Blog

Where Should You Leverage Your Federal Advertising Dollars?

Tuesday, November 20th, 2018

As federal marketers, we sometimes forget that our audience are not just federal decision makers and influencers, but regular people who watch the same TV shows, visit the same social media sites, visit the same websites and have the same media habits as the rest of us. Feds are people too! With that in mind,…Read More

Do Federal Workers Believe What They Read, Hear or Watch?

Thursday, October 18th, 2018

Variations of Confidence in News Reported by Media: A Federal Media & Marketing Study Preview   The federal workforce may be as polarized in their views of the media as the general population. Last year, the Federal Media & Marketing Study asked federal workers how they felt about “fake news.” Two-thirds said recent commentary about “fake…Read More

Are You a Leader or Follower in the Federal Market? Winners Differentiate Themselves from the Pack

Thursday, October 4th, 2018

At last week’s Market Chat Live! event by Government Marketing University, Connie Sayers, President of Government Executive Media Group provided some keen insights and best practices around account-based marketing in the public-sector market. One recommendation around ABM: in order to differentiate yourself from other contractors, create key messaging geared to specific agencies you are targeting.…Read More

SAIC Announces Acquisition of Engility:

Tuesday, September 25th, 2018

Creating the Second Largest Independent Technology Integrator in Government Services   On Monday, September 10, Science Applications International Corp. and Engility Holdings Inc announced their agreement of SAIC’s acquisition of Engility in an all-stock transaction valued at $2.5 billion, creating the second largest independent technology integrator in government. The combined company will retain the SAIC…Read More

Digital Advertising Will Rule for Marketers in 2018 and Beyond

Tuesday, September 18th, 2018

Market Connections tries to stay abreast of news and topics that can help our clients and make us better partners. We recently came across the 2018 results of The CMO Survey®, sponsored by the American Marketing Association, Deloitte and Duke University’s Fuqua School of Business. This biennial study gathers opinions from top marketers at US…Read More

Booz Allen Hamilton, Leidos Among Forbes’ Top 100 Best Employers for Women

Thursday, August 16th, 2018

Congratulations to clients and friends, Booz Allen Hamilton and Leidos, for being named among the top 100 of Forbes’ first-ever ranking of America’s best employers for women. The overall list consists of 300 employers that received the most recommendations and boasted the most gender diverse boards and executives as identified by over 40,000 Americans, including…Read More

What are Your Competitors Spending Their Marketing Dollars On?

Thursday, August 9th, 2018

In a recent blog post, we shared the top challenges faced by federal marketing and business development professionals as seen in the 2018 Federal Government Contractor Study. While it is nice to know the challenges we all are facing, what you REALLY want to know is: How are your competitors spending their marketing dollars? Is…Read More

Top Five Challenges Faced by Federal BD & Marketing Professionals

Tuesday, July 31st, 2018

Earlier this summer, Market Connections in partnership with Professional Services Council and Merritt Group conducted our biennial 2018 Federal Government Contractor Study. In order to stay alert to the biggest issues our government contractor clients may be facing, we conduct this study to answer what federal marketing and business development (BD) professionals are currently wrestling…Read More

Mergers & Acquisitions: Northrop Grumman Acquires Orbital ATK

Thursday, June 28th, 2018

Company Renamed Northrop Grumman Innovation Systems   For those of us in the federal market, news of mergers & acquisitions are steadily becoming the norm.  Throughout all mergers, senior leadership faces new challenges to make sure that customers are well informed and satisfied, prospective business partners are clear on roles and responsibilities and the culture…Read More

Is Your Brand a Leader in Your Market?

Thursday, June 21st, 2018

Your brand is a critical contributor to the value of your company. If you aren’t leading, you may be falling behind. From overall awareness to specific perceptions, your brand carries the weight of your company’s mission wherever it goes. Both consciously and sub-consciously, your brand is constantly evaluated by your prospects and compared to your…Read More

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