Blog - (Archived)

The Increasing Role of Professional Associations in Reaching Federal Audiences

June 18, 2019

Over the past year, Market Connections’ signature studies, including the Federal Media & Marketing Study and the Content Marketing Review, have pointed to a rise in the role of professional associations with federal decision makers. These studies, along with additional surveys we have conducted in the federal market, have concluded that public sector marketers should strongly consider working with professional associations to reach federal, state and local decision makers. To further test our hypothesis, we created a PulsePoll™ specifically asking about the role of associations, with the hope that this data can not only support government contractors’ membership and engagement ... Read more

Educate and Engage Your Government Customer with Your Marketing Content

June 11, 2019

When creating marketing content for a government buyer of products, services or emerging technologies, federal and state and local decision makers want to be educated and not sold to, according to the 2019 Content Marketing Review: Federal & Beyond. Content should help them make informed decisions and have minimal sales messages. Additionally, for state and local decision makers, consider including insight from government thought leaders to help support your message. Regardless of what you are selling, whether they’re simple products (including laptops, desktops, servers), standard IT services (cloud, cybersecurity) or complex emerging technologies (AI, automation, blockchain), respondents prefer research reports and ... Read more

Congratulations to Women in Technology 20th Annual Leadership Award Winners

June 4, 2019

Market Connections would like to congratulate all winners of the 20th annual Women in Technology’s (WIT)  Leadership Awards. Presented on Thursday, May 9th, the awards showcase the outstanding accomplishments and contributions of female leaders in academic, entrepreneurial, government and corporate roles across the Washington, DC technology community. The 2019 winners include:  Corporate: Large-Market Sector – Toni Townes-Whitley, Microsoft Corporate: Mid-Market Sector – Padma Chitrapu, Neustar, Inc. Corporate: Small-Market Sector – Hildi Pineda, AbleVets LLC Rising Star – Allison Farris, Microsoft Small Business/Entrepreneur – Janel Merritt, DigiDoc Inc. dba Public Sector Solutions Groups STEM Leadership – Meg Layton, Symantec Corporation Unsung Hero – Mahwish Hamlani, Accenture Government – Chérie Smith, U.S. Army ... Read more

DGI’s E-Discovery, Records and Information Management Conference Highlights Key Agency and Industry Insights and Concerns

May 31, 2019

Earlier this spring, Market Connections attended the Digital Government Institute (DGI) E-Discovery, Records and Information Management Conference and Expo to better understand the concerns surrounding mandates, requirements and solutions for the federal government and how contractors can support them. Aimed predominantly at government employees, and sponsored by top industry contractors, discussions concentrated on current technology solutions and requirements, policy updates and changes, and examples of successful electronic records and e-discovery programs. This diverse grouping of experts led to rich discourses that highlighted the distinct perspectives of the government, contractor and legal realms. One key challenge pervaded: As the volume of digital information ... Read more

Content Marketing: Be a Partner to Your State & Local Customers

May 22, 2019

Even the largest of states rarely serve a population one-tenth the size of the entire United States. Similarly, state budgets are a fraction the size and scope of the country as a whole. The overall budget for the U.S. Department of Health and Human Services, alone, rivals that of many mid-size cities. Therefore, it is not surprising that state and local decision-makers do not have the same resources as their federal counterparts when it comes to the procurement of IT products, services and emerging technologies. With fewer dollars to spend and fewer people to serve, state and local staffing levels are ... Read more

Should You Include Case Studies in Your Public Sector Marketing?

April 23, 2019

For public sector marketers, case studies provide you the opportunity to demonstrate your past performance while highlighting your expertise and product or service’s unique features. In an arsenal of marketing materials, should you put an emphasis on creating case studies to highlight your products and services to public sector markets? The resounding answer is yes! Results from Market Connections’ most recent study, 2019 Content Marketing Review: Federal & Beyond, demonstrated the value and importance of case studies across federal, state and local decision-makers in informing and educating them about products, technical services and emerging technologies. Ninety-five percent of respondents across both federal ... Read more

Winning Contractor: Congratulations to GDIT for Recent DHA Contract Win

April 16, 2019

Congratulations to our clients and friends at General Dynamics Information Technology (GDIT) for their recent $44M contract win supporting the Defense Health Agency (DHA) through traumatic brain injury (TBI) research.   Continuing Support for Defense and Veterans Brain Injury Center    Since 2014, GDIT has provided research and analysis supporting DHA’s Defense and Veterans Brain Injury Center (DVBIC). The contract win will allow GDIT to continue to conduct research on TBI, diagnostic, treatment, rehabilitation methods and the effect of repetitive exposure to sub-concussive blasts from weapons for the next 18 months. This includes supporting 21 sites, including military treatment facilities, major trauma rehabilitation sites within the Department of Veterans Affairs, U.S. Special Operations Command (SOCOM) and DHA headquarters located ... Read more

Content Marketing: Where Should Your Focus Lie?

April 4, 2019

“Content marketing is the only marketing left.” – Seth Godin In 2008, Seth Godin made this bold statement, and in the decade that followed, in both the corporate world and public sector market, we have watched this statement unfold with an explosion of white papers, infographics, podcasts, sponsored articles, and videos. However, with so much content in the market, it’s hard to break through the noise. What marketers need now, more than ever, is content refinement and an understanding of WHAT the target audience wants, WHERE they are searching for it and HOW much time they want to spend with it. Looking ... Read more

Winning Contractor: Five Contractors Selected for DTRA IT Support Contract Valued at $535M

March 1, 2019

Congratulations to past clients and friends at Booz Allen Hamilton, General Dynamics IT, Leidos, NT Concepts and Science Applications International Corp for being selected for the Defense Threat Reduction Agency’s IT Support contract, potentially a 10-year contract to provide IT services and support valued at $535M. The contract has a five-year base period plus one five-year option at Fort Belvoir in Virginia, as well as other locations worldwide, and is scheduled to conclude in March 2029. Read more

To Develop a Strong Brand Strategy in the Federal Market, Take Steps to Set You Up for Success

February 14, 2019

If the January 2019 Federal Shutdown has revealed anything, it’s that the best laid marketing plans may fall to the wayside in the need to react to changing dynamics of the market. A solid marketing plan focused on brand awareness, strategic outreach, and effective communication tools can handle any fluctuations and bumps in the road. A strong brand perception among your customers can ease anxieties, knowing that solutions exist when budgets and timelines are in turmoil. As part of Market Connections’ ongoing efforts to help its clients, we often tap into the great ideas of other thinkers in the marketplace and ... Read more

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