Blog - (Archived)

Custom Study Generates Federal Audience Profile

June 27, 2011

    To support advertising sales efforts, local news affiliate NBC Washington recognized the need to demonstrate their reach as a key local news and information source for federal decision-makers. After seeing Market Connections’ Federal Media & Marketing Study, they turned to Market Connections for an independent custom study to help them prove to advertisers their position as federal decision-makers’ most-watched and most-trusted network for local news and information. NBC Washington has agreed to make that study available to Market Connections’ clients and followers as an example of how a custom research study can help you learn important information about decision-makers in your ... Read more

Cloud Trust Improves Among Government IT Pros

June 23, 2011

Four times more government agencies are considering the cloud this year as compared to 2010, according to a new survey. Security tops their worry list. From Information Week Government, June 23, 2011 Despite persisting concerns about security, four times the number of government agencies are considering cloud computing now than a year ago, according to a new report. Nearly 50% of government IT professionals surveyed in a new study by Lockheed Martin and its Cyber Security Alliance partners said they would trust the cloud for at least some applications, versus 12% a year ago. Lockheed Martin, along with partners in an alliance it formed ... Read more

Lockheed Martin and Market Connections Study Finds Increase in Government Adoption of Cloud Computing, Despite Security Concerns

June 22, 2011

IT decision-makers more familiar with cloud computing are more than twice as likely to trust it Media Contacts: Lockheed Martin –  Keith Mordoff, 301-240-5706, keith.mordoff@lmco.com Market Connections – Patience Wait, 304-283-7856, patiencew@marketconnectionsinc.com Gaithersburg, Md., June 22, 2011 – Lockheed Martin (NYSE: LMT) and its Cyber Security Alliance partners today released a study revealing security remains the single biggest concern on the minds of government information technology decision-makers when it comes to cloud computing. Despite these security concerns, 50% are now considering cloud applications for their agencies, versus only 12% a year ago. In the study, funded by the Lockheed Martin Cyber Security Alliance and conducted ... Read more

Using Brand Research to Maximize Sales and Marketing

June 17, 2011

All too often government contractors focus their human and financial resources on business development efforts while unintentionally ignoring the impact that brand perceptions and marketing also make on the bottom line. To maximize opportunities and position in the government market, it is critical to achieve and nurture balance and integration between sales and marketing. Think of your brand as the essential artery that connects these two important functions. All too often government contractors focus their human and financial resources on business development efforts while unintentionally ignoring the impact that brand perceptions and marketing also make on the bottom line. To maximize ... Read more

Webinar gives agencies first-hand look at Open Source study

June 16, 2011

Federal agencies are making progress in using open source software (OSS) to transition to cloud computing, but contractors are much further along the learning curve and have valuable lessons they can share. That’s one conclusion from Market Connections’ new study, “The Intersection of Open Source and the Cloud.” Market Connections joined with Lockheed Martin, Eucalyptus Systems and Red Hat to present a webinar on the study May 11. More than 200 people registered for the webinar, the majority of them government IT professionals. Cynthia Poole, the Market Connections research director who led the study, reported that two-thirds of respondents expect the use ... Read more

Getting Secure in the Cloud: How to Meet IT Mandates, Ensure Security and Achieve Cost Savings for Your Agency

June 15, 2011

Brought to you by: June 22, 2011 12:00 PM EDT Join us for a webinar including findings from a new Market Connections study revealing comfort levels, cloud engagement, elements of importance and plans for cloud application migration among government IT decision-makers.  In addition: Understand federal IT decision-makers’ and implementers’ confidence in security and reliability of cloud computing Review case studies of successful secure cloud computing implementation Hear best practices and lessons learned that you can use to develop your own cloud implementation and migration plans Register now!  Read more

Cisco Releases IPv6 Study by Market Connections

June 8, 2011

As part of their participation in World IPv6 Day, Cisco has released a Market Connections study evaluating the readiness of government agencies to transition to the new internet protocol.  Cisco commissioned Market Connections earlier this year to survey 200 IT and network solution decision makers and influencers involved with IPv6. Participants represented more than 20 federal government agencies and all branches of the military. The study revealed: Status of IPv6 transition within federal agencies and departments The main barriers and top challenges for completing IPv6 implementation Perceptions among government IT decision-makers and implementers around the IT and business benefits and impact of transition to IPv6 Key implementation strategies, such as vendor/contractor implementation ... Read more

Government Marketing Forum: Getting the Lowdown on Selling to the Government

May 21, 2011

The businesspeople who attended the Government Marketing Forum’s panel discussion at the Tower Club on Wednesday, May 18, were treated to a lively, candid conversation between the panelists and audience about the necessary first steps to entering the federal space. If your company is considering its first run at getting federal business, Jim Ghiloni, director of business operations for GSA’s Assisted Acquisition Service, warned that getting on a GSA schedule – usually considered the first step – can be “a laborious process.” The purchasing agency “wants to ensure that your price to the government is the best price,” Ghiloni said, as good ... Read more

Lockheed Martin and Market Connections Study Finds Contractors Leading the Way for Government in Open Source Adoption

May 11, 2011

Federal Spending on Open Source Software Expected to Increase Near Term Webinar on the topic TODAY, Wednesday, May 11 at 2 p.m. EDT  CHANTILLY, VA,  May 11, 2011 – Lockheed Martin and Market Connections Inc. today released a joint study on federal agencies’ understanding of open source software (OSS) and the role it can play in moving  government to cloud computing while also influencing policies. One key finding: 69 percent of respondents from government contractors say their organizations are already using OSS, versus just 40 percent of federal agency respondents. Lockheed Martin’s Melvin Greer, Senior Fellow and Chief Strategist, Cloud Computing, noted that ... Read more

GMF Event: How to Get the Most Out of Your Federal Contracts

May 6, 2011

The Government Marketing Forum will be holding an event How to Get the Most Out of Your Federal Contracts on May 18, 2011. Moderator: Chris Dorobek, Founder, DorobekINSIDER Confirmed Panelists: Jim Ghiloni, Director of Business and Acquisition Operations, General Services Administration, Federal Acquisition Services Joanne Woytek, NASA Program Manager and Contract Technical Representative (CoTR) for the NASA SEWP Program Skip Trahern, President, FedStore Register Today. Space Limited Date: May 18, 2011 Time: 6:00PM – 8:00 PM Place: Tower Club 8000 Towers Crescent Dr, #1700 Vienna, VA 22182 Cost: $60.00 prior to May 17: $70 at the door Limited Seating. Register Today! Read more

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