July 2020 Newsletter
The Continued Effects of COVID-19 on the Federal Contracting Industry and Your Customer
Refining the Federal Persona
If you want to successfully market a product or service, you need to understand everything you can about who your targeted decision-makers are and what they care about. A way to increase your understanding is the development of marketing personas. Guest blogger Chris Parente from StoryTech Consulting, shares highlights and insights from his recent attendance of Market Connections’ FIT (Federal IT) Personas Study virtual event.
#1 Misconception of Doing Business with the Federal Government
There is no such thing as doing business with the federal government. We do business with people—government decision-makers, federal humans—who all have goals, fears, needs, priorities, and pain points. Guest blogger Kris Brinker, co-founder of Ocean 5 Strategies shares how to use personas for winning strategies in the federal market.
Federal Information Technology (FIT) Personas Study: A Deeper Look Into Your Federal IT Customer
PERSONA BUNDLES NOW AVAILABLE
The FIT Personas Study showcased an overview of the different personas that influence and make decisions for IT products and services at the federal level. Using these results, specific personas were created to help government contractors understand the differences and similarities among each archetype to best inform their marketing and selling strategies. The full bundle of personas including senior executive, procurement, IT tech, program manager and admin/operations (from both civilian/defense agencies) and agency-type bundles (5 personas each) are now available for purchase. Overview and key takeaways are included with the bundles.
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