To Develop a Strong Brand Strategy in the Federal Market, Take Steps to Set You Up for Success

Thursday, February 14th, 2019

If the January 2019 Federal Shutdown has revealed anything, it’s that the best laid marketing plans may fall to the wayside in the need to react to changing dynamics of the market. A solid marketing plan focused on brand awareness, strategic outreach, and effective communication tools can handle any fluctuations and bumps in the road.…Read More

Top Innovator: Boeing Reveals New Transonic Wing Design

Tuesday, January 29th, 2019

While it may not be in our “wheel” (or in this case, “wing”) house, at Market Connections, we like to acknowledge innovative new technology and design across multiple fields. Which is why the announcement from Boeing definitely made the list of top innovations to be noted in 2019. Earlier this month, Boeing unveiled their Transonic…Read More

Elevating Your Reach to Feds on Social Media Platforms:

Tuesday, January 22nd, 2019

Lessons from the Federal Media and Marketing Study Federal government employees are visiting social media sites more frequently than ever before. Across the board, social media use has increased, including upticks in the use of Facebook, LinkedIn, YouTube and Twitter. But the increases in all of these paled in comparison to the millennial darling Instagram-54%…Read More

Government Shutdown: Support for Government Contractors Affected

Monday, January 14th, 2019

We understand many of our clients may be feeling the business implications of the longest-ever partial federal government shutdown in American history. Now on day 24, we understand that concerns are heightening as companies try to figure out how to prepare and respond to this record-breaking shutdown. Federal contractors are essential in helping agencies meet…Read More

Meet the Team: Research Director Dave Glantz Shares His Passion for Tibetan Culture & Art

Wednesday, January 9th, 2019

At Market Connections, we have an amazing team of professionals, all with vast experience in their respective fields. However, what you may not know is that our team members also have some amazing personal stories and accomplishments that are also worthy of sharing! Dave Glantz, our Director of Research Services, conducts qualitative and quantitative research…Read More

Q&A: Federal Media & Marketing Study Co-founders Commemorate Ten Years of FMMS and Its Impact on Federal Marketers

Thursday, December 20th, 2018

Federal marketers understand that when it comes to their budgets, every dollar is a precious resource, and having a strong strategy in place is essential. With that in mind, ten years ago, Market Connections and Sara Leiman launched the annual Federal Media and Marketing Study (FMMS) to help federal marketers hone in and perfect their campaigns using solid third-party…Read More

Federal Audiences Rank Among Top Digital Sites

Tuesday, December 11th, 2018

In the past, we have shared some interesting insights from our Federal Media & Marketing Study. We highlighted how federal employees respond to targeted advertising across websites and social media sites visited for personal reasons. We also discussed the confidence levels they have in the news reported from different sources. But year after year, what…Read More

Where Should You Leverage Your Federal Advertising Dollars?

Tuesday, November 20th, 2018

As federal marketers, we sometimes forget that our audience are not just federal decision makers and influencers, but regular people who watch the same TV shows, visit the same social media sites, visit the same websites and have the same media habits as the rest of us. Feds are people too! With that in mind,…Read More

Do Federal Workers Believe What They Read, Hear or Watch?

Thursday, October 18th, 2018

Variations of Confidence in News Reported by Media: A Federal Media & Marketing Study Preview   The federal workforce may be as polarized in their views of the media as the general population. Last year, the Federal Media & Marketing Study asked federal workers how they felt about “fake news.” Two-thirds said recent commentary about “fake…Read More

Are You a Leader or Follower in the Federal Market? Winners Differentiate Themselves from the Pack

Thursday, October 4th, 2018

At last week’s Market Chat Live! event by Government Marketing University, Connie Sayers, President of Government Executive Media Group provided some keen insights and best practices around account-based marketing in the public-sector market. One recommendation around ABM: in order to differentiate yourself from other contractors, create key messaging geared to specific agencies you are targeting.…Read More

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