Blog - (Archived)

Cisco Releases IPv6 Study by Market Connections

June 8, 2011

As part of their participation in World IPv6 Day, Cisco has released a Market Connections study evaluating the readiness of government agencies to transition to the new internet protocol.  Cisco commissioned Market Connections earlier this year to survey 200 IT and network solution decision makers and influencers involved with IPv6. Participants represented more than 20 federal government agencies and all branches of the military. The study revealed: Status of IPv6 transition within federal agencies and departments The main barriers and top challenges for completing IPv6 implementation Perceptions among government IT decision-makers and implementers around the IT and business benefits and impact of transition to IPv6 Key implementation strategies, such as vendor/contractor implementation ... Read more

Government Marketing Forum: Getting the Lowdown on Selling to the Government

May 21, 2011

The businesspeople who attended the Government Marketing Forum’s panel discussion at the Tower Club on Wednesday, May 18, were treated to a lively, candid conversation between the panelists and audience about the necessary first steps to entering the federal space. If your company is considering its first run at getting federal business, Jim Ghiloni, director of business operations for GSA’s Assisted Acquisition Service, warned that getting on a GSA schedule – usually considered the first step – can be “a laborious process.” The purchasing agency “wants to ensure that your price to the government is the best price,” Ghiloni said, as good ... Read more

Lockheed Martin and Market Connections Study Finds Contractors Leading the Way for Government in Open Source Adoption

May 11, 2011

Federal Spending on Open Source Software Expected to Increase Near Term Webinar on the topic TODAY, Wednesday, May 11 at 2 p.m. EDT  CHANTILLY, VA,  May 11, 2011 – Lockheed Martin and Market Connections Inc. today released a joint study on federal agencies’ understanding of open source software (OSS) and the role it can play in moving  government to cloud computing while also influencing policies. One key finding: 69 percent of respondents from government contractors say their organizations are already using OSS, versus just 40 percent of federal agency respondents. Lockheed Martin’s Melvin Greer, Senior Fellow and Chief Strategist, Cloud Computing, noted that ... Read more

GMF Event: How to Get the Most Out of Your Federal Contracts

May 6, 2011

The Government Marketing Forum will be holding an event How to Get the Most Out of Your Federal Contracts on May 18, 2011. Moderator: Chris Dorobek, Founder, DorobekINSIDER Confirmed Panelists: Jim Ghiloni, Director of Business and Acquisition Operations, General Services Administration, Federal Acquisition Services Joanne Woytek, NASA Program Manager and Contract Technical Representative (CoTR) for the NASA SEWP Program Skip Trahern, President, FedStore Register Today. Space Limited Date: May 18, 2011 Time: 6:00PM – 8:00 PM Place: Tower Club 8000 Towers Crescent Dr, #1700 Vienna, VA 22182 Cost: $60.00 prior to May 17: $70 at the door Limited Seating. Register Today! Read more

The bucks stop without ROI

May 4, 2011

In a tight economy, marketers must prove worth to government buyers From May 2, 2011 – 6:01 am EDT It may be politics as usual in Washington, D.C., but marketing’s a different story. With budget cuts looming, government buyers are more focused on getting a solid return on any investment, and marketers are under increasing pressure to prove they can provide it. At the same time, the media consumption habits of government employees are changing, requiring vendors to adapt quickly to get their messages across successfully. The recent budget debate and near shutdown of the federal government have had a dramatic impact ... Read more

Save the Date: OSS Webinar May 11

April 22, 2011

Webinar May 11, 2011 Economy, Flexibility and Security in IT Deployment : The Intersection of Open Source and the Cloud Mark your calendar now to join Lockheed Martin and Market Connections for a FREE one-hour webinar on how cloud computing and open source software intersect to provide economical, flexible, and secure benefits in IT deployment.  See findings from a recent study from Lockheed Martin and Market Connections tracking the state of open source awareness, understanding and usage in government. Review case studies of federal open source cloud computing success stories. Hear recommendations for adopting open source cloud applications in your organization ... Read more

Media Study Helps Marketers Refine Strategies

April 21, 2011

Survey Shows Increases in Social and Mobile Use Among Federal Executives Social media continues to make inroads in the government space – according to Market Connections’ just-released Federal Media and Marketing Study, this year 46 percent of government consumers of news are allowed to access social media sites at work, compared with 20 percent last year. Useful nuggets of information like this helped Market Connections generate the most interest ever in the annual study. We unveiled the 2011 study at a breakfast March 29 at the Marriott in Tysons Corner to a standing-room-only audience, the largest to ever attend one of our ... Read more

Multi-Sponsor Research Study: Federal Health IT

April 20, 2011

Challenges & Opportunities in Federal Health IT Explore federal agency challenges to implementing or upgrading health IT, and uncover opportunities to support agencies in the current environment. As an alternative to custom research, Market Connections is offering a multi-sponsor study for health IT solution providers serving the federal market. Market Connections will conduct an 8-10 minute telephone survey targeting federal government executives involved in IT policy and planning and federal IT decision-makers and implementers. Read more

NVTC Event: Cloud First — What Does it Mean to IT Delivery?

April 20, 2011

Join the Northern Virginia Technology Council (NVTC) Business to Government Committee as federal technology leaders discuss the federal government’s “Cloud First” policy, with topics including: The 25-Point Plan to reform IT management and how industry can take advantage of it The implication to operational efficiency in government and how industry can play a significant and collaborative role in this reform Thursday, April 28 7:30 a.m. – 9:30 a.m. McLean, VA Check out the list of speakers and get more information. Read more

TechAmerica Announces Release of 21st Annual Federal CIO Survey

April 5, 2011

May 4 Event will Focus on Leveraging Innovation to Improve Government Performance The Federal Government has already begun transitioning to a more transparent, open, and innovative environment.   At this year’s TechAmerica Federal CIO Survey Event, the trade association for the technology industry will unveil the results of the 2011 CIO Survey, which identifies key issues and trends emerging this year. The one-day conference featuring GSA Administrators Martha Johnson and Dave McClure, along with DOD CIO Teri Takai, will discuss ways in which the Obama administration and Congress might focus on 21st century challenges and how technology innovation is essential to transforming government. Agenda and registration online at Read more


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