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Marketing After Hours

Thursday, May 18th, 2017

Anyone marketing to the federal government knows the challenges many prospects face with accessing content. In fact, working around blocked websites and other technical challenges is a factor in creating a content strategy. Those barriers don’t mean you can’t reach federal decision makers via new channels. Like most people, federal decision makers also own personal…Read More

Top Innovator: Start Up Rubrik is Taking the Data Backup Industry by Storm

Tuesday, May 16th, 2017

Rubrik is a start up; an extremely successful start up. The company makes data backup and recovery software, and is competing with industry giants like EMC and Veritas. According to the article “$100M Startup Winning In $50B Industry At Expense Of EMC And Veritas?” in Forbes, the Palo Alto-based company is growing so fast that…Read More

What Content Should You Create?

Thursday, May 11th, 2017

What type of content should you focus your attention on creating? The 2017 Federal Content Marketing Review asked federal decision makers what content they found most valuable at different stages of the buying process. Regardless of where in the process stage, research reports, case studies, white papers, and product demos are in the top 5.…Read More

Best Practices: Take a Play Out of the Government’s Digital Playbook

Tuesday, May 9th, 2017

We love using data to inform content strategy. The 2017 Federal Content Marketing Review data provided interesting insights into where federal decision makers go for content and what they want to see. We recently spoke with a decision maker inside the government (who requested we not identify him) about his thoughts and perspectives. While this…Read More

Is Your Content Being Seen?

Thursday, May 4th, 2017

Last week, Market Connections and Merritt Group released the results of the 2017 Federal Content Marketing Study. Along with the results presentation, a panel of content marketing experts shared their thoughts about what the study showed. The FCMR panelists were: Dan Horowitz from LinkedIn, Dante Ricci from SAP, Pamela Merritt from Accenture and Jessica Outer from…Read More

How do you Manage Multi-Generational Teams?

Tuesday, May 2nd, 2017

The federal government is not the only workplace experiencing the challenges of managing multi-generational teams. In fact, our clients are asking us if we have any insights more frequently. These questions led us to a friend who specializes in consulting with companies on exactly that, Anne Loehr of Anne Loehr & Associates. Anne writes on…Read More

The Elements of a Successful Website

Thursday, April 27th, 2017

For those who spend their days refreshing content on the corporate website, those efforts are well worth it. The 2017 Federal Content Market Study shows 82% of federal decision makers say corporate websites are an effective channel for delivering important content related to purchasing decisions. That number is up from 60% in2015 when decision makers…Read More

How to Create Collateral with Impact: A Discussion with the Merritt Group

Monday, April 24th, 2017

This Thursday, Market Connections and Merritt Group will release the results of the 2017 Federal Content Marketing Study. We thought we’d give you a sneak peek and discuss a few of the findings with Merritt Group Executive Vice President and Partner, Jayson Schkloven, and Vice President Government, Matt Donovan. MC: The data shows a need…Read More

Winning Contractor: Salesforce Gov Cloud Granted DoD IL4 Provisional Authorization

Thursday, April 20th, 2017

Citizens accustomed to using digital services in all aspects of life are looking to agencies across all levels of government — federal, state, and local — to provide that same access. By pivoting to meet these demands, agencies are able to open up new government services, while modernizing their IT programs and saving taxpayer dollars.…Read More

Is Rebranding Worth the Investment?

Tuesday, April 18th, 2017

As your company or association grows or the market evolves, revisiting your brand vision and core values and the market’s perception may be necessary. Regardless of industry, this introspective look at who you are as an organization is a significant investment in time and resources. When ROI matters, is this investment justifiable? Every organization must…Read More

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