Blog - (Archived)

Webinar gives agencies first-hand look at Open Source study

June 16, 2011

Federal agencies are making progress in using open source software (OSS) to transition to cloud computing, but contractors are much further along the learning curve and have valuable lessons they can share. That’s one conclusion from Market Connections’ new study, “The Intersection of Open Source and the Cloud.” Market Connections joined with Lockheed Martin, Eucalyptus Systems and Red Hat to present a webinar on the study May 11. More than 200 people registered for the webinar, the majority of them government IT professionals. Cynthia Poole, the Market Connections research director who led the study, reported that two-thirds of respondents expect the use ... Read more

Getting Secure in the Cloud: How to Meet IT Mandates, Ensure Security and Achieve Cost Savings for Your Agency

June 15, 2011

Brought to you by: June 22, 2011 12:00 PM EDT Join us for a webinar including findings from a new Market Connections study revealing comfort levels, cloud engagement, elements of importance and plans for cloud application migration among government IT decision-makers.  In addition: Understand federal IT decision-makers’ and implementers’ confidence in security and reliability of cloud computing Review case studies of successful secure cloud computing implementation Hear best practices and lessons learned that you can use to develop your own cloud implementation and migration plans Register now!  Read more

Cisco Releases IPv6 Study by Market Connections

June 8, 2011

As part of their participation in World IPv6 Day, Cisco has released a Market Connections study evaluating the readiness of government agencies to transition to the new internet protocol.  Cisco commissioned Market Connections earlier this year to survey 200 IT and network solution decision makers and influencers involved with IPv6. Participants represented more than 20 federal government agencies and all branches of the military. The study revealed: Status of IPv6 transition within federal agencies and departments The main barriers and top challenges for completing IPv6 implementation Perceptions among government IT decision-makers and implementers around the IT and business benefits and impact of transition to IPv6 Key implementation strategies, such as vendor/contractor implementation ... Read more

Government Marketing Forum: Getting the Lowdown on Selling to the Government

May 21, 2011

The businesspeople who attended the Government Marketing Forum’s panel discussion at the Tower Club on Wednesday, May 18, were treated to a lively, candid conversation between the panelists and audience about the necessary first steps to entering the federal space. If your company is considering its first run at getting federal business, Jim Ghiloni, director of business operations for GSA’s Assisted Acquisition Service, warned that getting on a GSA schedule – usually considered the first step – can be “a laborious process.” The purchasing agency “wants to ensure that your price to the government is the best price,” Ghiloni said, as good ... Read more

Lockheed Martin and Market Connections Study Finds Contractors Leading the Way for Government in Open Source Adoption

May 11, 2011

Federal Spending on Open Source Software Expected to Increase Near Term Webinar on the topic TODAY, Wednesday, May 11 at 2 p.m. EDT  CHANTILLY, VA,  May 11, 2011 – Lockheed Martin and Market Connections Inc. today released a joint study on federal agencies’ understanding of open source software (OSS) and the role it can play in moving  government to cloud computing while also influencing policies. One key finding: 69 percent of respondents from government contractors say their organizations are already using OSS, versus just 40 percent of federal agency respondents. Lockheed Martin’s Melvin Greer, Senior Fellow and Chief Strategist, Cloud Computing, noted that ... Read more

GMF Event: How to Get the Most Out of Your Federal Contracts

May 6, 2011

The Government Marketing Forum will be holding an event How to Get the Most Out of Your Federal Contracts on May 18, 2011. Moderator: Chris Dorobek, Founder, DorobekINSIDER Confirmed Panelists: Jim Ghiloni, Director of Business and Acquisition Operations, General Services Administration, Federal Acquisition Services Joanne Woytek, NASA Program Manager and Contract Technical Representative (CoTR) for the NASA SEWP Program Skip Trahern, President, FedStore Register Today. Space Limited Date: May 18, 2011 Time: 6:00PM – 8:00 PM Place: Tower Club 8000 Towers Crescent Dr, #1700 Vienna, VA 22182 Cost: $60.00 prior to May 17: $70 at the door Limited Seating. Register Today! Read more

The bucks stop without ROI

May 4, 2011

In a tight economy, marketers must prove worth to government buyers From btobonline.com May 2, 2011 – 6:01 am EDT It may be politics as usual in Washington, D.C., but marketing’s a different story. With budget cuts looming, government buyers are more focused on getting a solid return on any investment, and marketers are under increasing pressure to prove they can provide it. At the same time, the media consumption habits of government employees are changing, requiring vendors to adapt quickly to get their messages across successfully. The recent budget debate and near shutdown of the federal government have had a dramatic impact ... Read more

Save the Date: OSS Webinar May 11

April 22, 2011

Webinar May 11, 2011 Economy, Flexibility and Security in IT Deployment : The Intersection of Open Source and the Cloud Mark your calendar now to join Lockheed Martin and Market Connections for a FREE one-hour webinar on how cloud computing and open source software intersect to provide economical, flexible, and secure benefits in IT deployment.  See findings from a recent study from Lockheed Martin and Market Connections tracking the state of open source awareness, understanding and usage in government. Review case studies of federal open source cloud computing success stories. Hear recommendations for adopting open source cloud applications in your organization ... Read more

Media Study Helps Marketers Refine Strategies

April 21, 2011

Survey Shows Increases in Social and Mobile Use Among Federal Executives Social media continues to make inroads in the government space – according to Market Connections’ just-released Federal Media and Marketing Study, this year 46 percent of government consumers of news are allowed to access social media sites at work, compared with 20 percent last year. Useful nuggets of information like this helped Market Connections generate the most interest ever in the annual study. We unveiled the 2011 study at a breakfast March 29 at the Marriott in Tysons Corner to a standing-room-only audience, the largest to ever attend one of our ... Read more

Multi-Sponsor Research Study: Federal Health IT

April 20, 2011

Challenges & Opportunities in Federal Health IT Explore federal agency challenges to implementing or upgrading health IT, and uncover opportunities to support agencies in the current environment. As an alternative to custom research, Market Connections is offering a multi-sponsor study for health IT solution providers serving the federal market. Market Connections will conduct an 8-10 minute telephone survey targeting federal government executives involved in IT policy and planning and federal IT decision-makers and implementers. Read more

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