In The News

Content Marketing: Be a Partner to Your State & Local Customers

May 22, 2019

Even the largest of states rarely serve a population one-tenth the size of the entire United States. Similarly, state budgets are a fraction the size and scope of the country as a whole. The overall budget for the U.S. Department of Health and Human Services, alone, rivals that of many mid-size cities. Therefore, it is not surprising that state and local decision-makers do not have the same resources as their federal counterparts when it comes to the procurement of IT products, services and emerging technologies. With fewer dollars to spend and fewer people to serve, state and local staffing levels are ... Read more

Meet the Team: Laurie Morrow, Vice President, Research Services

May 15, 2019

Laurie Morrow has over 25 years of experience in market research and was Market Connections’ first employee when it was founded in 1997. In addition to her passion for research, Laurie also has a passion for the curly W – that is the Washington Nationals. You can almost always count on her being at spring training each March catching her favorite team prepare for a summer of pitches, swings and home runs for the upcoming season at Nationals Park. With two signed baseballs from Max Scherzer and Stephen Strasburg, a signed third base by Anthony Rendon, a signed baseball bat by Ryan ... Read more

Should You Include Case Studies in Your Public Sector Marketing?

April 23, 2019

For public sector marketers, case studies provide you the opportunity to demonstrate your past performance while highlighting your expertise and product or service’s unique features. In an arsenal of marketing materials, should you put an emphasis on creating case studies to highlight your products and services to public sector markets? The resounding answer is yes! Results from Market Connections’ most recent study, 2019 Content Marketing Review: Federal & Beyond, demonstrated the value and importance of case studies across federal, state and local decision-makers in informing and educating them about products, technical services and emerging technologies. Ninety-five percent of respondents across both federal ... Read more

Winning Contractor: Congratulations to GDIT for Recent DHA Contract Win

April 16, 2019

Congratulations to our clients and friends at General Dynamics Information Technology (GDIT) for their recent $44M contract win supporting the Defense Health Agency (DHA) through traumatic brain injury (TBI) research.   Continuing Support for Defense and Veterans Brain Injury Center    Since 2014, GDIT has provided research and analysis supporting DHA’s Defense and Veterans Brain Injury Center (DVBIC). The contract win will allow GDIT to continue to conduct research on TBI, diagnostic, treatment, rehabilitation methods and the effect of repetitive exposure to sub-concussive blasts from weapons for the next 18 months. This includes supporting 21 sites, including military treatment facilities, major trauma rehabilitation sites within the Department of Veterans Affairs, U.S. Special Operations Command (SOCOM) and DHA headquarters located ... Read more

Content Marketing: Where Should Your Focus Lie?

April 4, 2019

“Content marketing is the only marketing left.” – Seth Godin In 2008, Seth Godin made this bold statement, and in the decade that followed, in both the corporate world and public sector market, we have watched this statement unfold with an explosion of white papers, infographics, podcasts, sponsored articles, and videos. However, with so much content in the market, it’s hard to break through the noise. What marketers need now, more than ever, is content refinement and an understanding of WHAT the target audience wants, WHERE they are searching for it and HOW much time they want to spend with it. Looking ... Read more

Lisa Dezzutti Shares Lessons from Summiting Mt. Kilimanjaro

March 13, 2019

“The greatest danger for most of us is not that our aim is too high, and we miss it, but that it is too low, and we reach it.”   -Michelangelo This quote from Michelangelo is one of my favorites because it sums up what I truly believe – we are each capable of so much more than we realize.  Over the course of my adult life, I have tested this belief multiple times by setting and achieving big goals – from starting my own company, Market Connections, to jumping out of perfectly good airplanes to trekking to the top of Mt. ... Read more

Winning Contractor: Five Contractors Selected for DTRA IT Support Contract Valued at $535M

March 1, 2019

Congratulations to past clients and friends at Booz Allen Hamilton, General Dynamics IT, Leidos, NT Concepts and Science Applications International Corp for being selected for the Defense Threat Reduction Agency’s IT Support contract, potentially a 10-year contract to provide IT services and support valued at $535M. The contract has a five-year base period plus one five-year option at Fort Belvoir in Virginia, as well as other locations worldwide, and is scheduled to conclude in March 2029. Read more

Blurring the Lines: Is Work-Life Integration Affecting Feds and How We Market to Them?

February 28, 2019

Emerging technologies have afforded workers today a different kind of environment. Whether it’s the opportunity to telecommute, flexible schedules, remote offices or shared work spaces, the way we do business has evolved from the traditional 9-5 of days past. Our own studies of the federal workforce have further reinforced this notion. While we have been pointing this out to federal marketers for the past year and a half, it now has a name. A recent article by Inc, has given a title to this blurred line between our work life and our personal life. Instead of a work-life balance, this is ... Read more

PODCAST: Aaron Heffron Joins Government Marketing University’s Podcast on Marketing IT Offerings

February 26, 2019

Marketing IT Offerings: Ensure your messaging is on target with helping government improve performance, customer experience and operational costs. Traditional commercial tactics do not always translate seamlessly into the public sector market. Aligning your message to your customer’s mission needs and outcomes, marketing to multiple agency stakeholders (from technologists to procurement professionals) and transitioning your position from vendor to partner/educator can significantly improve the strength of your marketing and messaging to this niche market. Lou Anne Brossman and Steve Watkins from Government Marketing University interview marketing executives Liz Anthony (ViON Corporation), Aaron Heffron (Market Connections) and Milo Speranzo (Dell EMC) about effectively ... Read more

To Develop a Strong Brand Strategy in the Federal Market, Take Steps to Set You Up for Success

February 14, 2019

If the January 2019 Federal Shutdown has revealed anything, it’s that the best laid marketing plans may fall to the wayside in the need to react to changing dynamics of the market. A solid marketing plan focused on brand awareness, strategic outreach, and effective communication tools can handle any fluctuations and bumps in the road. A strong brand perception among your customers can ease anxieties, knowing that solutions exist when budgets and timelines are in turmoil. As part of Market Connections’ ongoing efforts to help its clients, we often tap into the great ideas of other thinkers in the marketplace and ... Read more

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