Blog - (Archived)

Social Media in the Public Sector 2011

April 7, 2012

Market Connections, in collaboration with Strategic Communications Group, presented an overview of findings from the 2011 Public Sector Social Media Study to a full house at the Marriott Tysons Corner on October 18, 2011. The overview includes: Who’s using social media and how among government and contractors Top devices and locations for accessing social media Most popular commercial and government-specific social media sites Top tools used to inform decision-making How organizations are measuring social media ROI Key takeaways and recommendations for government contractors using social media Simply click here to download an overview of the study results. Read more

This Friday, Save Energy and Cut Costs on Power IT Down Day

August 23, 2011

One of the hot topics in federal circles this year is data center consolidation. Seen as a way to control costs and save energy – both admirable goals – consolidation is one of the pillars of the 25-point IT reform plan. As individuals, there are things we too can do to cut costs and control energy. Specifically, we can turn off our office equipment – computers, monitors, printers, etc. – and unplug the wall chargers for our cellphones and tablets at the end of the workday. It might not sound like much, but the ability of individuals to have an impact ... Read more

Market Connections Partners with Strategic Communications Group to Track the Adoption of Social Media in the Public Sector

August 23, 2011

Market Connections will work with social media marketing consultancy Strategic Communications Group on the second edition of a social media study, which will examine the adoption of social media among government agencies and the companies that serve them. “Our research during the past two years has shown steady growth in the use of social media within the government. We’re looking forward to seeing how public sector agencies and employees have adapted their use and perceptions of social media, and how contractors are using social media to reach their target audiences,” said Market Connections President and CEO Lisa Dezzutti. This year’s study is ... Read more

FCW Announces Rising Star Award Winners

August 15, 2011

Market Connections would like to congratulate William “Jay” Huie, husband to Market Connections’ senior research analyst Molly Huie. Jay recently won an FCW 2011 Rising Star Award for his work at eGlobalTech. Read the full article honoring the 25 up-and-coming employees in the public and private sectors who have made an early — and substantive — mark in the government IT community. Read more

B-to-G Marketers Shift Focus to Digital and Social Channels

August 1, 2011

From Direct Marketing News, August 1, 2011 Business-to-government marketers must beware the bulk. Direct mail no longer headlines the b-to-g marketing mix. These days, print performs as a role player, supplementing a more integrated strategy that pivots on digital channels. Even document management company Xerox Corp. has revisited its traditionally direct mail-oriented approach. Read more

B-to-G Marketers Shift Focus to Digital and Social Channels

August 1, 2011

From Direct Marketing News, August 1, 2011 Business-to-government marketers must beware the bulk. Direct mail no longer headlines the b-to-g marketing mix. These days, print performs as a role player, supplementing a more integrated strategy that pivots on digital channels. Even document management company Xerox Corp. has revisited its traditionally direct mail-oriented approach. “It’s no longer the traditional one-dimensional mass production of hard copy direct mail pieces, where we print thousands of them and send them to government and commercial accounts all in one fell swoop,” says Edward Gala, VP of marketing at Xerox. “Today it’s much more about customized, cross-media marketing. ... Read more

Security Concerns an Obstacle to Overcome for Cloud Computing

July 28, 2011

New study finds comfort increases with familiarity for federal agencies Read more

QR Codes: What Are They and How Can You Use them?

July 27, 2011

Those strange white and black boxes are popping up everywhere. What are these pixilated and futuristic icons? They are Quick Response (QR) codes. Marketers use these two-dimensional barcodes, which allow for the inclusion of more information than traditional barcodes, to drive users to websites, micro sites, promotions and special offers. Special barcode readers installed on camera-enabled smart phones can read the codes and immediately load mobile-ready websites, apps, videos or other information. QR codes can help engage users with your brand, products and information—especially when you offer that information on a mobile-enabled website. Initially created by Toyota subsidiary Denso-Wave in 1994, QR ... Read more

Security Concerns Deter Federal Agencies from Moving to the Cloud

July 25, 2011

Security remains the biggest deterrent to US government agencies using cloud computing, according to a survey by Lockheed Martin and its Cyber Security Alliance. From Infosecurity, June 23, 2011 Two-thirds of government IT decision-makers said that security was the most important factor in their evaluations of cloud computing, according to the survey of 196 government IT decision-makers conducted by Market Connections for Lockheed Martin. At the same time, 50% are considering going to the cloud, compared with only 12% in last year’s survey. Government IT decision-makers who are ore familiar with cloud computing are more than twice as likely to trust the security ... Read more

Lockheed Martin Cyber Security Alliance Study Finds Increase in Government Adoption of Cloud Computing, Despite Security Concerns

July 25, 2011

From, Your Defence News, Thursday, Jun 23, 2011 Lockheed Martin (NYSE: LMT) and its Cyber Security Alliance partners today released a study revealing security remains the single biggest concern on the minds of government information technology decision-makers when it comes to cloud computing. Despite these security concerns, 50% are now considering cloud applications for their agencies, versus only 12% a year ago. The study funded by the Lockheed Martin Cyber Security Alliance and conducted by Market Connections, included in-depth interviews and an online survey. Two-thirds of participants cited security as the most important element in their evaluations. At the same time, those more ... Read more

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