Ensuring Customer Satisfaction: Three Activities to Increase Success

Successful companies understand the value of their existing customers – whether that business is B2C, B2B or B2G – they understand that satisfied customers are more likely to remain loyal, renew contracts, expand services, share positive feedback and recommend them to others. This is especially true in the public sector. With large multi-million and even…Read More

Winning Contractor: Lockheed Martin Wins $1.9B DoD Contract to Support and Sustain F-35 Fleet

Congratulations to our friends at Lockheed Martin for their recent Department of Defense contract win to support and sustain the F-35 Lightning II combat jet fleet through 2020. Awarded annually, this contract provides a range of improvements to Lockheed Martin’s repair and maintenance network. It will pay for advanced engineering work, fleetwide data analytics, pilot…Read More

Research to Support Your Federal Marketing and Business Development Plans

Do you have the information you need to create and justify your marketing strategy for the upcoming year? The “right” information can take many forms, including customer feedback, prospects’ spending plans, agencies’ strategic direction, and the important factors for key decision-makers and influencers. Limited budgets and tight timelines can often hamstring the most well-thought-out plans…Read More

Is Social Media a Viable Way to Reach Federal Workers?

While federal workers are not necessarily learning new dance moves on TikTok during the workday, they are seeing work-related ads on Facebook, connecting on LinkedIn and following current events on Twitter. Personal devices are present in the workplace and provide access to social media throughout the day. But as with any digital media, preferences can…Read More

Lisa Dezzutti Receives Lifetime Achievement Award at 2019 GAIN Conference

Market Connections CEO, Lisa Dezzutti received Government Marketing University’s second annual Lifetime Achievement Award at the 2019 GAIN Conference on Tuesday, November 12. Unable to attend, President Aaron Heffron accepted the award on her behalf. With over 30 years of experience in the government marketing community, Lisa was recognized for her contributions to the industry,…Read More

Stadiums, Arenas and Venues: Winning Strategy for Brand Awareness Among Feds?

Congratulations to the Washington Nationals who recently won the National League Championship Series (NLCS) and are headed to the World Series! Both local and national audiences will be tuning in to see if the Nats can continue their streak and whether their good luck charm (the baby shark) can take them all the way! During…Read More

Cisco Tops Great Place to Work’s List for 2019 World’s Best Workplaces

Congratulations to our friends at Cisco for topping the list of Great Place to Work’s annual study: 25 of the World’s Best Workplaces. According to Great Place to Work, how employees view their workspace is the key to understanding what the workplace is like. “Employees around the world all want the same thing in a…Read More

Will Your Ad Weather Well with Feds?

Every year, Market Connections’ Federal Media and Marketing Study helps companies meet their federal customer “where they are.” Whether it’s raining, snowing, sunny, hot or cold where they are, one thing we can forecast for sure, Weather.com and AccuWeather.com are among the most frequently visited digital sites by federal workers year after year. New this…Read More

Let’s Talk Price: How Much Does Research Cost?

One of the most frequently asked questions we get at Market Connections is “how much does custom research cost?” That’s like walking into a car dealership and asking, “how much does a new car cost?” Before answering either question, several factors need to be considered. In our car analogy, you need to answer questions about…Read More

Winning Contractor: Lockheed Martin Wins Recent Multi-Year Contracts with US Army and Missile Defense Agency

Congratulations to our friends at Lockheed Martin for their recent contract wins with the Missile Defense Agency and the U.S. Army. The U.S. Army awarded Lockheed Martin an estimated $347 million contract as part of a multi-year hypersonic weapons development in support of the Army’s focus in long-range precision strike missiles. Lockheed is the prime…Read More