Blog
Don’t Let Buzzwords Kill Content Directed at Your Federal Audiences
Wednesday, May 29th, 2019“Our company provides innovative, cutting-edge services meant to disrupt the existing paradigm through best-in class products, agile, game-changing industry leaders and a one-stop, value added portal.” If “Buzzword Bingo” were a game, this sentence would have hit all the squares on the bingo card! Writing a description of how your product, service or even your…Read More
Content Marketing: Be a Partner to Your State & Local Customers
Wednesday, May 22nd, 2019Even the largest of states rarely serve a population one-tenth the size of the entire United States. Similarly, state budgets are a fraction the size and scope of the country as a whole. The overall budget for the U.S. Department of Health and Human Services, alone, rivals that of many mid-size cities. Therefore, it is…Read More
Meet the Team: Laurie Morrow, Vice President, Research Services
Wednesday, May 15th, 2019Laurie Morrow has over 25 years of experience in market research and was Market Connections’ first employee when it was founded in 1997. In addition to her passion for research, Laurie also has a passion for the curly W – that is the Washington Nationals. You can almost always count on her being at spring…Read More
Should You Include Case Studies in Your Public Sector Marketing?
Tuesday, April 23rd, 2019For public sector marketers, case studies provide you the opportunity to demonstrate your past performance while highlighting your expertise and product or service’s unique features. In an arsenal of marketing materials, should you put an emphasis on creating case studies to highlight your products and services to public sector markets? The resounding answer is yes!…Read More
Winning Contractor: Congratulations to GDIT for Recent DHA Contract Win
Tuesday, April 16th, 2019Congratulations to our clients and friends at General Dynamics Information Technology (GDIT) for their recent $44M contract win supporting the Defense Health Agency (DHA) through traumatic brain injury (TBI) research. Continuing Support for Defense and Veterans Brain Injury Center Since 2014, GDIT has provided research and analysis supporting DHA’s Defense and Veterans Brain Injury Center (DVBIC). The contract…Read More
Content Marketing: Where Should Your Focus Lie?
Thursday, April 4th, 2019“Content marketing is the only marketing left.” – Seth Godin In 2008, Seth Godin made this bold statement, and in the decade that followed, in both the corporate world and public sector market, we have watched this statement unfold with an explosion of white papers, infographics, podcasts, sponsored articles, and videos. However, with so much…Read More
Lisa Dezzutti Shares Lessons from Summiting Mt. Kilimanjaro
Wednesday, March 13th, 2019“The greatest danger for most of us is not that our aim is too high, and we miss it, but that it is too low, and we reach it.” -Michelangelo This quote from Michelangelo is one of my favorites because it sums up what I truly believe – we are each capable of so much…Read More
Winning Contractor: Five Contractors Selected for DTRA IT Support Contract Valued at $535M
Friday, March 1st, 2019Congratulations to past clients and friends at Booz Allen Hamilton, General Dynamics IT, Leidos, NT Concepts and Science Applications International Corp for being selected for the Defense Threat Reduction Agency’s IT Support contract, potentially a 10-year contract to provide IT services and support valued at $535M. The contract has a five-year base period plus one…Read More
Blurring the Lines: Is Work-Life Integration Affecting Feds and How We Market to Them?
Thursday, February 28th, 2019Emerging technologies have afforded workers today a different kind of environment. Whether it’s the opportunity to telecommute, flexible schedules, remote offices or shared work spaces, the way we do business has evolved from the traditional 9-5 of days past. Our own studies of the federal workforce have further reinforced this notion. While we have been…Read More
PODCAST: Aaron Heffron Joins Government Marketing University’s Podcast on Marketing IT Offerings
Tuesday, February 26th, 2019Marketing IT Offerings: Ensure your messaging is on target with helping government improve performance, customer experience and operational costs. Traditional commercial tactics do not always translate seamlessly into the public sector market. Aligning your message to your customer’s mission needs and outcomes, marketing to multiple agency stakeholders (from technologists to procurement professionals) and transitioning your…Read More