September 2020 Newsletter

By Emory Day | September 30, 2020

upcoming events

WEBINAR:
How Will the Upcoming Election Affect Federal Agencies?
TODAY!
Thursday, September 24th, 2020
2:00-2:30 PM ET

Elections can often affect how federal agencies plan for the next fiscal year. With 2020 being a presidential election year, how are agencies preparing in a time of uncertainty? What challenges does the lead up to the election create? How will it affect project planning and budgets? What are they doing in anticipation of either a change in administration or continuation of the status quo? Join Market Connections President, Aaron Heffron, as he shares results from our recent survey of federal employees around expectations brought on by the upcoming election. Get a better understanding of challenges your federal customer is facing to provide the support they need.

ON-DEMAND RELEASE
2020 Federal Media & Marketing Study

Thursday, October 29, 2020
9:00 AM ET

In its 12th year, the Federal Media & Marketing Study continues to empower marketers to hone and perfect their strategic marketing campaigns with valuable and reliable data directly from their federal customers. The survey provides key information about the federal audience’s media usage across print, broadcast, social and digital sources. Due to COVID-19, the 2020 study results will be released as an on-demand video and downloadable overview presentation.

Early bird pricing available through Sep 30. Save 20% (a $50 value).

PRE-PURCHASE ON-DEMAND VIDEO & RESULTS

highlights

Marketing Tips for End of Year Spending

As we approach the end of the fiscal year, the discussion turns toward agency end-of-year spending. Should federal marketers and sales assume selling for the year is done and look toward 2021, or should they implement a final surge campaign with the hopes of capturing any last-minute spending from unspent budgets?

From the Desk of Laurie Morrow, Vice President of Research Strategy

A Decline in Trust and Confidence:
Insights from a Sneak Peek of the 2020 Federal Media & Marketing Study

With all the changes and pivots the federal market and federal marketers had to make this year, I was eager to see whether there would be changes in this year’s results due to the pandemic, elections and other recent major events. Taking a sneak peek into the findings, I found some interesting results around trust and confidence that may be a result of a charged political and social climate this year.

Federal Information Technology (FIT): Personas Study: A Deeper Look Into Your Federal IT Customer

Bundles Available for Purchase

The FIT Personas Study showcased an overview of the different personas that influence and make decisions for IT products and services at the federal level. Using these results, government contractors can understand the differences and similarities among each archetype to best inform their marketing and selling strategies. The full bundle of personas including senior executive, procurement, IT tech, program manager and admin/operations (from both civilian/defense agencies) and agency-type bundles (5 personas each) are now available for purchase. Overview and key takeaways are included with the bundles.