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Let’s Talk Price: How Much Does Research Cost?

One of the most frequently asked questions we get at Market Connections is “how much does custom research cost?” That’s like walking into a car dealership and asking, “how much does a new car cost?” Before answering either question, several factors need to be considered. In our car analogy, you need to answer questions about…

GAIN 2021

Brought to you by Market Connections’ strategic partner, Government Marketing University, GAIN 2021 is the premier government marketing conference where you will learn along with the brightest minds in the government marketing community. GAIN 2021 will have all the hottest content and speakers to ensure you’re “In the Know”. Hear the latest tips and techniques…

Meet the Team: Mari Canizales Coache, Manager, Marketing & Client Services

As we celebrate Hispanic Heritage Month, we want to highlight our Manager of Marketing and Client Services, Mari Canizales Coache. Mari has been with Market Connections since 2015, where she focuses on the brand and messaging of the company and supports the team by sharing her marketing perspective in the development of surveys and marketing…

Where Will We Land? Le Chatelier’s Principle Applied to Federal Marketing

In the late 1800s French chemist Henry Louis Le Chatelier described a system of shocks and counter-shocks that eventually settles into an equilibrium at a level that is neither where it started nor where it might eventually go. This idea, that any stable system encountering external forces pushing back and forth to establish a new…

Three Questions to Consider in B2G Marketing: Who? What? Where?

B2G marketers often reach out to us for data and insights on how to strengthen their business proposition, get in front of their customers and help their sales team with lead generation. As a market research company, we conduct interviews, focus groups and surveys to help our government contracting customers refine their strategies for a…

The Evolution of News Consumption and Why It Matters to Marketers

FEDERAL MARKETERS MUST STAY ABREAST TO REACH TARGET AUDIENCES It’s no surprise to anyone that the way we are seeking and receiving news has been changing and evolving. Gone are the days of starting your morning off with a coffee and newspaper, listening to news radio on the way to work or waiting for the…

Top Five Tips to Capture a Piece of Federal End-of-year Spending

Many of our federal contractor clients rely on a heavy push in the final quarter of the federal fiscal year to take advantage of the mad dash by agency procurement teams to allocate end-of-year budget dollars. While “use it or lose it” may not be what it once was, because of the pandemic, many contracting…

Federal Audiences Rely On Research and White Papers

According to GovExec’s Leading Brands and Market Connections’ Content Marketing Review Our friends at GovExec recently released their report, Leading Brands in Government 2021, highlighting those companies who are navigating the federal market space. The study tracks brand sentiment and associations in the public sector including federal, defense, state and local. First and foremost, we…

VIDEO Q&A with Stephanie Geiger of Government Marketing University

On Tailoring Content Marketing to Target Agencies Following the Content Marketing Review release, we reached out to our strategic partner, Government Marketing University’s expert COO and co-founder, Stephanie Geiger to share some tactical advice for content creation for government marketers looking to reach audiences with agency-based marketing. Watch the interview video or read the Q&A…

Content Marketing: Reaching the Public Sector with Webinars

The 2021 Content Marketing Review: Reaching the Public Sector confirms what we all knew: over the past 18 months, the public sector is spending more time with webinars than other types of content. Over one-third of public sector IT decision makers are spending more time with webinars than ever before. This is no surprise during…

Content Marketing: The Importance of Websites and SEO

Your website is still among the best ways to deliver content to your customers. Who says? Nearly 70% of federal IT decision-makers, according to Market Connections polling (Source: Content Marketing Review: Federal & Beyond). However, you still need to drive traffic, and search engines are the traffic cops. Are you investing in making your public-sector…