Blog

Is Social Media a Viable Way to Reach Federal Workers?

Friday, November 22nd, 2019

While federal workers are not necessarily learning new dance moves on TikTok during the workday, they are seeing work-related ads on Facebook, connecting on LinkedIn and following current events on Twitter. Personal devices are present in the workplace and provide access to social media throughout the day. But as with any digital media, preferences can…Read More

Lisa Dezzutti Receives Lifetime Achievement Award at 2019 GAIN Conference

Wednesday, November 13th, 2019

Market Connections CEO, Lisa Dezzutti received Government Marketing University’s second annual Lifetime Achievement Award at the 2019 GAIN Conference on Tuesday, November 12. Unable to attend, President Aaron Heffron accepted the award on her behalf. With over 30 years of experience in the government marketing community, Lisa was recognized for her contributions to the industry,…Read More

Stadiums, Arenas and Venues: Winning Strategy for Brand Awareness Among Feds?

Wednesday, October 16th, 2019

Congratulations to the Washington Nationals who recently won the National League Championship Series (NLCS) and are headed to the World Series! Both local and national audiences will be tuning in to see if the Nats can continue their streak and whether their good luck charm (the baby shark) can take them all the way! During…Read More

Cisco Tops Great Place to Work’s List for 2019 World’s Best Workplaces

Thursday, October 10th, 2019

Congratulations to our friends at Cisco for topping the list of Great Place to Work’s annual study: 25 of the World’s Best Workplaces. According to Great Place to Work, how employees view their workspace is the key to understanding what the workplace is like. “Employees around the world all want the same thing in a…Read More

Will Your Ad Weather Well with Feds?

Thursday, October 3rd, 2019

Every year, Market Connections’ Federal Media and Marketing Study helps companies meet their federal customer “where they are.” Whether it’s raining, snowing, sunny, hot or cold where they are, one thing we can forecast for sure, Weather.com and AccuWeather.com are among the most frequently visited digital sites by federal workers year after year. New this…Read More

Let’s Talk Price: How Much Does Research Cost?

Thursday, September 19th, 2019

One of the most frequently asked questions we get at Market Connections is “how much does custom research cost?” That’s like walking into a car dealership and asking, “how much does a new car cost?” Before answering either question, several factors need to be considered. In our car analogy, you need to answer questions about…Read More

Winning Contractor: Lockheed Martin Wins Recent Multi-Year Contracts with US Army and Missile Defense Agency

Thursday, September 5th, 2019

Congratulations to our friends at Lockheed Martin for their recent contract wins with the Missile Defense Agency and the U.S. Army. The U.S. Army awarded Lockheed Martin an estimated $347 million contract as part of a multi-year hypersonic weapons development in support of the Army’s focus in long-range precision strike missiles. Lockheed is the prime…Read More

Lead Marketers Share Insights at Women in Technology Connect Event Part 2: Broken Internal Systems & Processes

Tuesday, August 20th, 2019

Earlier this summer Market Connections attended Women in Technology’s (WIT) “Decoding B2B & B2G PR & Marketing Trends” in partnership with Merritt Group. This informative discussion brought together a panel of leading marketing and PR professionals from small to large companies including Bitdefender, Hybrent, KPMG US and Microsoft to discuss challenges they face and successes…Read More

Lead Marketers Share Insights at Women in Technology Connect Event Part 1: Content Generation

Thursday, August 15th, 2019

Earlier this summer Market Connections attended Women in Technology’s (WIT) “Decoding B2B & B2G PR & Marketing Trends” in partnership with Merritt Group. This informative discussion brought together a panel of leading marketing and PR professionals from small to large companies including Bitdefender, Hybrent, KPMG US and Microsoft to discuss challenges they face and successes…Read More

Qualitative Research: In-Depth Interviews or Focus Groups? Which Method Is Best for Your Needs?

Thursday, August 1st, 2019

Qualitative research is ideally suited to gain a deeper understanding of the opinions, motivations, frustrations, and priorities of your target audience. There are numerous ways to achieve this level of understanding, chiefly through focus groups and in-depth interviews (IDIs). Both methods can be highly effective at uncovering and unlocking valuable insights. Focus Groups Following a…Read More

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