Blog
Meet the Team: Mari Canizales Coache, Manager, Marketing & Client Services
Wednesday, September 29th, 2021As we celebrate Hispanic Heritage Month, we want to highlight our Manager of Marketing and Client Services, Mari Canizales Coache. Mari has been with Market Connections since 2015, where she focuses on the brand and messaging of the company and supports the team by sharing her marketing perspective in the development of surveys and marketing…
Where Will We Land? Le Chatelier’s Principle Applied to Federal Marketing
Friday, September 24th, 2021In the late 1800s French chemist Henry Louis Le Chatelier described a system of shocks and counter-shocks that eventually settles into an equilibrium at a level that is neither where it started nor where it might eventually go. This idea, that any stable system encountering external forces pushing back and forth to establish a new…
Three Questions to Consider in B2G Marketing: Who? What? Where?
Thursday, September 16th, 2021B2G marketers often reach out to us for data and insights on how to strengthen their business proposition, get in front of their customers and help their sales team with lead generation. As a market research company, we conduct interviews, focus groups and surveys to help our government contracting customers refine their strategies for a…
The Evolution of News Consumption and Why It Matters to Marketers
Wednesday, August 25th, 2021FEDERAL MARKETERS MUST STAY ABREAST TO REACH TARGET AUDIENCES It’s no surprise to anyone that the way we are seeking and receiving news has been changing and evolving. Gone are the days of starting your morning off with a coffee and newspaper, listening to news radio on the way to work or waiting for the…
Top Five Tips to Capture a Piece of Federal End-of-year Spending
Thursday, July 22nd, 2021Many of our federal contractor clients rely on a heavy push in the final quarter of the federal fiscal year to take advantage of the mad dash by agency procurement teams to allocate end-of-year budget dollars. While “use it or lose it” may not be what it once was, because of the pandemic, many contracting…
Federal Audiences Rely On Research and White Papers
Monday, June 28th, 2021According to GovExec’s Leading Brands and Market Connections’ Content Marketing Review Our friends at GovExec recently released their report, Leading Brands in Government 2021, highlighting those companies who are navigating the federal market space. The study tracks brand sentiment and associations in the public sector including federal, defense, state and local. First and foremost, we…
VIDEO Q&A with Stephanie Geiger of Government Marketing University
Monday, June 14th, 2021On Tailoring Content Marketing to Target Agencies Following the Content Marketing Review release, we reached out to our strategic partner, Government Marketing University’s expert COO and co-founder, Stephanie Geiger to share some tactical advice for content creation for government marketers looking to reach audiences with agency-based marketing. Watch the interview video or read the Q&A…
Content Marketing: Reaching the Public Sector with Webinars
Monday, May 17th, 2021The 2021 Content Marketing Review: Reaching the Public Sector confirms what we all knew: over the past 18 months, the public sector is spending more time with webinars than other types of content. Over one-third of public sector IT decision makers are spending more time with webinars than ever before. This is no surprise during…
Content Marketing: The Importance of Websites and SEO
Wednesday, May 5th, 2021Your website is still among the best ways to deliver content to your customers. Who says? Nearly 70% of federal IT decision-makers, according to Market Connections polling (Source: Content Marketing Review: Federal & Beyond). However, you still need to drive traffic, and search engines are the traffic cops. Are you investing in making your public-sector…
Is Your Company Ready to Respond to a Major Infrastructure Rollout Plan?
Tuesday, April 27th, 2021Infrastructure investment will happen in the United States. While the size and scope of President Biden’s plan will be debated and discussed, rest assured, large-scale funding will happen. Will you be ready to be a partner in this effort for the next 5-10 years? How is your company positioned to help build a smart America…