September 2020 Newsletter
2020 Federal Media & Marketing Study
Thursday, October 29, 2020
9:00 AM ET
In its 12th year, the Federal Media & Marketing Study continues to empower marketers to hone and perfect their strategic marketing campaigns with valuable and reliable data directly from their federal customers. The survey provides key information about the federal audience’s media usage across print, broadcast, social and digital sources. Due to COVID-19, the 2020 study results will be released as an on-demand video and downloadable overview presentation.
Early bird pricing available through Sep 30. Save 20% (a $50 value).
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Marketing Tips for End of Year Spending
As we approach the end of the fiscal year, the discussion turns toward agency end-of-year spending. Should federal marketers and sales assume selling for the year is done and look toward 2021, or should they implement a final surge campaign with the hopes of capturing any last-minute spending from unspent budgets?
Elections 2020: What You Need to Know to Support Your Federal Client
Unbelievably, we are less than 50 days away from this year’s elections. Like in many other big election years, our clients always ask us the same question, “How do you think the elections will affect the federal market?” Elections create an air of uncertainty around change in leadership.
From the Desk of Laurie Morrow, Vice President of Research Strategy
A Decline in Trust and Confidence:
Insights from a Sneak Peek of the 2020 Federal Media & Marketing Study
With all the changes and pivots the federal market and federal marketers had to make this year, I was eager to see whether there would be changes in this year’s results due to the pandemic, elections and other recent major events. Taking a sneak peek into the findings, I found some interesting results around trust and confidence that may be a result of a charged political and social climate this year.
Federal Information Technology (FIT): Personas Study: A Deeper Look Into Your Federal IT Customer
Bundles Available for Purchase
The FIT Personas Study showcased an overview of the different personas that influence and make decisions for IT products and services at the federal level. Using these results, government contractors can understand the differences and similarities among each archetype to best inform their marketing and selling strategies. The full bundle of personas including senior executive, procurement, IT tech, program manager and admin/operations (from both civilian/defense agencies) and agency-type bundles (5 personas each) are now available for purchase. Overview and key takeaways are included with the bundles.
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