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Agency Cybersecurity Breaches: How Can Vendors Support?

Top Takeaways from the Cybersecurity Webinar According to the recent Market Connections survey of federal IT and security professionals, almost half of federal agencies have been affected by recent cybersecurity breaches; two-thirds of those felt some appreciable impact, and one in ten felt the recent breaches were extreme. At first glance, those numbers may seem…

Where Are Your “Competent Judges?”

From the Desk of Aaron Heffron, President, Market Connections, Inc. In a recent The Curious Task podcast, Dr. Sandra Peart, Dean and E. Claiborne Robins Distinguished Professor at the Jepson School of Leadership Studies at the University of Richmond (Go Spiders!) discussed the life and philosophy of John Stuart Mill. As an economics nerd myself,…

Exploring or Expanding?

From the Desk of Aaron Heffron, President, Market Connections, Inc. As we fully engage into our 2021 marketing and sales plans, it’s important to know, “are we exploring or expanding?” As we have written about in the past, many areas in the public sector market have reached a certain level of maturity. Many companies now…

Top Five Takeaways from GAIN 2020

In its fifth year, Government Marketing University’s GAIN conference pulled together federal marketers, C-level executives at federal agencies, and mainstream marketing experts to share best practices, insights, tools and advice in an effort to educate federal marketers. We pulled together five key takeaways from this year’s virtual conference to share with you. 1. Do your…

VIDEO Q&A with Sarah Kemple of Booz Allen Hamilton

On Using the Federal Media & Marketing Study Dashboard for Strategy Development In order to understand how federal marketers are using data from the Federal Media & Marketing Study (FMMS) dashboard first-hand, Market Connections president, Aaron Heffron recently reached out to Sarah Kemple, Director of Brand at Booz Allen Hamilton, a long-time FMMS user, on…

Agency-Based Marketing: Targeting Your Customer on a Deeper Level

In our last blog post, Should You Reconsider Your 2021 Federal Media Strategy in Light of COVID?, we touched on how to use agency-based marketing (ABM) for media purchasing when space in general federal publications are limited. Federal marketers are oftentimes challenged with tight budgets and high expectations to produce strong ROIs. Simply, they are…

Should You Reconsider Your 2021 Federal Media Strategy in Light of COVID?

As we begin a new federal new year and the final quarter of the calendar year, many federal marketers are looking at their 2021 federal media strategy and wondering whether tried and true methods will still work in the current environment. This past year, due to forced changes in other areas of federal marketing (i.e.…

Winning Contractor: Verizon Wins Multiple DOL Task-Order Awards Totaling $805.9M Under Mega EIS Contract

Congratulations to our friends at Verizon for their multi-award win under the Department of Labor’s $50B Enterprise Infrastructure Solutions (EIS) contract to provide telecommunications and information technology support services. Transitioning from the Networx contract vehicle that has been in place with the GSA since 2007, the 15-year EIS contract is the GSA’s premiere telecommunications contract. Under…

GAIN 2020

Brought to you by Market Connections’ strategic partner, Government Marketing University, GAIN 2020 is the premier government marketing conference where you will learn along with the brightest minds in the government marketing community. This year’s conference will be virtual over the course of four days in November with two-hour segments each day focused on the…

A Decline in Trust and Confidence:

Insights Pulled from a Sneak Peek of the 2020 Federal Media & Marketing Study From the desk of Laurie Morrow, Vice President of Research Strategy, Market Connections Inc. Over the twelve years my team has conducted the Federal Media & Marketing Study, we have looked at how federal audiences are engaging with different media properties…