Newsletters

January 2021 Newsletter

January 31, 2021

upcoming events WEBINAR:How are Federal Agencies Responding to Recent Cyber-Attacks? Wednesday, March 3, 2021, 1:30 PM (ET) With the news being dominated by stories of cyber breaches and attacks, we asked federal IT decision makers to what extent these cyber-attacks have affected their agencies. What are some actions they are taking in response to recent events? How will this affect future contracts and requirements? Join Market Connections and ATARC on March 3 at 1:30 PM (ET) to learn more about how federal agencies are responding to these challenges and how you can support them. REGISTER NOW highlights 2020 Federal Media…

Read more

December 2020 Newsletter

December 29, 2020

upcoming events ON-DEMAND RELEASE2020 Federal Media & Marketing Study NOW AVAILABLE ONLINE In its 12th year, the Federal Media & Marketing Study continues to empower marketers to hone and perfect their strategic marketing campaigns with valuable and reliable data directly from their federal customers. The survey provides key information about the federal audience’s media usage across print, broadcast, social and digital sources. Purchase the on-demand video and results presentation. ON-DEMAND VIDEO & PRESENTATION highlights Video Q&A with Sarah Kemple of Booz Allen Hamilton In order to understand how companies can use data from the Federal Media & Marketing Study (FMMS)…

Read more

October 2020 Newsletter

October 30, 2020

upcoming events ON-DEMAND RELEASE2020 Federal Media & Marketing Study NOW AVAILABLE ONLINE!Purchase now and register for upcoming small group discussions In its 12th year, the Federal Media & Marketing Study continues to empower marketers to hone and perfect their strategic marketing campaigns with valuable and reliable data directly from their federal customers. The survey provides key information about the federal audience’s media usage across print, broadcast, social and digital sources. Purchase the on-demand video and presentation to join our follow-up small group discussions & networking on Nov 10-15 (various days/times available). ON-DEMAND VIDEO & PRESENTATION THE GAIN CONFERENCEVirtual EventNovember 10…

Read more

September 2020 Newsletter

September 30, 2020

upcoming events WEBINAR:How Will the Upcoming Election Affect Federal Agencies?TODAY!Thursday, September 24th, 20202:00-2:30 PM ET Elections can often affect how federal agencies plan for the next fiscal year. With 2020 being a presidential election year, how are agencies preparing in a time of uncertainty? What challenges does the lead up to the election create? How will it affect project planning and budgets? What are they doing in anticipation of either a change in administration or continuation of the status quo? Join Market Connections President, Aaron Heffron, as he shares results from our recent survey of federal employees around expectations brought…

Read more

August 2020 Newsletter

August 30, 2020

upcoming events COMPLIMENTARY WEBINARHow Will the Upcoming Elections Affect Federal Agencies? Thursday, September 24, 20202:00-2:30 PM ET Elections can often affect how federal agencies plan for the next fiscal year. With 2020 being a presidential election year, how are agencies preparing in a time of uncertainty? What challenges does the lead up to the election create? How will it affect project planning and budgets? What are they doing in anticipation of either a change in administration or continuation of the status quo? Join Market Connections President, Aaron Heffron, as he shares results from our recent survey of federal employees around…

Read more

July 2020 Newsletter

July 31, 2020

upcoming events The Continued Effects of COVID-19 on the Federal Contracting Industry and Your Customer TODAY! Thursday, July 30, 2020 2:00-3:00 PM ET In March 2020, Market Connections began fielding ongoing surveys of federal decision-makers, asking how COVID-19 has affected them, their agency and their work environment; how it may impact work-related activities and priorities; and how contractors have, and can, continue to support them. At the same time, PSC (Professional Services Council), began fielding ongoing surveys of member companies, asking how COVID-19 has affected their company and ability to provide service to their federal customers. Now four months into…

Read more

June 2020 Newsletter

June 29, 2020

upcoming events The Continued Effects of COVID-19 on Your Federal Customer Follow-up PulsePoll™ Results – Four Months into the Pandemic Thursday, July 30, 2020 2:00-3:00 PM ET In March 2020, Market Connections began fielding ongoing surveys of federal decision-makers, asking how COVID-19 has affected them, their agency and their work environment; how it may impact work-related activities and priorities; and how contractors have, and can, continue to support them. Now four months into the pandemic, we review some key questions around COVID-19. See how the federal government has reacted and evolved during this time of upheaval. REGISTER NOW ICYMI –…

Read more

May 2020 Newsletter

May 29, 2020

upcoming events Federal IT (FIT) Personas Study: A Deeper Look Into Your Federal IT Customer June 11, 2020, 2 PM ET The FIT Personas Study will showcase an overview of the different personas that influence and make decisions for IT products and services at the federal level. These results will help government contractors understand what makes your customer tick on both a personal and professional level and provide you key insights to support your marketing strategy targeted specifically to each archetype. (This is a virtual event.) REGISTER NOW Daily IDEATION Government Marketing Conference Calls Our partner Government Marketing University, brings together…

Read more