Exploring or Expanding?
As we fully engage into our 2021 marketing and sales plans, it’s important to know, “are we exploring or expanding?” Many areas in the public sector market have reached a certain level of maturity. Companies now find themselves firmly entrenched in delivering services and products to federal, state, or local agencies. These contracts can provide a sense of security for any business. As a marketer, at this point, what is your next step? Will you be an explorer or an expander?
Where are Your “Competent Judges?”
While hearing from just your customers or prospects is great, the opinions we value most are from “competent judges,” those who have direct experience with both options available to them. By bringing together those individuals with direct experience, you can hear straight from the horse’s mouth as to what worked and what didn’t instead of relying on perceptions, assumptions, or hearsay and get a clear view of where your brand stands.
2020 Federal Media & Marketing Study Single-Audience Reports Now Available
Based on the 2020 FMMS results, we have just released our most popular audience-based reports. Federal marketers focused on key agencies can now purchase a budget-friendly agency resource with specific marketing data to assist with their account-based marketing needs. With so many changes in how we are now marketing to federal audiences, get insights on your customers’ preferences to maximize the ROI on your media spend.
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