August 2020 Newsletter

By Emory Day | August 30, 2020

upcoming events

COMPLIMENTARY WEBINAR
How Will the Upcoming Elections Affect Federal Agencies?

Thursday, September 24, 2020
2:00-2:30 PM ET

Elections can often affect how federal agencies plan for the next fiscal year. With 2020 being a presidential election year, how are agencies preparing in a time of uncertainty? What challenges does the lead up to the election create? How will it affect project planning and budgets? What are they doing in anticipation of either a change in administration or continuation of the status quo? Join Market Connections President, Aaron Heffron, as he shares results from our recent survey of federal employees around expectations brought on by the upcoming election. Get a better understanding of challenges your federal customer is facing to provide the support they need.

ON-DEMAND RELEASE
2020 Federal Media & Marketing Study

Thursday, October 29, 2020
9:00 AM ET

In its 12th year, the Federal Media & Marketing Study continues to empower marketers to hone and perfect their strategic marketing campaigns with valuable and reliable data directly from their federal customers. The survey provides key information about the federal audience’s media usage across print, broadcast, social and digital sources. Due to COVID-19, the 2020 study results will be released as an on-demand video and downloadable overview presentation.

Early bird pricing available through Sep 30. Save 20% (a $50 value).

PRE-PURCHASE ON-DEMAND VIDEO & RESULTS

highlights

Federal Marketing in a Post-COVID World: Developing a Plan of Action

We all need to remember, “yes, folks, there will be a federal market after COVID.” Setting aside the debate of when the “after” is a reality, it is not too soon to start thinking about how to position your company to emerge from quarantine stronger and ready for action. You can do this by developing and implementing a marketing plan that accounts for the market realities while it hedges against market uncertainty. From the desk of Market Connections’ President, Aaron Heffron, he shares advice around FOUR marketing areas affected by COVID-19 that should be evaluated.

Using Personas in Creating & Marketing Content for Your Federal IT Customer

The always evolving IT landscape shortens the cycle of Moore’s Law every day, making it critical for the savvy IT product or services contractor to educate federal buyers on a regular basis. Smart federal marketers understand that to increase the likelihood of success, they need to extend this education process to a broader audience of influencers and decision-makers at target agencies. Guest blogger Mark Amtower, of Amtower & Company, provides insights on the benefits of using personas for creating marketing content valuable to federal decision-makers and influencers.

Federal Information Technology (FIT) Personas Study: A Deeper Look Into Your Federal IT Customer

PERSONA BUNDLES NOW AVAILABLE

The FIT Personas Study showcased an overview of the different personas that influence and make decisions for IT products and services at the federal level. Using these results, bundles were created to help contractors understand the differences and similarities among each archetype to best inform their marketing and selling strategies. The full bundle of personas including senior executive, procurement, IT tech, program manager and admin/operations (from both civilian/defense agencies) and agency-type bundles (5 personas each) are now available for purchase. Overview and key takeaways are included with the bundles.

LEARN MORE & PURCHASE

Client Spotlight: SolarWinds Government

In their sixth annual cybersecurity study of the government market, SolarWinds Government’s study examines what agencies perceive as the biggest sources of threats, as well as the consequences of breaches, obstacles to achieving security, and where organizations feel vulnerable. NEW THIS YEAR, SolarWinds examines state, local and education markets in addition to federal agencies.