Blog

Winning Contractor: Congratulations to GDIT for Recent DHA Contract Win

Tuesday, April 16th, 2019

Congratulations to our clients and friends at General Dynamics Information Technology (GDIT) for their recent $44M contract win supporting the Defense Health Agency (DHA) through traumatic brain injury (TBI) research.   Continuing Support for Defense and Veterans Brain Injury Center    Since 2014, GDIT has provided research and analysis supporting DHA’s Defense and Veterans Brain Injury Center (DVBIC). The contract…Read More

Content Marketing: Where Should Your Focus Lie?

Thursday, April 4th, 2019

“Content marketing is the only marketing left.” – Seth Godin In 2008, Seth Godin made this bold statement, and in the decade that followed, in both the corporate world and public sector market, we have watched this statement unfold with an explosion of white papers, infographics, podcasts, sponsored articles, and videos. However, with so much…Read More

Lisa Dezzutti Shares Lessons from Summiting Mt. Kilimanjaro

Wednesday, March 13th, 2019

“The greatest danger for most of us is not that our aim is too high, and we miss it, but that it is too low, and we reach it.”   -Michelangelo This quote from Michelangelo is one of my favorites because it sums up what I truly believe – we are each capable of so much…Read More

Winning Contractor: Five Contractors Selected for DTRA IT Support Contract Valued at $535M

Friday, March 1st, 2019

Congratulations to past clients and friends at Booz Allen Hamilton, General Dynamics IT, Leidos, NT Concepts and Science Applications International Corp for being selected for the Defense Threat Reduction Agency’s IT Support contract, potentially a 10-year contract to provide IT services and support valued at $535M. The contract has a five-year base period plus one…Read More

Blurring the Lines: Is Work-Life Integration Affecting Feds and How We Market to Them?

Thursday, February 28th, 2019

Emerging technologies have afforded workers today a different kind of environment. Whether it’s the opportunity to telecommute, flexible schedules, remote offices or shared work spaces, the way we do business has evolved from the traditional 9-5 of days past. Our own studies of the federal workforce have further reinforced this notion. While we have been…Read More

PODCAST: Aaron Heffron Joins Government Marketing University’s Podcast on Marketing IT Offerings

Tuesday, February 26th, 2019

Marketing IT Offerings: Ensure your messaging is on target with helping government improve performance, customer experience and operational costs. Traditional commercial tactics do not always translate seamlessly into the public sector market. Aligning your message to your customer’s mission needs and outcomes, marketing to multiple agency stakeholders (from technologists to procurement professionals) and transitioning your…Read More

To Develop a Strong Brand Strategy in the Federal Market, Take Steps to Set You Up for Success

Thursday, February 14th, 2019

If the January 2019 Federal Shutdown has revealed anything, it’s that the best laid marketing plans may fall to the wayside in the need to react to changing dynamics of the market. A solid marketing plan focused on brand awareness, strategic outreach, and effective communication tools can handle any fluctuations and bumps in the road.…Read More

Top Innovator: Boeing Reveals New Transonic Wing Design

Tuesday, January 29th, 2019

While it may not be in our “wheel” (or in this case, “wing”) house, at Market Connections, we like to acknowledge innovative new technology and design across multiple fields. Which is why the announcement from Boeing definitely made the list of top innovations to be noted in 2019. Earlier this month, Boeing unveiled their Transonic…Read More

Elevating Your Reach to Feds on Social Media Platforms:

Tuesday, January 22nd, 2019

Lessons from the Federal Media and Marketing Study Federal government employees are visiting social media sites more frequently than ever before. Across the board, social media use has increased, including upticks in the use of Facebook, LinkedIn, YouTube and Twitter. But the increases in all of these paled in comparison to the millennial darling Instagram-54%…Read More

Government Shutdown: Support for Government Contractors Affected

Monday, January 14th, 2019

We understand many of our clients may be feeling the business implications of the longest-ever partial federal government shutdown in American history. Now on day 24, we understand that concerns are heightening as companies try to figure out how to prepare and respond to this record-breaking shutdown. Federal contractors are essential in helping agencies meet…Read More

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