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DoD Sends CMMC Rule to White House for Review
Thursday, August 10th, 2023The Department of Defense (DoD) has taken a major step forward in its efforts to protect the United States’ defense supply chain by sending the proposed rule for the Cybersecurity Maturity Model Certification (CMMC) to the White House for review. The Office of Information and Regulatory Affairs at the Office of Management and Budget will now begin its review process.
Are you Creating Customer Advocates?
Monday, August 28th, 2023Jonathan Sanders, Director, Research, GovExec For any public sector company, there are many ways to measure success. Whether it is winning a recompete, successfully branding after a merger, or diving headfirst into a new agency and winning a contract, the constant growth of the public sector marketplace offers new ways to win and remain competitive. …
What Happened at the Content Marketing Review?
Monday, August 7th, 2023On Thursday, June 29th, 2023, Market Connections hosted the Content Marketing Review, part of the Marketing for the Public Sector (M4PS) studies. It wasn’t just about the delicious breakfast and networking with a room full of extremely knowledgeable and talented marketers specializing in the federal, state, and local markets. It was about actionable data that…
B2G Marketing on a Budget
Monday, August 7th, 2023B2G marketers: this article is part 4 of a 4-part series recapping the June 2023 Content Marketing Review. B2G Marketing on a budget… we’ve all been there. Most of us live there permanently. At the Content Marketing Review, Susan Rose, Senior Director of Insights and Content, GovExec and Monica Mayk, Head of Marketing, U.S. Public…
Public Sector Events and Webinars
Monday, August 7th, 2023B2G marketers: this article is part 3 of a 4-part series recapping the June 2023 Content Marketing Review. Public Sector events are traditionally a high-value tactic. Is that still true? Travis Wolfe, Director of Event Operations and Business Development at GovExec and Stephen Ellis, Director of Public Sector Marketing at Palo Alto Networks spoke about…
Creating Impactful B2G Content
Monday, August 7th, 2023B2G content marketers: this article is part 2 of a 4-part series recapping the June 2023 Content Marketing Review. Content is King. But it’s only an effective ruler if it resonates with the audience. B2G content marketing experts Susan Rose, Senior Director of Insights and Content, GovExec and Camille Tuutti, CEO and Founder of Tuutti…
Marketing The Funnel and Delivering the Right Content at the Right Time
Monday, August 7th, 2023B2G marketers: this article is part 1 of a 4-part series recapping the June 2023 Content Marketing Review. At the Content Marketing Review, B2G marketing experts Anna Pettyjohn, Senior Vice President of Marketing, GovExec and Lisa Sherwin Wulf, Founder and Marketing Consultant, LSW Marketing spoke about marketing the funnel and delivering the right content at…
How Much Does Custom Research Cost?
Wednesday, July 26th, 2023When considering third-party custom research, one of the most frequently asked questions is, “How much does it cost?” There are a few factors that go into the price. The custom research process addresses unique client objectives and involves a consultative approach, creating a customized research design, data collection, analysis and reporting. Talented, capable, and highly…
The Way Ahead: Meeting the Quantum Computing Cybersecurity Preparedness Act
Monday, June 26th, 2023By Jonathan Sanders, Director, Research, GovExec In response to the growing concern about the threat quantum computing poses to cybersecurity, President Biden signed the Quantum Computing Cybersecurity Preparedness Act in December 2022. The act encourages “federal government agencies to adopt technology that will protect against quantum computing attacks,” an emerging technology rapidly gaining steam in…
Top 5 Reasons to Attend the M4PS Content Marketing Event
Thursday, June 1st, 2023Top five reasons to attend the exclusive M4PS (Content Marketing) information session and networking event, happening on 6/29.