To Develop a Strong Brand Strategy in the Federal Market, Take Steps to Set You Up for Success
February 14, 2019
If the January 2019 Federal Shutdown has revealed anything, it’s that the best laid marketing plans may fall to the wayside in the need to react to changing dynamics of the market. A solid marketing plan focused on brand awareness, strategic outreach, and effective communication tools can handle any fluctuations and bumps in the road. A strong brand perception among your customers can ease anxieties, knowing that solutions exist when budgets and timelines are in turmoil. As part of Market Connections’ ongoing efforts to help its clients, we often tap into the great ideas of other thinkers in the marketplace and ... Read moreTop Innovator: Boeing Reveals New Transonic Wing Design
January 29, 2019
While it may not be in our “wheel” (or in this case, “wing”) house, at Market Connections, we like to acknowledge innovative new technology and design across multiple fields. Which is why the announcement from Boeing definitely made the list of top innovations to be noted in 2019. Earlier this month, Boeing unveiled their Transonic Truss-Based Wing (TTBW), an extremely thin, folding wing, with a wingspan of 170 feet, made possible by a truss that supports its weight. This innovative design allows aircraft to fly more efficiently at higher altitudes. Partnering with the National Aeronautics and Space Administration (NASA) for nearly 10 ... Read moreMergers & Acquisitions: Northrop Grumman Acquires Orbital ATK
June 28, 2018
Company Renamed Northrop Grumman Innovation Systems For those of us in the federal market, news of mergers & acquisitions are steadily becoming the norm. Throughout all mergers, senior leadership faces new challenges to make sure that customers are well informed and satisfied, prospective business partners are clear on roles and responsibilities and the culture and employees of the new combined company are all moving the right direction. In the news this month, the U.S. Federal Trade Commission cleared Northrop Grumman’s purchase of defense and space contractor Orbital ATK, thereby making Orbital ATK Northrop Grumman’s fourth business sector, named Northrop Grumman Innovation Systems. ... Read moreIs Your Brand a Leader in Your Market?
June 21, 2018
Your brand is a critical contributor to the value of your company. If you aren’t leading, you may be falling behind. From overall awareness to specific perceptions, your brand carries the weight of your company’s mission wherever it goes. Both consciously and sub-consciously, your brand is constantly evaluated by your prospects and compared to your competitors. Your brand perception in the market is the floor for the evaluation of all your products and services. Poor, or non-existent, brand perceptions start you in a hole. A brand that leads knows what it wants to be, where it wants to be and ... Read moreCongratulations 2018 NVTC CFO Award Winners
June 12, 2018
Market Connections would like to congratulate Accenture Federal Services’ chief financial officer, Christine Bailey, along with all other nominees and awardees at Northern Virginia Technology Council’s (NVTC) Annual CFO Awards Ceremony held Monday, June 4 in Tysons Corner, Virginia. The 22nd annual NVTC CFO Awards recognize local chief financial officers for outstanding achievement and excellence in promoting the area’s technology community. The winning CFOs are as follows: Christine Bailey, Accenture Federal Services (Division/Group) Jennifer Felix, Vencore (now Perspecta) (Private Company) Adrian Muniz, Logi Analytics (Emerging Growth) Mark Lynch, Appian (Public Company) In addition, to the awardees above, NVTC also honored Todd Headley with the Michael G. Devine ... Read moreStrong Marketing Departments Increase Business and Revenue
June 6, 2018
The days of marketing departments as a hit to the bottom line are a thing of the past. In 2018, marketers provide more value than ever for companies as strong branding and positive customer experiences support long term growth. For those working in the highly competitive federal market, with its unique challenges and regulations, a strong marketing department working closely together with business development is crucial to winning business and should be budgeted for accordingly. In a recent article, “8 Reasons Why Marketing is a Revenue Centre – Not a Cost Centre,” Ramona Janson shares how even through her company’s financial ... Read moreLessons Learned from the Webinar: Taking Advantage of the 2018 Defense Budget Influx
May 30, 2018
Signed into law in February, the Bipartisan Budget Act of 2018 is a two-year agreement that raises the spending caps for both defense and non-defense in FY2018 and FY2019. The increase has been cause for great expectation and speculation in a government contractor community eager for a return to the days of strong and sustained growth. However, not everyone shares that rosy view, with a minority of skeptics wondering, despite the fanfare, if spending will grow at healthy levels, if at all. As is often the case where large sums of promised spending collide with congressional scrutiny, the answer may lie ... Read moreCongratulations to Women in Technology 19th Annual Leadership Award Winners
May 21, 2018
Market Connections would like to congratulate all winners of Women in Technology’s (WiT) annual leadership awards for the unique vision and talent they bring to the industry. The annual awards, presented on Thursday, May 17th, highlight the breadth of talent among women in entrepreneurial, government and corporate roles across the Washington, DC region. As a woman-owned company, Market Connections appreciates the acknowledgement of talented women in the field, many of whom we work with on a day-to-day basis. Lisa Dezzutti, Market Connections’ Chief Executive Officer, founder and former WiT Board Chairperson said of the organization, “I am so proud to be ... Read moreQ&A: Christie Cox, Marketing Director, Unisys Federal Shares the Value of Research to Support Marketing Efforts
May 3, 2018
After completing two recent studies with Market Connections, we reached out Christie Cox, Marketing Director at Unisys Federal to understand how this research is supporting their marketing and sales strategies. Unisys’s offerings include security software and services; digital transformation and workplace services; industry applications and services; and innovative software operating environments for high-intensity enterprise computing. Unisys has always understood that the federal market has unique challenges and needs; from budgetary restrictions to constantly changing federal mandates and requirements; and has been a long time consumer of research in the industry. MC: Can you give us a little background as to why ... Read moreMarket Connections Clients Among Top 40 Finalists Announced for ACT-IAC’s 2018 Igniting Innovation Awards
April 19, 2018
Market Connections would like to congratulate our current and past clients: Booz Allen Hamilton, IBM Global Business Services, Leidos, Microsoft, AT&T and the U.S. Department of Education for their recognition as top innovators and selection as finalists for ACT-IAC’s 2018 Igniting Innovation Awards. Clients and nominated programs include: “We are proud to see companies so familiar to Market Connections on this list,” says Aaron Heffron, Market Connections president. “Our relationships with these organizations have taught us why it is important to be a leader and innovator for whatever market you’re in. These companies set high standards for themselves and it is no ... Read more