Blog - (Archived)

Big Brother is Blogging: Survey Reveals Federal Adoption of Social Media

August 4, 2010

We want to thank Andy Rudin, who originally wrote this blog post and posted it on the blog, Customer Think. Check out Andy’s blog, The Contrary Domino, for more insights on sales and best practices. The administration is still wiping egg off its face after the social-media fueled Shirley Sherrod debacle. Bureaucrats demonstrated they’re human—whipped into a frenzy by unsubstantiated information to achieve a malevolent goal. But despite the government’s textbook missteps, there is growing sophistication in the government about social media, and more agencies are adopting the tools—something many Federal employees might ... Read more

New Study Explores Social Media in Federal Market

August 3, 2010

Market Connections recently conducted a quantitative online study on the perceptions and use of social media in the federal market. The 2010 Federal Community Social Media Study combines the findings of two surveys – one targeting federal employees and one targeting federal contractors. In upcoming issues of Research IT, we’ll highlight some of the fascinating results, including tools, policies, and reporting structures that contractors are adopting to effectively embrace social media. In fact, contractors are significantly increasing their use of social media as a means of connecting with targeted prospects in the federal government, with 55% of respondents using ... Read more

Cost-Effective Focus Group Venue: Conferences

August 2, 2010

From New York and Rome to Manila and Cape Town, Market Connections has conducted many focus groups on-site at user and association member conferences to help clients explore new product or service concepts, potential marketing strategies, organizational priorities, and more. Indeed, conferences often represent a highly cost effective opportunity for conducting focus groups when companies are in need of qualitative insights from a geographically dispersed target audience. With prospects and customers convened in a central location, conducting research at such conferences reduces normal recruitment, facility rental, and transportation costs typically associated with a focus group program. However, to keep costs down ... Read more

Survey Finds Federal Workers not Leveraging Social Media

July 28, 2010

A Fierce Government IT article covering Market Connections’ July 27, 2010 social media event said, “Even when agencies are using social media–a recent GAO testimony found 22 of 24 major federal agencies maintain a presence on Facebook, Twitter and YouTube–many workers are often unaware of their agency’s Web 2.0 strategy. Only 29 percent of the government workers surveyed said their agencies were using social media, 48 percent said their agencies were not using social media, and 23 percent said they didn’t know whether or not social media was being used. “A lot of the social media that agencies are currently undertaking is outward ... Read more

Survey Tells Two Tales About Feds’ Social Media Use

July 28, 2010

A Federal Computer Week article covering Market Connections’ popular social media event on July 27, 2010 highlighted that while 60 percent of respondents to the study of social media usage among federal employees have embraced social media, the rest either don’t use it or don’t know about it. The article by Alice Lipowicz said, “hose results suggest that agencies are taking advantage of social media primarily for promotion and communications with the public, rather than applying those tools internally with their staffs. Consequently, many employees may not be aware of what their agencies are doing in this sphere.” Read the full article on www.fcw.com. The Federal Community Social ... Read more

Measuring ROI is Greatest Challenge for Contractors

July 28, 2010

On July 27, 2010, Market Connections presented the findings of the 2010 Federal Community Social Media Study to a standing-room-only crowd at the Tower Club in Vienna, VA. Of the findings, Alice Lipowicz of Washington Technology wrote, “Federal contractors have jumped into social media in a big way, but many are finding it difficult to calculate a return on their investment, according to a new survey of 167 federal contractor employees by the research firm Market Connections Inc. “The most popular social media tools among federal contractors are wikis, followed by commercial social networks, followed by blogs. “LinkedIn was cited among the ... Read more

Panelists just confirmed for Social Media Event

July 14, 2010

This morning, we confirmed three panelists who will join us at the July 27 event releasing the findings of the 2010 Federal Community Social Media Study. You may be wondering how this event will differ from many other social media events in and around DC right now. Market Connections will present the results of a research study looking at social media usage among government employees and contractors. You’ll leave with real data to help guide your strategic decision-making! Confirmed Panelists: Michael Donovan – Chief Technologist, Strategic Capabilities, HP Enterprise Services Donovan is responsible for leveraging HP and partner capabilities to meet the needs of ... Read more

Special Event: Social Media in the Federal Community

July 12, 2010

Join us for a networking breakfast event to discuss the findings of Market Connections’ highly anticipated Federal Community Social Media Study. Expert analyst John Kagia will present the study findings, followed by a panel discussion with experts from government and the contracting industry. Market Connections President and CEO Lisa Dezzutti will moderate the panel. Attendees will leave this event with at least three ideas they can implement immediately in the office. Tuesday, July 27, 2010 8:00 a.m. Networking and breakfast 8:30 -10:00 a.m. Presentation of survey findings and panel discussion The Tower Club, Tysons Corner 8000 Towers Crescent Drive Vienna, VA 22182 Attendees will: Take a closer look ... Read more

Best Practices for Researchers: E-mail

July 12, 2010

A recent session at Marketing Research Association’s Annual Meeting highlighted different laws that affect market researchers. A session exploring the possible perils for companies involved in B2B research outlined laws regarding sending communications (telephone, fax, or e-mail), data security, privacy, and trade secrets.  There are several laws regarding sending unsolicited communications via fax and e-mail. They are the Telephone Consumer Protection Act of 1991(TCPA), the CAN-SPAM Act of 2003 and the Junk Fax Prevention Act of 2005 (JFPA). The TCPA and JFPA refer specifically to commercial messages delivered via telephone and fax. The CAN-SPAM Act defines commercial messages this way: In general:  The term ... Read more

Why LinkedIn, Why Now

July 8, 2010

If you’re still on the social media sidelines, it’s time to get into the game In a Washington Technology column on July 6, 2010, Marketing expert and B-to-G consultant Mark Amtower uses Market Connections’ current Social Media Study to make a case for contractors to differentiate themselves with a well-thought-out social media strategy. The current Market Connections Social Media Study indicates rapidly growing acceptance and use of social media tools by both industry and government. Amtower wrote, “Government is lagging behind, but federal agencies have more restrictions for everything. However, the study indicates the growing use of social media by 29 percent ... Read more

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