Blog
Federal Marketing in a Post-COVID World: Developing a Plan of Action
Wednesday, August 5th, 2020From the Desk of Aaron Heffron, President Market Connections, Inc. While many of us remember fondly as a kid hearing, “Yes, Virginia, there is a Santa Claus,” we all need to remember, “yes, folks, there will be a federal market after COVID.” Setting aside the debate of when the “after” is a reality, it is…Read More
#1 Misconception of Doing Business With The Federal Government
Thursday, July 23rd, 2020Guest blogger: Kris Brinker, Ocean 5 Strategies There is no such thing as doing business with the federal government. We do business with people—government decision-makers, federal humans—who all have goals, fears, needs, priorities, and pain points. The US government continues to offer opportunities as the largest public procurement marketplace. Just a small piece of the federal pie would…Read More
Refining the Federal IT Persona
Wednesday, July 1st, 2020Guest Blogger: Chris Parente, StoryTech Consulting If you want to successfully market a product or service, you need to understand everything you can about who your targeted decision-makers are and what they care about. A way to increase your understanding is the development of marketing personas. Per Wikipedia, “a persona in user-design and marketing is…Read More
How Contractors Can Use Federal Personas for the Win: Part Two
Monday, June 29th, 2020Sales and BD Teams In part one of our blog series “How Contractors Can Use Federal Personas for the Win,” we shared the importance of getting internal team buy-in from leadership to marketing to sales. In addition to ways federal marketers can benefit from the use of personas, we noted the importance of collaboration between…Read More
How Contractors Can Use Federal Personas for the Win: Part One
Thursday, June 25th, 2020Marketing Teams Our latest blog post “Beyond the C-level Suite” emphasized the importance of marketing to both federal IT decision-makers and influencers at agencies in different ways. Detailed personas for each federal influencer, from senior executive to procurement staff to end user can crystalize your approach and give you guidance as to the unique personal…Read More
Federal Personas: Beyond the C-Level Suite
Thursday, May 21st, 2020The Importance of Influencer Personas for the Win How many times have you sat around a table, planning your next campaign and someone says, “We should just target CTOs, CISOs or CIOs – they make the final decision…”? We’re often faced with the same statement by public sector marketers who are looking to find out…Read More
Federal IT Contractors: Your Help Made Federal Telework Possible
Thursday, May 14th, 2020But There Is Still Work to Be Done Over the past 5+ years, Market Connections has surveyed and interviewed thousands of federal employees about agency challenges and needs that could be addressed through IT modernization. It is heartening to see that all the technology and work performed by federal IT contractors over the past half-decade…Read More
In Times of Need: How the Tech Industry Can Reach Educational Markets to Support
Wednesday, May 6th, 2020Distance learning involves so much more than making sure your child submits their homework on time. The role of technology in education has accelerated to a level many weren’t expecting for another 3-5 years, leaving some behind. Millions of students are without sufficient access to the online tools they need (Read this article from edscoop)…Read More
Take Advantage of Increased Public Sector Social Media Usage
Thursday, April 16th, 2020Over the past couple of weeks, we’ve shared how to take advantage of increased screen time among government audiences, as well as, how to effectively pivot your in-person meetings to virtual ones. Now we take a look at the pervasive online vehicle that only continues to grow in influence: social media. In addition to your…Read More
Reaching Your Government Customer: Where to Place Content for Maximum Visibility
Thursday, April 9th, 2020Our last blog post “Increased Screen Time Equals More Time with Public Sector Decision-Makers” focused on taking advantage of increased screen time by providing your government customer with content that educates and informs. The next step is to place your content where your customer is already going. Before placing content on other media channels, take…Read More