Early Bird Registration NOW OPEN!
2019 Federal Media & Marketing Study (FMMS)
Thursday, October 31, 8:30-11:30 AM EST
Join Market Connections for the 11th annual Federal Media & Marketing Study. For over a decade, this comprehensive study has helped federal marketers develop the right strategies to reach mid- to senior-level federal decision-makers by providing them key data about their purchasing and media habits. In addition to the yearly results of overall top online, print, radio and tv outlets we normally gather; we’ll also share new federal marketing trends and technologies to watch out for, and drill down to a day in the life of a federal decision-maker, asking questions to better understand their media and marketing adoption as well as the barriers preventing access. Purchase tickets or a table before August 30 to take advantage of early bird pricing!
Helping Your Federal Buyer Go Against Convention
As marketers, we are often tasked with the difficult goal of changing deep-seated opinions among our target audiences with our marketing and PR efforts. Do you ever ask yourself, “Why is it so hard to change an entrenched opinion or perception?” To change the opinion of your customer, you can’t focus on only the final decision-maker; you need to explore the differences in opinion among all influencers within an organization.
Educate Your Government Buyer with Research-Based Thought Leadership Content
Government technology influencers and buyers need content that will help them make informed decisions and often seek information from third-party experts such as professional associations and industry vendors to help educate them. When incorporated into a multi-faceted marketing campaign, B2G marketers can see a strong ROI from research-based thought leadership content.
Calling All B2G Marketers: Take Our Survey!
Together with Government Marketing University, we’re conducting a study about the salary and responsibilities of marketers reaching government audiences. The survey only takes a couple of minutes to complete and all responses are guaranteed to be anonymous. Help us learn more about your work and enter to win a complimentary pass to GMarkU’s GAIN 2019 Conference!
|TAKE THE SURVEY|
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