The Elephant in the Room: Will Sequestration Be Highlighted at GEOINT 2012?
October 2, 2012
Next week, the United States Geospatial Intelligence Foundation (USGIF) is hosting its must-attend event for anyone in the Intelligence Community (IC), the GEOINT 2012 Symposium. From keynote speeches by top leaders at the Office of the Director of National Intelligence (ODNI) to the National Geospatial-Intelligence Agency (NGA) to the National Security Agency (NSA) to the unveiling of new industry innovations, this event reinforces that geospatial intelligence is truly the foundation for all other Intelligence disciplines. But, we wonder if the big white elephant in the room will be addressed? Of course, we are talking about sequestration. With GEOINT 2012 happening less than ... Read moreMonday Morning News Kick Off: Romney Slams Sequestration; Obama Urges No Lay Off Warnings for Contractors; BAE Briefs Pentagon to Save Status of Merger; and Top 50 Systems Integrators
October 1, 2012
Welcome to the Monday morning news kick off post from the FedPulse blog. Earlier this spring, the topic of sequestration was merely a minor blip on the radar screen. Fast-forward to today – and with the presidential election one month away – sequestration has reached near ubiquity in the news cycle. As always, we have all the sequestration news you need and much, much more. Happy Monday! Administration Urges Contractors Not to Warn of Layoffs, Despite Defense Cuts The Obama administration has doubled down on its plea to defense contractors not to warn employees about possible layoffs due to looming budget cuts ... Read moreThe 2012 PSC Annual Conference to Highlight the Latest Topics Heading into the Election
September 27, 2012
The Professional Services Council’s (PSC) 2012 PSC Annual Conference is on the horizon, from September 30 – October 2, 2012, at The Greenbrier in White Sulphur Springs, WV. With an anticipated 500 attendees, ranging from CEOs to industry professionals, the conference will discuss critical market trends and industry challenges in the coming year. Follow the insights of our own Lisa Dezzutti and Monica Mayk @mkt_connections as they attend and tweet throughout the event next week. With sequestration and the election looming, public policy, political, business and legal experts will be discussing key policy and budget issues heading into 2013, and beyond. ... Read moreQ&A: Terri Jean-Charles, Government Marketing Manager of Oakwood Worldwide, Discusses Value of Baseline Research for Penetrating Government Market
September 26, 2012
With more than 25,000 locations around the globe, Oakwood Worldwide is the category leader in providing temporary corporate housing under its two brands, Oakwood and ExecuStay, for more than 50 years The organization recently made its foray into the government marketplace. Rather than re-purposing traditional marketing strategies from the corporate arena, Oakwood Worldwide took some bold steps in implementing baseline research to gain a full understanding of the government marketplace. We recently spoke with Terri Jean-Charles, Government Marketing Manager at Oakwood Worldwide, who shared some insights into the value of gaining the right knowledge before exploring business opportunities in this unique government ... Read moreWinning Social Media Strategies by Government Contractors
September 25, 2012
Monica Mayk Parham, Marketing Director, Market Connections, Inc. We all know that social media in the government contracting sector has grown tremendously over the past 4-5 years. Whether to support corporate communications or enhance sales and lead generation, social media is a prime tool for influencing the right decision makers. However, not every contractor is fully realizing the benefits of social media. Budget, human resources and time are often the biggest hurdles for contractors to overcome, often resulting in contractors merely running a Twitter feed that pushes out their press releases. In last year’s Public Sector Social Media Study, half of contractors ... Read moreMonday Morning News Kick Off: Top Dems Urge GOP to Cancel Recess to Address Sequestration; NetApp 20th Anniversary; and Winning Government Social Media Moments
September 24, 2012
Welcome to the Monday morning news kick off post from the FedPulse blog. Sequestration is still the most pressing issue of the day with both Republicans and Democrats sharpening their political knives. In the meantime, contractors are altering their businesses in the face of an uncertain future. We go deep into sequestration this week, but – as always – we also offer a wide range of actionable news you need to start the workweek. Happy Monday! Former Top DoD Officials Skewer Congress Over Sequestration The former defense secretary and former chairman of the Joint Chiefs of Staff had some choice words for ... Read moreGeoEye and DigitalGlobe: When Industry is Stuck Holding the Purse Strings
September 20, 2012
With many industry players making significant investments to support new contract wins, things can go awry when contracts are cut or scaled back due to budget cuts. For example, two years ago the National Geospatial-Intelligence Agency (NGA) awarded the EnhancedView contract to commercial imagery providers GeoEye and DigitalGlobe. The contract totaled a whopping seven billion dollars to provide a critical component of situational awareness for our country. This unprecedented contract was a pivotal moment in the commercial imagery sector where government and industry were fully aligned to help meet mission goals with the most innovative commercial solutions. Fast-forward to today and things have ... Read moreQ&A: John Chaconas, Director of Marketing, Monster Government Solutions Discusses Next-Gen Workforce Management
September 19, 2012
Monster Government Solutions is the premier provider of complete workforce solutions for government and education, and is a division of Monster.com. The company offers workforce management solutions from traditional recruiting and applicant tracking systems and online career/community sites to a client services team that comprises federal human resource subject matter experts, project managers, business analysts and industrial/organizational psychologists. We recently spoke with John Chaconas, Director of Marketing at Monster Government Solutions, who shared some insights into the new horizons of government workforce management. He also discussed with us the value of performing government customer satisfaction and awareness surveys. FedPulse: Tell us about Monster ... Read moreAgencies Can Amp Up Social Media Campaigns with Imagery and Infographics
September 18, 2012
Monica Mayk Parham, Marketing Director, Market Connections, Inc. Social media’s evolution has reached a new phase where visually appealing imagery has become the standard. This can be seen from the rise in popularity of sites Pinterest and Instagram to the integration of smart phone apps that cater to posting and sharing online content. As today’s socially engaged citizens are more influenced by visually appealing content, government agencies can benefit by increasing their use of infographics, imagery and videos — allowing their social media efforts be more impactful and engaging. Tomorrow, the Advanced Learning Institute (ALI) is kicking off its Social Media for Government ... Read moreMonday Morning News Kick Off: White House Says Sequestration is ‘Deeply Destructive;’ BAE and EADS Merger and Other Acquisitions; and Cloud Computing Not So Awesome?
September 17, 2012
Welcome to the Monday morning news kick off post from the FedPulse blog. The White House issues its sequestration report. The House of Representatives passes the Republicans’ sequestration bill. Big-time mergers and acquisitions are happening in the government contractor sector, with major personnel changes happening as well. It’s enough to make one’s head spin. Fortunately, we have provided all the actionable news you need to make sense of these challenging times. Happy Monday! White House Warns that Sequestration Would Be ‘Deeply Destructive’ On Friday, the White House issued its report on sequestration, which ‘would be deeply destructive to national security, domestic ... Read more