Blog
Lead Marketers Share Insights at Women in Technology Connect Event Part 2: Broken Internal Systems & Processes
Tuesday, August 20th, 2019Earlier this summer Market Connections attended Women in Technology’s (WIT) “Decoding B2B & B2G PR & Marketing Trends” in partnership with Merritt Group. This informative discussion brought together a panel of leading marketing and PR professionals from small to large companies including Bitdefender, Hybrent, KPMG US and Microsoft to discuss challenges they face and successes…
Lead Marketers Share Insights at Women in Technology Connect Event Part 1: Content Generation
Thursday, August 15th, 2019Earlier this summer Market Connections attended Women in Technology’s (WIT) “Decoding B2B & B2G PR & Marketing Trends” in partnership with Merritt Group. This informative discussion brought together a panel of leading marketing and PR professionals from small to large companies including Bitdefender, Hybrent, KPMG US and Microsoft to discuss challenges they face and successes…
Qualitative Research: In-Depth Interviews or Focus Groups? Which Method Is Best for Your Needs?
Thursday, August 1st, 2019Qualitative research is ideally suited to gain a deeper understanding of the opinions, motivations, frustrations, and priorities of your target audience. There are numerous ways to achieve this level of understanding, chiefly through focus groups and in-depth interviews (IDIs). Both methods can be highly effective at uncovering and unlocking valuable insights. Focus Groups Following a…
Educate Your Government Buyer with Research-Based Thought Leadership Content
Thursday, July 18th, 2019Government technology influencers and buyers need content that will help them make informed decisions and often seek information from third-party experts such as professional associations and industry vendors to help educate them. Market Connections’ recent Content Marketing Review Study highlights the value of thought leadership content for government audiences in establishing your company as an…
Helping Your Federal Buyer Go Against Convention
Thursday, July 11th, 2019Have you ever changed your mind? Not necessarily about something trivial like what you want for dinner, but truly changed your mind about a long-standing opinion of a person, company or issue due to a new experience, discussion or interaction? If you have, you are one of the few. However; as marketers, we ask our…
Happy Independence Day 2019!
Wednesday, July 3rd, 2019Nearly 250 years ago, the Continental Congress approved the Declaration of Independence, birthing the United States of America, a nation founded with the belief that all men are created equal, with unalienable rights to life, liberty and the pursuit of happiness. Like Market Connections, our founding fathers believed gathering data was a crucial tool for…
The Increasing Role of Professional Associations in Reaching Federal Audiences
Tuesday, June 18th, 2019Over the past year, Market Connections’ signature studies, including the Federal Media & Marketing Study and the Content Marketing Review, have pointed to a rise in the role of professional associations with federal decision makers. These studies, along with additional surveys we have conducted in the federal market, have concluded that public sector marketers should…
Educate and Engage Your Government Customer with Your Marketing Content
Tuesday, June 11th, 2019When creating marketing content for a government buyer of products, services or emerging technologies, federal and state and local decision makers want to be educated and not sold to, according to the 2019 Content Marketing Review: Federal & Beyond. Content should help them make informed decisions and have minimal sales messages. Additionally, for state and…
Congratulations to Women in Technology 20th Annual Leadership Award Winners
Tuesday, June 4th, 2019Market Connections would like to congratulate all winners of the 20th annual Women in Technology’s (WIT) Leadership Awards. Presented on Thursday, May 9th, the awards showcase the outstanding accomplishments and contributions of female leaders in academic, entrepreneurial, government and corporate roles across the Washington, DC technology community. The 2019 winners include: Corporate: Large-Market Sector – Toni Townes-Whitley,…
DGI’s E-Discovery, Records and Information Management Conference Highlights Key Agency and Industry Insights and Concerns
Friday, May 31st, 2019Earlier this spring, Market Connections attended the Digital Government Institute (DGI) E-Discovery, Records and Information Management Conference and Expo to better understand the concerns surrounding mandates, requirements and solutions for the federal government and how contractors can support them. Aimed predominantly at government employees, and sponsored by top industry contractors, discussions concentrated on current technology…