Federal Government Contractor Study 2016
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This national study of federal government contractors focuses on top challenges and best practices of contractors with higher win rates, including the most effective marketing and business development activities, strategies to remain competitive and expected changes in budgets, staffing and new business strategies. Market Connections and Salesforce partnered to design the online survey of 200 federal government contractors, fielded in May 2016.
OBJECTIVES:
- Identify best practices of winning government contractors
- Identify challenges of marketing and business development professionals
- Determine actions to remain competitive in the current federal government market
- Measure effectiveness of marketing materials, activities and tools
- Quantify changes in personnel, budgets, tools, teaming and communications among government contractors
Fill out the form below to download the overview.
Fill out the form below to download the overview and infographics.
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Federal Government Contractor Study 2016
YOU WILL LEARN:
- Top challenges faced by business development and marketing professionals in the federal space
- Top strategies for remaining competitive in the federal environment despite budget restrictions, LPTA and increasing regulations
- Most effective marketing, business development and capture activities and tools
[…] Connections recently released a study on the marketing practices of Federal Government Contractors. Here at GovEvents we were excited to see some great feedback on the use and effectiveness of […]