Blog
Helping Your Federal Buyer Go Against Convention
Thursday, July 11th, 2019Have you ever changed your mind? Not necessarily about something trivial like what you want for dinner, but truly changed your mind about a long-standing opinion of a person, company or issue due to a new experience, discussion or interaction? If you have, you are one of the few. However; as marketers, we ask our…Read More
Happy Independence Day 2019!
Wednesday, July 3rd, 2019Nearly 250 years ago, the Continental Congress approved the Declaration of Independence, birthing the United States of America, a nation founded with the belief that all men are created equal, with unalienable rights to life, liberty and the pursuit of happiness. Like Market Connections, our founding fathers believed gathering data was a crucial tool for…Read More
The Increasing Role of Professional Associations in Reaching Federal Audiences
Tuesday, June 18th, 2019Over the past year, Market Connections’ signature studies, including the Federal Media & Marketing Study and the Content Marketing Review, have pointed to a rise in the role of professional associations with federal decision makers. These studies, along with additional surveys we have conducted in the federal market, have concluded that public sector marketers should…Read More
Educate and Engage Your Government Customer with Your Marketing Content
Tuesday, June 11th, 2019When creating marketing content for a government buyer of products, services or emerging technologies, federal and state and local decision makers want to be educated and not sold to, according to the 2019 Content Marketing Review: Federal & Beyond. Content should help them make informed decisions and have minimal sales messages. Additionally, for state and…Read More
Congratulations to Women in Technology 20th Annual Leadership Award Winners
Tuesday, June 4th, 2019Market Connections would like to congratulate all winners of the 20th annual Women in Technology’s (WIT) Leadership Awards. Presented on Thursday, May 9th, the awards showcase the outstanding accomplishments and contributions of female leaders in academic, entrepreneurial, government and corporate roles across the Washington, DC technology community. The 2019 winners include: Corporate: Large-Market Sector – Toni Townes-Whitley,…Read More
DGI’s E-Discovery, Records and Information Management Conference Highlights Key Agency and Industry Insights and Concerns
Friday, May 31st, 2019Earlier this spring, Market Connections attended the Digital Government Institute (DGI) E-Discovery, Records and Information Management Conference and Expo to better understand the concerns surrounding mandates, requirements and solutions for the federal government and how contractors can support them. Aimed predominantly at government employees, and sponsored by top industry contractors, discussions concentrated on current technology…Read More
Don’t Let Buzzwords Kill Content Directed at Your Federal Audiences
Wednesday, May 29th, 2019“Our company provides innovative, cutting-edge services meant to disrupt the existing paradigm through best-in class products, agile, game-changing industry leaders and a one-stop, value added portal.” If “Buzzword Bingo” were a game, this sentence would have hit all the squares on the bingo card! Writing a description of how your product, service or even your…Read More
Content Marketing: Be a Partner to Your State & Local Customers
Wednesday, May 22nd, 2019Even the largest of states rarely serve a population one-tenth the size of the entire United States. Similarly, state budgets are a fraction the size and scope of the country as a whole. The overall budget for the U.S. Department of Health and Human Services, alone, rivals that of many mid-size cities. Therefore, it is…Read More
Meet the Team: Laurie Morrow, Vice President, Research Services
Wednesday, May 15th, 2019Laurie Morrow has over 25 years of experience in market research and was Market Connections’ first employee when it was founded in 1997. In addition to her passion for research, Laurie also has a passion for the curly W – that is the Washington Nationals. You can almost always count on her being at spring…Read More
Should You Include Case Studies in Your Public Sector Marketing?
Tuesday, April 23rd, 2019For public sector marketers, case studies provide you the opportunity to demonstrate your past performance while highlighting your expertise and product or service’s unique features. In an arsenal of marketing materials, should you put an emphasis on creating case studies to highlight your products and services to public sector markets? The resounding answer is yes!…Read More