Blog - (Archived)

Localized Research Critical to International Success

January 10, 2011

Many have heard the horror stories of companies running U.S-developed campaigns internationally without first localizing them to individual markets.  A well-known consumer campaign example is when Pepsi”s “Come alive with the Pepsi Generation” translated into Chinese became “Pepsi brings your ancestors back from the grave.” Of course, before they develop tag lines and ads, companies expanding to new international markets need to have a thorough understanding of the relevant cultural differences and considerations.  How will the products or services likely be received in different geographies?  What is the local competitive landscape?  Should the unique selling proposition be tweaked or changed in different ... Read more

January Event: Understanding and Deploying Cloud Computing in Government

December 22, 2010

Understanding and Deploying Cloud Computing in Government This two-day, in-depth educational program for Government Executives, Managers, Program Managers, and Staff and Industry Partners provides the government and industry information on how to develop and successfully manage a Cloud Computing Federal Program. Registration includes full breakfast and lunch. Instructors: Melvin Greer: Senior Fellow and Chief Strategist, Cloud Computing, author of book on Cloud computing, university professor and industry thought leader contributing to Federal Cloud Computing Initiative Kevin Jackson: Engineering Fellow, Award winning Cloud Computing Blog, Army Cloud Course Details and registration Read more

Scuttlebutt on the New IT Reform Plan

December 15, 2010

What’s the word on the street about the new 25-Point Implementation Plan to Reform Federal Information Technology Management? What are you hearing about how will it affect government IT implementation during the 18-month reform period? More on this topic. Read more

U.S. CIO Says New Plan “will fundamentally change how the government buys and manages IT”

December 15, 2010

U.S. Chief Information Officer Vivek Kundra said last week a new federal IT management plan will “fundamentally change how the government buys and manages IT.” The new 25-Point Implementation Plan to Reform Federal Information Technology Management lays out steps and guidelines designed to increase transparency and deliver more IT results for less time and money. The report summary says, “Individually and together, the 25 actions detailed  will move the government towards the future – more nimble, more cost effective, and more citizen-focused.” (p. 33) With federal IT projects frequently running over budget, behind schedule, or failing to deliver promised functionality, the report aims to lay out ways ... Read more

Market Connections Releases Government Customer Service Study Results

December 2, 2010

Today Market Connections releases the findings of a new study on government Customer Service, which reveals how government professionals rate their agencies’ customer service performance, their perceived challenges and gaps between service priorities and performance and looks at how agencies are using new technology to deliver customer service. In partnership with the Digital Government Institute (DGI), Market Connections collected 130 responses in November 2010 from a mix of customer service professionals working in federal, state and local governments.  Market Connections’ President and CEO Lisa Dezzutti will present the findings this morning during DGI’s annual Government Customer Service Conference and Expo at the Ronald Reagan Building in Washington, DC. Respondents ... Read more

New Study: Government Customer Service

December 1, 2010

Stay tuned! Tomorrow morning, December 2, Market Connections will release the findings of a new study on government customer service, which reveals how government professionals rate their agencies’ customer service performance, their perceived challenges and gaps between service priorities and performance. The study also looks at how agencies are using new technology such as social media and mobile to deliver customer service. Market Connections’ President and CEO Lisa Dezzutti will present the findings on Thursday, December 2 at Digital Government Institute’s annual Government Customer Service Conference and Expo at the Ronald Reagan Building in Washington, DC. For more information or to request a copy of the executive summary, contact Mari Canizales Coach. ... Read more

International B2B Research Best Practices

November 16, 2010

Localized research critical to international success Many have heard the horror stories of companies running U.S-developed campaigns internationally without first localizing them to individual markets. A well-known consumer campaign example is when Pepsi’s “Come alive with the Pepsi Generation” translated into Chinese became “Pepsi brings your ancestors back from the grave.’ Of course, before they develop tag lines and ads, companies expanding to new international markets need to have a thorough understanding of the relevant cultural differences and considerations. How will the products or services likely be received in different geographies? What is the local competitive landscape? Should the unique selling proposition ... Read more

Market Connections’ President Featured in Washington Women’s Weekly

November 10, 2010

This week, Washington Women’s Weekly features Lisa Dezzutti, President and CEO of Marketing Connections, as their “Woman on Top.” In the interview, Dezzutti shares insights for penetrating the government market and growing your own business. She relates success stories from working with clients and key strategies she has employed to get through tough times as a small business owner for the past 15 years. Read the full interview Read more

U.S. Department of Education Awards Market Connections, Inc. Research Support Contract

November 9, 2010

Government market research provider will evaluate customer satisfaction with Federal Student Aid Pubs distribution center Chantilly, VA — November 9, 2010 — Leading government market research firm Market Connections, Inc. today announced receipt of a single award Indefinite Delivery Indefinite Quantity (IDIQ) contract from the U.S. Department of Education’s office of Federal Student Aid (FSA). The five-year contract, a small-business set-aside, allows Market Connections to support FSA and the Department of Education’s evaluation services requirements. As its first task order, Market Connections will evaluate customer satisfaction with the FSA Pubs distribution center, a centralized one-stop publications warehouse serving institutional customers such as ... Read more

Deloitte Event: Closing the Cyber Skills Gap

October 15, 2010

Driving real value with Cyber workforce readiness Federal Personnel: Join Deloitte for an Executive Forum on Cyber Workforce Readiness. Get exclusive insights from the new Deloitte Cyber Workforce Readiness study of federal employees conducted by Market Connections, Inc. As Cybersecurity inextricably links our national security and economic security, government leaders are striving to close the Cyber skills gap through cross-industry partnerships and other innovative approaches.  But is this enough?  Will these programs reduce our risks, drive meaningful results, and make us safer?  Date October 21, 2010 Time 7:45 a.m.–8:30   a.m.   Registration and breakfast 8:30 a.m.–10:30 a.m.   Program Location National Press Club 529 14th Street, NW Washington, DC. 20045 Register Now The U.S. ... Read more

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