April 2021 Newsletter

By Emory Day | April 30, 2021

upcoming events

VIRTUAL EVENT:
2021 Content Marketing Review: Reaching the Public Sector
Thursday, May 20, 2021, 2 PM (ET)

Public sector decision-makers turn to many different thought-leading sources to inform their buying decisions, learn about new technologies, and gauge vendors. It’s important to know what types of marketing assets they find most useful and influential during the buying process, what type of information they should contain, and where they go to find it.

Join us as we share results from our recent nationwide study of FED and SLED decision-makers.

highlights

Content Marketing: Maximize Your Subject Matter Experts

All government marketers understand the importance of including content in their marketing strategy, but winning government contractors make sure that their content contains key features their audience is looking for such as data and research to support their position, product specifications and examples of past performance. Subject matter experts can highlight these features in a way that is easily comprehensible and relatable to your target audience (and, frankly, a little more interesting).

Is Your Company Ready to Respond to a Major Infrastructure Rollout Plan?

Infrastructure investment will happen in the United States. While the size and scope of President Biden’s American Jobs Plan will be debated and discussed, rest assured, large-scale funding will happen. We estimate that over $700B of the proposed infrastructure budget will require the help of the technology community at federal, state and local levels. Will you be ready to be a partner in this effort for the next 5-10 years? How is your company positioned to help build a smart America for 2021 and beyond?

resources

Government Marketing University Membership

A GMarkU membership is more than just access to their courses, tools, and other resources to help you hone your government marketing craft. When you become a member, you become a larger part of a community along with other smart government marketers looking to expand their knowledge, drive career growth and create an amazing network of peers.

LEARN MORE