Blog - (Archived)

Q&A: Robert Derby of Sage Communications Discusses Why Agencies Like GSA Need Targeted Marketing to Save Taxpayer Dollars

June 13, 2012

As government agencies are continually under the microscope when it comes to the most effective use of taxpayer dollars, it is critical to make sure that all marketing efforts are targeted and offer the most ROI. The editorial team of FedPulse recently connected with Robert Derby, Senior Vice President, Branding and Marketing Communications at Sage Communications, who shared some compelling insights into why government agencies need to use the right tools to ensure that their marketing and communications efforts are targeted and effective. FedPulse: Tell us about Sage Communications. Derby: Sage Communications is a full-service, integrated marketing firm that provides advertising, public relations, ... Read more

Companies Must Create Strategic Communications Campaigns to Reach Government Decision Makers

June 12, 2012

Monica Mayk Parham, Marketing Director, Market Connections, Inc. As the federal market continues to tighten, now more than ever, companies selling to the government must laser-target the right decision makers to compete for contracts and win. With agencies continuing to pull back funds, contractors also have to be more nimble and thoughtful in their efforts to influence those making the purchasing decisions. As Eva Neumann pointed out in her recent Washington Technology commentary, “strategic communications is now a ‘must do’ and no longer a ‘nice to do.’” In addition to differentiating your offerings and messaging from the competition and raising brand awareness, ... Read more

Monday Morning News Kick Off: DoD Freezes Conferences and Associated Travel, Government IT Reform a ‘Shock to the System,” and Microsoft and CSC Secure FAA Cloud Contract

June 11, 2012

Welcome to the Monday morning news kick off post from the FedPulse blog. In our opinion, the best way to ease your transition back into work life on Monday mornings is by arming yourself with knowledge.  Fortunately, we have been kind enough to aggregate all of the government- and contractor-related stories you’ll need to be the smartest professional possible. Happy Monday! VanRoekel: IT Reform ‘a Shock to the System’ U.S. CIO Steven VanRoekel said the 25-point plan to overhaul federal IT has been successful as “a shock to the system,” according to Federal Computer Week. VanRoekel outlines key milestones since the plan’s ... Read more

Five Minutes With … Lisa Dezzutti on Reaching the Federal IT Leader

June 7, 2012

This is a re-posting of a story from the Welz & Weisel blog. View the original post. In this era of Tweets, webinars and hyper-mobility, would you believe that federal agency IT decision-makers can’t get enough of … print articles in industry pubs? And trade shows? Yep. While they also depend greatly upon online content, social media and other digital resources, they still also seek out information in traditional forms, according to the 2012 Federal Media and Marketing Study from Market Connections Inc. So companies seeking IT contracts must execute messaging plans that integrate both “old” and “new” thinking, according to Lisa ... Read more

Are Government Contractors Doing Enough to Differentiate Themselves?

June 7, 2012

Without a doubt, the next 12 to 24 months will be a period where government contractors need to be even more competitive – chasing after fewer and smaller contracting opportunities.  Many are already seeing this as  a particularly challenging time. As the market for winning new contracts and holding on to existing ones becomes more difficult, what are winning government contractors doing to differentiate themselves?   Market Connections will be releasing this year’s Government Contractor Study on June 21st, and some of the findings may be surprising. For example: How crucial is thought leadership marketing? Are companies with higher win rates using more white ... Read more

Agencies Developing More Comprehensive Mobile Strategies and Policies

June 6, 2012

Monica Mayk Parham, Marketing Director, Market Connections, Inc. The rise of mobile technology in the government sector has allowed government employees to be more nimble and effective. Though with increased mobility comes greater challenges for those in charge of implementing mobile applications, such as Roger Baker, CIO at the Department of Veterans Affairs (VA). The proliferation of tablets, smartphones and other mobile applications across various platforms creates data security and management issues for the approximately 280,000 doctors and employees at the VA.  One example, highlighted in AOL Government, was when a group of VA doctors developed their own mobile app without the ... Read more

When Government Agencies Receive High Klout Scores, Does it Really Mean They Have More Clout?

June 5, 2012

Dave Glantz, Director of Research Services, Market Connections, Inc. IBM Center for the Business of Government recently issued a report that provides some very interesting social media insights for federal agencies:  which agencies have the highest Klout rankings. If you are not familiar with Klout, it essentially measures your overall social media influence. For example, when you create content or engage through social networks, Klout will analyze that impact and give you a “Klout Score” anywhere between 1 and 100 – with 100 being the most influential. According to the IBM report, NASA received the out of all other federal agencies with ... Read more

2013 Contractor Outlook Event to Showcase Best Practices of Winning Government Contractors

June 4, 2012

Market Connections will release the results of this year’s National Survey of Federal Government Contractors at a Government Marketing Forum networking event on June 21. This is your opportunity to be among the first to hear the results of the national 2012 Government Contractor Study and the outlook for FY2013. The study results will highlight the best business development and marketing practices of the industry’s leading companies.  A panel of BtoG experts will share their insights into the FY2013 marketplace. The study will include: Government contractor marketing spend and mix Win rates on re-competes and new contracts Capture, bid and the proposal processes of ... Read more

Monday Morning News Kick Off: White House Seeks ‘Bad Ass’ Innovators, Big Data and Government Agencies, NIH iPad App, and the 2013 Contractor Outlook Event

June 4, 2012

Welcome to the Monday morning news kick off post from the FedPulse blog. Monday mornings are as certain as the sun rising and setting.  Each week, we dust ourselves off from the weekend and tackle the opportunities and challenges that lay ahead.  The best way to embrace these challenges is to arm yourself with all the actionable news you need to be the most effective government or contractor professional possible.  Happy Monday! What’s New About Evidence-Based Budgeting? Michael Hardy of FCW provides some key insights into the OMB’s push for more evidence-based budgeting.  Be sure to check out our recent post about ... Read more

OMB’s Push for Evidence-Based Budgeting Reinforces Value of Program Performance Research

May 31, 2012

The Office of Management and Budget (OMB) just issued a memo calling for all federal agencies to submit evidence-based budgets that will prove program performance. According to the memo, “Agencies should demonstrate the use of evidence throughout their Fiscal Year (FY) 2014 budget submissions. Budget submissions also should include a separate section on agencies’ most innovative uses of evidence and evaluation.  Many potential strategies have little immediate cost, and the Budget is more likely to fund requests that demonstrate a commitment to developing and using evidence. The Budget also will allocate limited resources for initiatives to expand the use of evidence.” Clearly ... Read more

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