Blog - (Archived)

NVTC Event: Cloud First – What Does it Mean to IT Delivery?

April 4, 2011

Join the Northern Virginia Technology Council (NVTC) Business to Government Committee as federal technology leaders discuss the federal government’s “Cloud First” policy, with topics including: The 25-Point Plan to reform IT management and how industry can take advantage of it The implication to operational efficiency in government and how industry can play a significant and collaborative role in this reform Thursday, April 28 7:30 a.m. – Registration and networking 8:00-9:30 – Panel discussion Patton Boggs 8484 Westpark Dr., McLean, VA Price: Member: $45 Non-Member: $75 Walk-ins will be accepted on a space-available basis: members $55, non-members $85  Moderator Melvin Greer, Senior Fellow, Chief Strategist SOA & Cloud Computing, Lockheed Martin Speakers Mark Day, CTO, OCIO/HUD Dawn Leaf, Deputy ... Read more

Women in Technology Names Lisa Dezzutti Leadership Awards Finalist

April 1, 2011

12th Annual Awards will recognize 46 finalists across 12 categories Chantilly, VA, April 1, 2011 – Lisa Dezzutti, president & CEO of Market Connections, Inc. has been named a finalist for the 12th Annual Women in Technology (WIT) Leadership Awards, which honor leading female professionals working in the Greater Washington D.C. metropolitan area who have exemplified unique vision and talent in the technology industry during the previous year.   Dezzutti has ensured the consistent growth and success of Market Connections, guiding the full-service market research firm in Chantilly, Virginia since its inception in 1996 to its 15th anniversary this year.  She is a seasoned research strategist with over 25 ... Read more

Nearly Half of Feds Use Social Media at Work

March 30, 2011

Survey: 46 percent now allowed to access social media at work, up from 20 percent a year ago From Federal Computer Week March 30, 2011: Nearly half of the senior government employees who responded to a recent survey — 46 percent — are allowed to access social media websites at work, up from 20 percent a year ago, according to the survey released today by Market Connections. The most popular site was Facebook, which was accessed by 54 percent, including 20 percent who visit the site at least once a day. The next most popular sites were … Read the full article Read more

Twice as Many Federal Workers on Facebook

March 30, 2011

Washington Business Journal Questions Ethics of Contractors Connecting with Federal Executives via Social Media From Washington Business Journal, March 30, 2011: A new survey found that the percentage of federal employees allowed to access Facebook and other social networking sites more than doubled compared to last year; for contractors, is this a new opportunity to reach potential customers or to cross ethical boundaries? A survey of 3,000 federal employees released by Chantilly-based Market Connections Inc. found that 46 percent of respondents are allowed to access social networking sites at work, compared to only 20 percent in 2010. In theory, social networks provide a quick and ... Read more

Facebook-using Federal Managers “Surge,” Survey Finds

March 30, 2011

From GovernmentExecutive.com March 29, 2011: More than half the government’s management-level employees use Facebook, and of them, most use it for work, a media marketing survey has found. The 2011 Federal Media and Marketing Study reveals a significant “surge” in the use of social media, and Facebook is leading the rush, said Lisa Dezzutti, president of Market Connections Inc., which conducted the survey. Read the full article. Read more

Market Connections Releases 2011 Federal Media and Marketing Study

March 29, 2011

Market Connections, Inc. Releases 2011 Federal Media and Marketing Study — Chantilly, VA — March 29, 2011. Read more

Government Managers’ Information-grazing Habits Revealed!

March 18, 2011

Lisa Dezzutti shared a preview of the 3rd Annual Federal Media & Marketing Study with Mark Amtower on Federal News Radio. Listen now! Read more

3rd Annual Federal Media & Marketing Study Breakfast Event

March 3, 2011

You’re Invited!  Market Connections and Sara Leiman, VP Media Director at TMP Government, announce the release of this popular study, which combines demographic, job function and purchasing data of senior-level federal civilian and defense executives with their actual media usage. Survey responses from more than 2,600 federal decision makers and influencers highlight their media habits, purchasing behaviors and demographics. Register now! Tuesday, March 29, 2011 8am – 10am EST NEW LOCATION: Tysons Corner Marriott 8028 Leesburg Pike Vienna, VA Cost: $35 for industry, $15 for government  New this year: Expanding use of social and mobile as key communications tools Increasing access to social media sites Top TV news and radio websites in ... Read more

Event: How Does NPR Stay True to its Mission in a Changing Media Landscape?

February 8, 2011

As president of the Mid-Atlantic Chapter of the Marketing Research Association, Market Connections’ own John Kagia is reigniting the organization with the 2011 Speaker Series. It’s not too late to register for this month’s event, featuring NPR’s director of audience insight and research, Lori Kaplan. Sign up now! Space is limited and is filling up quickly.   NPR – Staying True to Our Mission in a Changing Media Landscape Speaker: Lori Kaplan, Director of Audience Insight and Research,  NPR   Date: Thursday, Feb 10, 2011 Time: 6:00 PM – 8:00 PM Location:  NPR Headquarters 635 Massachusetts Avenue, NW Washington, DC 20001   OVERVIEW: National Public Radio (NPR) first went on Air in 1971 with the mission to “to create a more ... Read more

‘Media Snacking’ Contributing to Political Discourse

February 1, 2011

In a recent GovLoop blog post, government communications consultant Aldo Bello shared some of the perils of “media snacking” on short bursts of content that often lack depth or context. Could this be contributing to a lack of civility in political discourse?  He wrote, “…media snacking … I believe, forces one to sample, and … often implies that deeper understanding is out of the question. But I’ve observed an even more disturbing trend, and that is towards the balkanization of information … Increasingly, I hear people talk about the content that they access in a way that is different from the recent past: favoring ... Read more

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