ... Read more


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