B-to-G Marketers Shift Focus to Digital and Social Channels
August 1, 2011
From Direct Marketing News, August 1, 2011 Business-to-government marketers must beware the bulk. Direct mail no longer headlines the b-to-g marketing mix. These days, print performs as a role player, supplementing a more integrated strategy that pivots on digital channels. Even document management company Xerox Corp. has revisited its traditionally direct mail-oriented approach. Read moreB-to-G Marketers Shift Focus to Digital and Social Channels
August 1, 2011
From Direct Marketing News, August 1, 2011 Business-to-government marketers must beware the bulk. Direct mail no longer headlines the b-to-g marketing mix. These days, print performs as a role player, supplementing a more integrated strategy that pivots on digital channels. Even document management company Xerox Corp. has revisited its traditionally direct mail-oriented approach. “It’s no longer the traditional one-dimensional mass production of hard copy direct mail pieces, where we print thousands of them and send them to government and commercial accounts all in one fell swoop,” says Edward Gala, VP of marketing at Xerox. “Today it’s much more about customized, cross-media marketing. ... Read moreSecurity Concerns an Obstacle to Overcome for Cloud Computing
July 28, 2011
New study finds comfort increases with familiarity for federal agencies Read moreQR Codes: What Are They and How Can You Use them?
July 27, 2011
Those strange white and black boxes are popping up everywhere. What are these pixilated and futuristic icons? They are Quick Response (QR) codes. Marketers use these two-dimensional barcodes, which allow for the inclusion of more information than traditional barcodes, to drive users to websites, micro sites, promotions and special offers. Special barcode readers installed on camera-enabled smart phones can read the codes and immediately load mobile-ready websites, apps, videos or other information. QR codes can help engage users with your brand, products and information—especially when you offer that information on a mobile-enabled website. Initially created by Toyota subsidiary Denso-Wave in 1994, QR ... Read moreSecurity Concerns Deter Federal Agencies from Moving to the Cloud
July 25, 2011
Security remains the biggest deterrent to US government agencies using cloud computing, according to a survey by Lockheed Martin and its Cyber Security Alliance. From Infosecurity, June 23, 2011 Two-thirds of government IT decision-makers said that security was the most important factor in their evaluations of cloud computing, according to the survey of 196 government IT decision-makers conducted by Market Connections for Lockheed Martin. At the same time, 50% are considering going to the cloud, compared with only 12% in last year’s survey. Government IT decision-makers who are ore familiar with cloud computing are more than twice as likely to trust the security ... Read moreLockheed Martin Cyber Security Alliance Study Finds Increase in Government Adoption of Cloud Computing, Despite Security Concerns
July 25, 2011
From, Your Defence News, Thursday, Jun 23, 2011 Lockheed Martin (NYSE: LMT) and its Cyber Security Alliance partners today released a study revealing security remains the single biggest concern on the minds of government information technology decision-makers when it comes to cloud computing. Despite these security concerns, 50% are now considering cloud applications for their agencies, versus only 12% a year ago. The study funded by the Lockheed Martin Cyber Security Alliance and conducted by Market Connections, included in-depth interviews and an online survey. Two-thirds of participants cited security as the most important element in their evaluations. At the same time, those more ... Read moreCustom Study Generates Federal Audience Profile
June 27, 2011
To support advertising sales efforts, local news affiliate NBC Washington recognized the need to demonstrate their reach as a key local news and information source for federal decision-makers. After seeing Market Connections’ Federal Media & Marketing Study, they turned to Market Connections for an independent custom study to help them prove to advertisers their position as federal decision-makers’ most-watched and most-trusted network for local news and information. NBC Washington has agreed to make that study available to Market Connections’ clients and followers as an example of how a custom research study can help you learn important information about decision-makers in your ... Read moreCloud Trust Improves Among Government IT Pros
June 23, 2011
Four times more government agencies are considering the cloud this year as compared to 2010, according to a new survey. Security tops their worry list. From Information Week Government, June 23, 2011 Despite persisting concerns about security, four times the number of government agencies are considering cloud computing now than a year ago, according to a new report. Nearly 50% of government IT professionals surveyed in a new study by Lockheed Martin and its Cyber Security Alliance partners said they would trust the cloud for at least some applications, versus 12% a year ago. Lockheed Martin, along with partners in an alliance it formed ... Read moreLockheed Martin and Market Connections Study Finds Increase in Government Adoption of Cloud Computing, Despite Security Concerns
June 22, 2011
IT decision-makers more familiar with cloud computing are more than twice as likely to trust it Media Contacts: Lockheed Martin – Keith Mordoff, 301-240-5706, keith.mordoff@lmco.com Market Connections – Patience Wait, 304-283-7856, patiencew@marketconnectionsinc.com Gaithersburg, Md., June 22, 2011 – Lockheed Martin (NYSE: LMT) and its Cyber Security Alliance partners today released a study revealing security remains the single biggest concern on the minds of government information technology decision-makers when it comes to cloud computing. Despite these security concerns, 50% are now considering cloud applications for their agencies, versus only 12% a year ago. In the study, funded by the Lockheed Martin Cyber Security Alliance and conducted ... Read moreUsing Brand Research to Maximize Sales and Marketing
June 17, 2011
All too often government contractors focus their human and financial resources on business development efforts while unintentionally ignoring the impact that brand perceptions and marketing also make on the bottom line. To maximize opportunities and position in the government market, it is critical to achieve and nurture balance and integration between sales and marketing. Think of your brand as the essential artery that connects these two important functions. All too often government contractors focus their human and financial resources on business development efforts while unintentionally ignoring the impact that brand perceptions and marketing also make on the bottom line. To maximize ... Read more