Blog - (Archived)

When to Use Qualitative Vs. Quantitative Market Research

April 4, 2013

Whether using a large-scale survey or qualitative research, the right answers to your critical business questions will help you make important business decisions that impact success. The question often arises, “which type of research is right for our organization?” In addition to factors such as deadlines, costs and who to target, it helps to understand whether quantitative surveys or qualitative research, like focus groups or in-depth interviews (IDIs), will provide the right methodology to answer important questions. Misguided research can be a waste of time and resources. Quantitative research, like a telephone or online survey, gathers responses from a statistically valid sample ... Read more

How to Market to Government in Today’s Tougher Times

April 3, 2013

With the budgets decreasing for federal agencies, government contractors are faced with unique marketing challenges.  What is the most effective way to reach potential government customers in ways that will truly influence buying decisions towards positive outcomes? Lisa Dezzutti, President and CEO, Market Connections, Inc., was recent interviewed by Mark Amstower on FedNewsRadio about the how contractors can effectively market their products and services to government in today’s austere times. Ms. Dezzutti discusses cost-effective marketing strategies for small businesses, traditional marketing tactics and how new social networking approaches can help effectively drive lead generation. Click here to listen to the full interview. Read more

Winning Contractor: General Dynamics C4 Systems Brings Innovation and Advanced National Security Communications Solutions

April 3, 2013

From improving communications for U.S. forces through a mobile battlefield network that embeds high-speed intranet into all tactical vehicles to delivering air traffic control radios to the Federal Aviation Administration (FAA) for the past 20 years, General Dynamics C4 Systems delivers communication and information systems and products for enhancing threat and situation awareness. With more than 8,000 employees worldwide, the General Dynamics division provides advanced system integration and products that support soldiers, police officers, agents and others who protect our nation’s citizens. Although we may be operating in a stricter budget climate, General Dynamics C4 Systems is proving that there will always ... Read more

Federal Mobility PulsePoll™

April 2, 2013

ATTENTION FEDERAL EMPLOYEES: How are you using mobile devices in the federal workplace? Please take a few moments to answer five short questions regarding your mobile device usage. PulsePoll™ results now available!   Read more   Read more

Q&A: Bill Franks, Chief Analytics Officer at Teradata, Discusses Big Data Challenges and Opportunities for Government

April 2, 2013

With a focus on providing integrated data warehousing, big data analytics, and business applications that provide actionable business intelligence, Teradata is one of the world’s leading analytic data solutions providers. The company’s mission is to provide organizations with the ability to leverage data for gaining strategic insight, recognizing emerging trends, and enhancing overall decision-making.  With more than 10,000 employees in 42 countries, and serving more than 1,200 customers worldwide, the company is clearly a Big Data leader. We recently spoke with Bill Franks, Chief Analytics Officer for Teradata, who provided us with some key insights into what’s really going on with Big ... Read more

Monday News Kick Off: Obama Averts Government Shutdown; First Female Secret Service Director; SAIC’s Plan to Cut Costs; and DoD Wants Error-Free Proposals

April 1, 2013

Welcome to the Monday news kick-off post from the FedPulse blog.  Today is officially April Fool’s Day.  And while many in our sector may not be feeling too jovial about the state of the economy, there is a shining light.  The Obama administration averted a government shutdown and new contract wins are happing at a fast clip.  What’s going on these days?  Once again, uncertainty is the new certainty when doing business with government.  Happy Monday! Obama Signs Spending Bill, Avoids Government Shutdown Last week, President Obama made it official by signing a temporary spending bill that headed off a government shutdown. First ... Read more

Winning Contractor: Boeing Pushes New Innovations While Helping the Air Force Support Mission Requirements and Save Money

March 28, 2013

As a $33 billion business with 59,000 employees worldwide, Boeing’s Defense, Space & Security division brings innovative approaches to providing manned and unmanned airborne capabilities, intelligence and security systems, communications architectures and extensive large-scale integration expertise. Being the world’s largest defense, space and security businesses specializing in innovative and capabilities-driven customer solutions, there is no shortage of news coming out of the organization – even during the post-sequestration economy. For example, Boeing recently announced that it has shipped its fifth Wideband Global SATCOM (WGS) satellite, which will provide the U.S. Air Force with faster transmission of airborne intelligence, surveillance and reconnaissance imagery. In ... Read more

Sequestration Takes its Toll on Travel and Conference Expenditures

March 27, 2013

NASA fell in line with the Department of Defense by cutting its travel and conference expenditures in 2013, preparing itself for the tolls of sequestration. The agency has not banned travel and conference attendance entirely, allowing employees to focus on regional or “Local Center” events. However, following President Obama’s executive order to promote efficient spending in government agencies, NASA announced in a statement to FCW: NASA has moved aggressively to reduce its conference spending, and over the past calendar year has reduced costs by 30 percent.  In addition, the agency reduced travel costs by $21 million in fiscal year 2012. As we ... Read more

INFOGRAPHIC: Government Events Preferences in 2013

March 26, 2013

It’s no secret that government agencies are limiting event attendance, but for government contractors, all hope is not lost – government employees still see value in attending certain types of events for specific reasons. The new Government Events PulsePoll™ and infographic from Market Connections, Inc. provides an easy guide for making the most of the government events contractors attend and host this year.                               Based on Market Connections’ Government Events PulsePoll™ released in January 2013, government contractors should consider participating in or hosting smaller, more content-specific events closer to home.  Face-to-face educational events that do not focus on trying to sell something, ... Read more

Monday News Kick Off: Welcome to Sequestration Nation; GSA ‘Overcompensated’ After Scandal; Market Research Drives Contractor Success and Much More

March 25, 2013

Welcome to the Monday news kick-off post from the FedPulse blog.  We are now officially living in the “Sequestration Nation,” as budget cuts are starting to impact pretty much every aspect of government.  Though, this sobering news can be countered by new wins for contractors like SAIC and ITT Exelis.  Be sure to read about this and much more in this week’s Monday News Kick Off post.  Happy Monday. Welcome to Sequestration Nation The sequester cuts are beginning to take hold around the country, as highlighted by The Washington Post. Senate Approves 2013 Spending Bill to Keep Government Open Last week, the Senate ... Read more


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