Webinars

WEBINAR: Confidence, Trust & Its Impact on Federal Marketing: A Federal Media & Marketing Study Webinar

February 13, 2019

Date: Thursday, March 14, 2019 Time: 2-2:30 PM (EDT) Did you miss the 2018 Federal Media & Marketing Study breakfast? Don’t miss this second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the third and final webinar of a three-part series sharing highlights and deeper insights from our annual study with a focus on current market trends. In part three we’ll share data from the latest iteration of the Federal Media & Marketing ... Read more

WEBINAR: Media Habits in a Time of Change: A Federal Media & Marketing Webinar

January 17, 2019

Date: Wednesday, February 13, 2019 Time: 2-2:30 (EST) Did you miss the 2018 Federal Media & Marketing Study breakfast? Don’t miss this second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the second webinar of a three-part series sharing highlights and deeper insights from our annual study. There is no one-size-fits-all marketing strategy for reaching federal audiences. This webinar will focus on how media habits can differ by agency type, product category, location ... Read more

WEBINAR: Marketing Tactics and the Federal Environment: A Federal Media & Marketing Study Webinar

November 28, 2018

FILL OUT FORM BELOW TO WATCH RECORDING Did you miss the Federal Media & Marketing Study breakfast? Don’t miss a second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the first webinar of a three-part series sharing highlights and deeper insights from the 2018 Federal Media & Marketing Study. With nearly 3,000 federal respondents, results from this study help federal marketers understand the media usage of senior decision-makers at civilian and defense ... Read more

WEBINAR: Differentiation in a Federal Market: How Do You Stand Out?

October 4, 2018

Date: Wednesday, October 17 Time: 2-3 PM (EDT) With the federal contracting market exceeding half a trillion dollars yearly, and additional potential revenue from other public-sector markets including state and local, K-12 and higher education, companies (large and small) are trying their best to position themselves to take advantage of opportunities and establish themselves with potential customers. However, as these markets have matured, millions of marketing and advertising dollars have been invested and companies are finding it ... Read more

WEBINAR: Taking Advantage of the 2018 Defense Budget Influx

April 27, 2018

Date: Wednesday, May 9, 2018 Time: 2-2:30 PM (EDT) With the passing of the 2018 Bi-partisan Budget Act, increasing the defense funding cap, how can your organization take advantage of the budget influx and maximize opportunities over the next 16 months? What are the priorities of defense IT decision-makers? Will current on-hold projects move forward or does this influx provide new opportunities to develop in key focus areas? Join Aaron Heffron, President of Market Connections and defense agency ... Read more

WEBINAR: BEST PRACTICES: Attracting Federal Audiences to Your Live Events

November 16, 2017

Events are a key channel for lead generation among government contractors, yet many are struggling with attracting the right federal decision-makers to their events. Over the years, Market Connections has tracked the rise and fall of event attendance in larger federal studies, while hypothesizing reasons for any upward or downward trends. To better understand the “why,” we conducted a study to gauge factors and preferences that drive federal IT decision-makers to attend live events. PRESENTER: Aaron Heffron, Market ... Read more

WEBINAR: Insights in Recruitment and Retention in a Highly Competitive Market: Results from Government Recruitment Study

July 13, 2017

Date: February 22, 2017 Time: 11 AM – 12 PM EST A majority of public sector and government contractor HR and recruiting professionals are struggling to recruit and retain top talent. A recent survey by Market Connections and Monster Government Solutions uncovered that roughly half of HR professionals and hiring managers find a shortage of qualified candidates a top challenge. Meanwhile only one quarter are satisfied with their organization’s retention practices and only one-third are satisfied with ... Read more

WEBINAR: BEST PRACTICES: Using Research to Position Your Company for Contract Wins

May 15, 2017

Wednesday, June 28, 11:30 AM EDT How can you ensure your next contract win? How can you unseat the incumbent during a recompete? The cost of responding to an RFP is simply too high to guess at the right approach and win themes. Join us to learn how capture research can help you know exactly what you need to know to position your company for the win. Presenter: Aaron Heffron, Market Connections, Inc. – Executive Vice President Fill out ... Read more

WEBINAR: BEST PRACTICES: Using Research to Assess Market Perceptions and Company Positioning

March 6, 2017

Date: Wednesday, April 5, 11:30 AM EDT Description: How does your company or brand stack against your competitors? Are your communications and campaigns successfully representing your brand? How have perceptions changed over time? Join us and learn the importance of taking a baseline of how your organization is perceived and tracking changes in awareness, consideration and preferences to gain an edge over your competitors and build stronger relationships with your customers. Presenter: Lisa Dezzutti, Market Connections, Inc. – President ... Read more

WEBINAR: Best Practice Series: Using Research to Successfully Introduce New Products, Services and Campaigns

January 11, 2017

Date: Wednesday, February 8, 2017 11:30-12:00 PM EST Description: Developing new products, entering new markets and executing major communications campaigns can cost millions of dollars. Custom market research can ensure your budget is invested in the right strategies through new product, message and ad testing. Join us as we share how successful organizations use third-party research to make the most of their investment. PRESENTER: Dave Glantz, Market Connections, Inc. – Research Director Fill out the form to download the webinar. ... Read more

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