Blog

In Times of Need: How the Tech Industry Can Reach Educational Markets to Support

Wednesday, May 6th, 2020

Distance learning involves so much more than making sure your child submits their homework on time. The role of technology in education has accelerated to a level many weren’t expecting for another 3-5 years, leaving some behind. Millions of students are without sufficient access to the online tools they need (Read this article from edscoop)…Read More

Take Advantage of Increased Public Sector Social Media Usage

Thursday, April 16th, 2020

Over the past couple of weeks, we’ve shared how to take advantage of increased screen time among government audiences, as well as, how to effectively pivot your in-person meetings to virtual ones. Now we take a look at the pervasive online vehicle that only continues to grow in influence: social media. In addition to your…Read More

Reaching Your Government Customer: Where to Place Content for Maximum Visibility

Thursday, April 9th, 2020

Our last blog post “Increased Screen Time Equals More Time with Public Sector Decision-Makers” focused on taking advantage of increased screen time by providing your government customer with content that educates and informs. The next step is to place your content where your customer is already going. Before placing content on other media channels, take…Read More

Increased Screen Time Equals More Time with Public Sector Decision-Makers

Thursday, April 2nd, 2020

Now Is the Time to Educate Your Government Customer In our last blog post, Webinars in Place of In-Person Events – A New Normal?, we shared insights about public sector webinar preferences to help marketers refocus their marketing dollars from live events and conferences to virtual events. However, webinars may only be the tip of…Read More

Webinars in Place of In-Person Events – A New Normal?

Tuesday, March 24th, 2020

Understand Public Sector Preferences & Consumption Like many of you, recent events have caused us to cancel or postpone our in-person meetings, events and conferences based on government guidelines to create some social distance to protect ourselves and our community. Many of these events and meetings were crucial to our business from both an educational…Read More

WiTConnect Event Focuses on the State of Technology in Healthcare

Thursday, March 19th, 2020

Women in Technology recently hosted their quarterly WiTConnect event focused on the state of technology in healthcare. This event focused on the top challenges faced in the Healthcare IT industry by bringing a panel of industry experts to share their experiences. Predominantly focused on the public sector, the following panelists shared the priorities, challenges and…Read More

What’s More Dangerous Than a Dissatisfied Customer? A Silent One

Thursday, February 20th, 2020

By Laurie Morrow, Vice President, Research Strategy Have you ever been so pleased with an experience in a store, restaurant or other establishment you do business with, that you went out of your way to tell the management how delighted you were with the experience? No. Neither have I. Most of the time, I’m just…Read More

Artificial Intelligence & Intelligent Automation: Top Takeaways from the ACT-IAC Forum

Thursday, February 13th, 2020

Artificial Intelligence (AI), Intelligent Automation (IA) and Robotics Process Automation (RPA) – should we be worried about machines taking over the world? Could Skynet or VIKI really happen in our not-so-distant future? Are we headed towards a Matrix society, or more realistically, should we be worried about our own jobs? While Hollywood may have captured…Read More

Ensuring Customer Satisfaction: Three Activities to Increase Success

Thursday, January 30th, 2020

Successful companies understand the value of their existing customers – whether that business is B2C, B2B or B2G – they understand that satisfied customers are more likely to remain loyal, renew contracts, expand services, share positive feedback and recommend them to others. This is especially true in the public sector. With large multi-million and even…Read More

Winning Contractor: Lockheed Martin Wins $1.9B DoD Contract to Support and Sustain F-35 Fleet

Thursday, January 16th, 2020

Congratulations to our friends at Lockheed Martin for their recent Department of Defense contract win to support and sustain the F-35 Lightning II combat jet fleet through 2020. Awarded annually, this contract provides a range of improvements to Lockheed Martin’s repair and maintenance network. It will pay for advanced engineering work, fleetwide data analytics, pilot…Read More

© 2020 Market Connections, Inc.  All rights reserved. Privacy Policy