Blog
Exploring or Expanding?
Tuesday, February 9th, 2021From the Desk of Aaron Heffron, President, Market Connections, Inc. As we fully engage into our 2021 marketing and sales plans, it’s important to know, “are we exploring or expanding?” As we have written about in the past, many areas in the public sector market have reached a certain level of maturity. Many companies now…
Top Five Takeaways from GAIN 2020
Tuesday, December 15th, 2020In its fifth year, Government Marketing University’s GAIN conference pulled together federal marketers, C-level executives at federal agencies, and mainstream marketing experts to share best practices, insights, tools and advice in an effort to educate federal marketers. We pulled together five key takeaways from this year’s virtual conference to share with you. 1. Do your…
VIDEO Q&A with Sarah Kemple of Booz Allen Hamilton
Thursday, December 3rd, 2020On Using the Federal Media & Marketing Study Dashboard for Strategy Development In order to understand how federal marketers are using data from the Federal Media & Marketing Study (FMMS) dashboard first-hand, Market Connections president, Aaron Heffron recently reached out to Sarah Kemple, Director of Brand at Booz Allen Hamilton, a long-time FMMS user, on…
Agency-Based Marketing: Targeting Your Customer on a Deeper Level
Wednesday, October 21st, 2020In our last blog post, Should You Reconsider Your 2021 Federal Media Strategy in Light of COVID?, we touched on how to use agency-based marketing (ABM) for media purchasing when space in general federal publications are limited. Federal marketers are oftentimes challenged with tight budgets and high expectations to produce strong ROIs. Simply, they are…
Should You Reconsider Your 2021 Federal Media Strategy in Light of COVID?
Friday, October 9th, 2020As we begin a new federal new year and the final quarter of the calendar year, many federal marketers are looking at their 2021 federal media strategy and wondering whether tried and true methods will still work in the current environment. This past year, due to forced changes in other areas of federal marketing (i.e.…
Winning Contractor: Verizon Wins Multiple DOL Task-Order Awards Totaling $805.9M Under Mega EIS Contract
Thursday, October 1st, 2020Congratulations to our friends at Verizon for their multi-award win under the Department of Labor’s $50B Enterprise Infrastructure Solutions (EIS) contract to provide telecommunications and information technology support services. Transitioning from the Networx contract vehicle that has been in place with the GSA since 2007, the 15-year EIS contract is the GSA’s premiere telecommunications contract. Under…
GAIN 2020
Thursday, October 1st, 2020Brought to you by Market Connections’ strategic partner, Government Marketing University, GAIN 2020 is the premier government marketing conference where you will learn along with the brightest minds in the government marketing community. This year’s conference will be virtual over the course of four days in November with two-hour segments each day focused on the…
A Decline in Trust and Confidence:
Wednesday, September 23rd, 2020Insights Pulled from a Sneak Peek of the 2020 Federal Media & Marketing Study From the desk of Laurie Morrow, Vice President of Research Strategy, Market Connections Inc. Over the twelve years my team has conducted the Federal Media & Marketing Study, we have looked at how federal audiences are engaging with different media properties…
Elections 2020: What You Need to Know to Support Your Federal Client
Thursday, September 17th, 2020Unbelievably, we are less than 50 days away from this year’s elections. Like in many other big election years, our clients always ask us the same question, “How do you think the elections will affect the federal market?” We believe there are two parts to that question. The immediate one that comes to people’s minds…
Marketing Tips for End of Year Spending
Thursday, September 10th, 2020As we approach the end of the fiscal year, the discussion turns toward agency end-of-year spending. Should federal marketers and sales assume selling for the year is done and look toward 2021, or should they implement a final surge campaign with the hopes of capturing any last-minute spending from unspent budgets? According to Lou Anne…