May 2020 Newsletter

By Emory Day | May 29, 2020

upcoming events

Federal IT (FIT) Personas Study: A Deeper Look Into Your Federal IT Customer
June 11, 2020, 2 PM ET

The FIT Personas Study will showcase an overview of the different personas that influence and make decisions for IT products and services at the federal level. These results will help government contractors understand what makes your customer tick on both a personal and professional level and provide you key insights to support your marketing strategy targeted specifically to each archetype. (This is a virtual event.)

Daily IDEATION Government Marketing Conference Calls

Our partner Government Marketing University, brings together a group of government marketers Tuesday through Thursday mornings at 9 AM ET to discuss innovative ideas and strategies for marketing during the current pandemic. All are welcome!

highlights

Federal Personas: Beyond the C-level Suite

The chief executive is not the only federal persona at the agency you should rely on if you want to influence product or service decision-making. While one can say “yes,” many who participate and influence an agency’s product and/or vendor selection process can say “no”. In addition to executives, a range of personas from end users to procurement specialists play a key role in decision-making. Is your marketing strategy taking them into consideration?

Federal IT Contractors: You Made Federal Telework Possible

Thanks to recent IT modernization efforts performed by federal IT contractors, many agencies had the technology in place to handle telework requirements needed in response to the 2020 health crisis, but there is still work to be done. While most agencies had the infrastructure and technology to support telework, there were still cultural hurdles to overcome in order for agencies to feel comfortable with having a majority of their staff working from home.

Latest Research Highlight
How Has Covid-19 Affected Your Federal Customer

How has COVID-19 affected your federal customer Check out the latest results from our survey of federal decision-makers, asking how COVID-19 has affected them, their agency and their work environment. How has COVID-19 impacted their work-related activities and priorities and how can contractors continue to support them? What trends do they foresee will stay post-COVID? Gain better insights to strategize your short- and mid-range planning.